Ord. 2000M-0119 2014-09-29 Ordinance No. 2000M-119
An ordinance of the City Council of the City of Pearland, Texas, amending
Ordinance No. 2000M, the zoning map of the City of Pearland, Texas, for the
purpose of changing the classification of certain real property, being a tract of
land containing 142.9664 acres of land out of Pearland Town Center, a
subdivision of 143.6500 acres as recorded under File Number 2007008914 of
the Plat Records of Brazoria County, Texas, and situated in the H.T. & B.R.R.
Company Survey, Abstract 300, Section 81, Brazoria County, Texas, (located
on the south side of Broadway Street, east and west of Kirby Drive, and west of
Business Center Drive, Pearland, Texas), Zone Change Application 2014-13Z; a
request of Alysia Gordon and Teir Allender, applicants; on behalf of Michael
Lebovitz, Executive Vice President of Development and Administration for
Pearland Town Center, LP, owner; for approval of a change in zoning to amend
the sign regulations contained within the Pearland Town Center PUD; on
approximately 142.97 acres of land, providing for an amendment of the zoning
district map; containing a savings clause, a severability clause and an effective
date and other provisions related to the subject.
WHEREAS, Alysia Gordon and Teir Allender, applicants; on behalf of Michael
Lebovitz, Executive Vice President of Development and Administration for Pearland
Town Center, LP, owner; are seeking approval of a change in zoning to amend the sign
regulations contained within the Pearland Town Center PUD; on approximately 142.97
acres of land; said property being legally described in the original application for
amendment attached hereto and made a part hereof for all purposes as Exhibit "A" and
more graphically depicted in the location map identified as Exhibit "B"; and
WHEREAS, on the 18th day of August, 2014, a Joint Public Hearing was held
before the Planning and Zoning Commission and the City Council of the City of Pearland,
Texas, notice being given by publication in the official newspaper of the City, the affidavit
of publication being attached hereto and made a part hereof for all purposes as Exhibit
"C", said call and notice being in strict conformity with provisions of Section 1.2.2.2 of
Ordinance No. 2000T; and
WHEREAS, on the 19th day of August, 2014, the Planning and Zoning
Commission of the City submitted its report and recommendation to the City Council
regarding the zone change application of Alysia Gordon and Teir Allender, applicants;
on behalf of Michael Lebovitz, Executive Vice President of Development and
Administration for Pearland Town Center, LP, owner; for approval of an amendment to
the sign regulations of the Pearland Town Center PD; on approximately 142.9664 acres
of land, said recommendation attached hereto and made a part hereof for all purposes
as Exhibit "D"; and
WHEREAS, upon receipt of the report from the Planning and Zoning Commission,
City Council considered this application and the recommendation of the Planning and
Zoning Commission at regular meetings on the 22nd day of September 2014 and the
29th day of September 2014; and
WHEREAS, the City Council having fully heard the testimony and argument of all
interested parties, and having been fully advised in the premises, finds that in the case
of the application of Alysia Gordon and Teir Allender, applicants; on behalf of Michael
Lebovitz, Executive Vice President of Development and Administration for Pearland
Town Center, LP, owner; for approval of an amendment to the sign regulations of the
Pearland Town Center PD; on approximately 148.9664 acres of land, presented which,
in the judgment of the City Council, would justify the approval of said application; now,
therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF PEARLAND, TEXAS:
Section I. The following described property located within the corporate City
Limits of the City of Pearland, Texas, and presently located within the Pearland Town
Center PD, is hereby granted an amendment to the sign regulations; said PD
addendum attached hereto as Exhibit E; in accordance with all conditions and
requirements of the current Unified Development Code and incorporated for all
Page 2 of 10
Ord. No. 2000M-119
purposes, such property being more particularly described as:
142.9664 acres of land out of Pearland Town Center, a subdivision of 143.6500
acres as recorded under File Number 2007008914 of the Plat Records of
Brazoria County, Texas, and situated in the H.T. & B.R.R. Company Survey,
Abstract 300, Section 81, Brazoria County, Texas
GENERAL LOCATION: South Side of Broadway Street, east and west of Kirby
Drive, and west of Business Center Drive, Pearland, Texas
Section II. The City Council of the City of Pearland finds and determines that
the recitations in the preamble hereof are true and that all necessary
prerequisites of law have been accomplished and that no valid protest of the
proposed change has been made. The City Council further finds and determines
that there has been compliance with the mandates of law in the posting and
presentation of this matter to the Planning and Zoning Commission and to the
City Council for consideration and decision.
Section III. The City Council of the City of Pearland finds and determines that
the amendment adopted herein promotes the health, safety, and general welfare of the
public and is a proper valid exercise of the City's police powers.
Section IV. If any section, subsection, sentence, clause, phrase, or portion of
this Ordinance is for any reason held invalid or unconstitutional by any court of
competent jurisdiction, such portion shall be deemed a separate, distinct, and
independent provision and such holding shall not affect the validity of the remaining
portions thereof.
Section V. All rights and remedies, which have accrued in the favor of the City
under this Ordinance and its amendments thereto, shall be and are preserved for the
benefit of the City.
Page 3 of 10
Ord. No. 2000M-119
Section VI. This Ordinance shall become effective after its passage and
approval on second and final reading.
PASSED, APPROVED, and ADOPTED on First Reading this 22nd day of
September, 2014. S
�o`r24;-/sj I�
TOM REID
MAYOR
ATTEST:
.
• �‘0QFARLA,yP,-
Y G Le P" /MCJ
YSEP, TARY
PASSED, APPROVED, and ADOPTED on Second and Final Reading this 29th
day of September, 2014.
Le;-----)1-a
TOM REID
MAYOR
ATTEST:
41.0
1.1
S.� 'ETAR •
AP<SVEDAST�F RM:
DARRIN M. COKER
CITY ATTORNEY
Page 4 of 10
Ord. No. 2000M-119
Ordinance No. 2000M-119
Exhibit "A"
Exhibit A
Legal Description
142.9664 acres of land out of Pearland Town Center, a subdivision of 143.6500 acres
as recorded under File Number 2007008914 of the Plat Records of Brazoria County,
Texas, and situated in the H.T. & B.R.R. Company Survey, Abstract 300, Section 81,
Brazoria County, Texas
Page 5 of 10
Ord. No. 2000M-119
Ordinance No. 2000M-119
Exhibit "B"
Exhibit B
Location Map
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Page 6 10
Ord. No. 2000M-119
Ordinance No. 2000M-119
Exhibit "C"
STATE OF TEXAS
COUNTY OF BRAZORIA
Personally appeared before the undersigned, a Notary Public within and for said
County and State. Buzz Crainer, Representative for Brenda Miller Fergerson, Publisher of the
Pearland Journal,a newspaper of general circulation in the County of Brazoria,State of Texas.
Who being duly sworn,states under oath that the report of Legal Notice, a true copy of
Which is hereto annexed was published in said newspapers in its issue(s) of July 31, 2014.
Alt
P4 blisher's Representative
Sworn to and subscribed before me this /3 day of 45 It 5 /, 2014.
CLQ
Notary Pub c
My commission expires on l--/8 2c /6
go,..,
P��
o,P.. a,, LUCILLE GUERRA
-*.' •"? Notary Public,State of Texas
",.d; }�; My Commission Expires
';;1,;;,1;:` January 18, 2016
NOTICE OF A JOINT PUBLIC HEARING OF THE CITY
COUNCIL
AND
THE PLANNING AND ZONING COMMISSION
OF THE CITY OF PEARLAND,TEXAS
ZONE CHANGE APPLICATION NUMBER: 2014-13Z
Notice is hereby given that on August 18, 2014 at
7:30 p.m., the City Council and Planning and Zoning
Commission of the City of Pearland, in Brazoria, Harris
and Fort Bend Counties, Texas, will conduct a joint public
hearing in the Council Chambers of City Hall, located
at 3519 Liberty Drive, Pearland, Texas, at the request
of Alysia Gordon and Tier Allender, applicants; on
behalf of Pearland Town Center, owner; for approval of
a change in zoning to amend the signage regulations
of the Pearland Town Center PUD; on approximately
142.97 acres of land, to wit:
142.9664 acres of land out of Pearland Town Center, a
subdivision of 143.6500 acres as recorded under File
Number 2007008914 of the Plat Records of Brazoria
County,Texas, and situated in the H.T. & B.R.R.
Company Survey, Abstract 300, Section 81, Brazoria
County,Texas
General Location: South Side of Broadway Street,
between Kirby Drive, to the west and Business Center
Drive,to the east, Pearland,Texas
At said hearing, all interested parties shall have the right
and opportunity to appear and be heard on the subject.
For additional information, please contact the Planning
Department at 281-652-1765.
Johnna Matthews
City Planner
Exhibit C
Legal Ad
NOTICE OF A JOINT PUBLIC HEARING OF THE CITY
COUNCIL
AN D
THE PLANNING AND ZONING COMMISSION
OF THE CITY OF PEARLAND, TEXAS
ZONE CHANGE APPLICATION NUMBER: 2014-13Z
Notice is hereby given that on August 18, 2014 at
7:30 p.m., the City Council and Planning and Zoning
Commission of the City of Pearland, in Brazoria, Harris
and Fort Bend Counties, Texas, will conduct a joint public
hearing in the Council Chambers of City Hall, located
at 3519 Liberty Drive, Pearland, Texas, at the request
of Alysia Gordon and Tier Allender, applicants; on
behalf of Pearland Town Center, owner; for approval of
a change in zoning to amend the signage regulations
of the Pearland Town Center PUD; on approximately
142.97 acres of land, to wit:
142.9664 acres of land out of Pearland Town Center, a
subdivision of 143.6500 acres as recorded under File
Number 2007008914 of the Plat Records of Brazoria
County, Texas, and situated in the H.T. & B.R.R.
Company Survey, Abstract 300, Section 81 , Brazoria
County, Texas
General Location: South Side of Broadway Street,
between Kirby Drive, to the west and Business Center
Drive, to the east, Pearland, Texas
At said hearing, all interested parties shall have the right
and opportunity to appear and be heard on the subject.
For additional information, please contact the Planning
Department at 281-652-1765.
Johnna Matthews
City Planner
Page 7 of 10
Ord. No. 2000M-119
Ordinance No. 2000M-119
Exhibit "D"
Exhibit D
Planning and Zoning Commission Recommendation Letter
41:7-
Tr CO
T
t E
ts OE
Planning & Zoning Commission
August 19, 2014
Honorable Mayor and City Council Members
3519 Liberty Drive
Pearland, TX 77581
Re: Recommendation on Zone Change Application No. 2014-13Z; an amendment to
the Pearland Town Center Planned Development (PD), regarding off-premise
wall signs
Honorable Mayor and City Council Members:
At their meeting on August 18, 2014, the Planning and Zoning Commission considered
the following:
A request of Alysia Gordon and Teir Allender, applicants; on behalf of Michael
Lebovitz, Executive Vice President of Development and Administration for
Pearland Town Center, LP, owner; for approval of a change in zoning to amend
the sign regulations contained within the Pearland Town Center PUD; on
approximately 142.97 acres of land, to wit:
Legal Description: 142.9664 acres of land out of Pearland Town Center, a
subdivision of 143.6500 acres as recorded under File Number 2007008914 of
the Plat Records of Brazoria County, Texas, and situated in the H.T. & B.R.R.
Company Survey, Abstract 300, Section 81, Brazoria County, Texas
General Location: South side of Broadway Street, east and west of Kirby Drive,
and west of Business Center Drive, Pearland, Texas
Page 8 of 10
Ord. No. 2000M-119
Commissioner Elizabeth McLane made a motion to approve the zone change request,
to amend the sign regulations regarding off-premise advertising for the Pearland Town
Center PD. The motion was seconded by Commissioner Linda Cowles.
The motion passed 7/0, with the following conditions:
1. The applicant proposes that all off-premise wall advertising signs are approved
by the owner. City approval, other than the normal permitting process will no
longer be required. Staff recommends City approval once, through the permitting
process for all new frames, to ensure public safety and structural integrity of new
frames. Please clearly indicate this in the PD document.
2. Staff requests that Exhibit B-2 is updated to reflect changes proposed regarding
advertising on the main tower (J) and the two (2) lower towers (H and C).
3. Staff requests a red-line and an addendum to be added to the master PD
document for the Pearland Town Center.
4. There is a discrepancy regarding the total square footage on Exhibit B-2, with the
removal of Sign G.
Sincerely,
Johnna Matthews
City Planner
On behalf of the Planning and Zoning Commission
Page 9 of 10
Ord. No. 2000M-119
Ordinance No. 2000M-119
Exhibit"E"
Exhibit E
Pearland Town Center Planned Development (PD)
See the Following Pages
Page 10 of 10
Ord. No. 2000M-119
AMENDMENT TO
PEARLAND TOWN CENTER PUD
(PUD DISTRICT) ORDINANCE
Article XVII, Section 13 (Off-Premises Advertising Signs) is hereby amended as follows:
1. Subsection a(1) is hereby amended by deleting Exhibit B-2 (on Page 39) and substituting
the attached Exhibit B-2 in its place.
2. All off-premise wall advertising signs are approved by the owner.City approval,other than
the normal permitting process will no longer be required. Staff recommends City approval
once, through the permitting process for all new frames, to ensure public safety and
structural integrity of new frames. This does not apply to existing frames. This does not
apply to creative design.
2. Subsection a(2) and Exhibit D are hereby deleted, and the following is substituted in their
place:
2(A) OFF-PREMISES ADVERTISING WALL SIGN DESIGN GUIDELINE
USE:
The purpose of these Off-Premises Advertising Wall Sign Design Guidelines is to
communicate the design guidelines and establish responsibilities for design,review
and implementation of the signs. Design character, specific detail of the structure
as well as general quality standards are to be considered by the advertiser and its
Graphic Designer&Advertiser. The Design Criteria will provide specific aesthetic
examples and outline acceptable guidelines to insure a cohesive vision for Pearland
Town Center. Specific topics concerning location, size and Pearland Town Center
Design Vision are addressed. In addition, individual signs must adhere to specific
criteria which is determined by their location and their specific architectural
context. In this way,each sign will be reviewed on an individual basis in context to
ensure diverse and creative design solutions. The Graphic Designer and installer
should also understand this criteria in order to expedite design approval. All signs
shall be subject to the approval of the Owner.
(B) OVERALL CONCEPT:
Signage should be inviting and easily understood. Awareness of the contextual
complexities of the surrounding wall and common outdoor areas and how that
applies to the overall center and the individual advertising sign is critical. With that
in mind,the Owner encourages a wide range of design freedom within this context
for the signage contractor and advertiser to express their corporate image and
individuality.The entirety of the wall sign may be used by the advertiser to express
their corporate image, products and services. Ultimately, exciting design with
quality, durable materials will be the primary criteria.
CHD-639004-'7
The advertiser shall not display or permit to be displayed any sign that(i) contains
material that is obscene or defamatory, (ii) is not suitable for all audiences, (iii)
contains material of a graphic nature,which includes but is not limited to violent or
pornographic imagery, (iv)advertises for or otherwise relates to tobacco or tobacco
products,firearms,political figures,candidates or issues,religion,religious figures,
or places of worship, or (v) otherwise includes material inimical to the retail
environment that Owner seeks to maintain with respect to the Shopping Center.
Advertising Signs are intended to be fixed to the existing frames that are currently
on the façade of the building at established locations and be non-illuminated. They
are intended as much for their decorative value to the buildings and streetscape as
for their advertisement of the advertiser's identity. The Owner encourages the use
of identity graphic elements and/or creative color and material innovations.
The Owner is anticipating a wealth of unique and tasteful means of Advertiser
expression establishing appropriate levels of distinction and authenticity within the
project adding variety and visual character to the overall center. Off-premises
Advertising Signs shall provide a friendly, pedestrian scale with attention directed
to those strolling along the sidewalks and driving through the center.
(C) OWNER APPROVAL:
All signage, including signs of a temporary nature,must be approved by the Owner
in writing before use.
The sign contractor is to provide a dimensioned color layout showing the proposed
image for approval by the Owner.
(D) SIGN CONTRACTOR RESPONSIBILITIES:
The Sign Contractor is responsible for field verifying the actual sign frames.
All signs remain subject to Owner's Advertising Wall Sign Design Guidelines and
Owner approval.
The Sign Contractor is responsible for installing and removing all graphic panels.
Frames are to remain as part of the Owner's property. If frame is damaged during
install or removal of panels, Sign Contractor is responsible for repair or
replacement.
Sign Contractor is responsible for reinstalling Owner's placeholder graphics once
Sign Contractor provided graphics are removed.
2
CHD-639004-47
(E) OWNER RESPONSIBILITIES:
To ensure the off-premises advertising signs compliment the overall architectural
character of the Pearland Town Center.
3. Subsection (a)(4) is hereby deleted.
4. The following Subsection (b) is hereby added:
Off-Premises Banners, etc., shall be permitted as follows:
Off-Premises advertising banners and windblown signs, such as pennants, banners, flags
and streamers,provided each does not exceed 432 SF in area. There shall be no limit on the
amount of advertising pennants, banners, flags and streamers along Town Center Drive,
East or West Main Streets or other circulation routes within the PUD,provided they are not
visible from public streets. All pennants,banners, flags and streamers shall be submitted to
the Owner for review and approval.
5. The following Subsection (c) is hereby added:
Tower advertising shall be permitted as follows:
Off-Premises wall signs shall be permitted on the Main Tower and the two Lower Towers
designated on Exhibit B-2. All signage must be approved by the Owner in writing before
use. Tower signage shall comply with the requirements of Section a(2) above.Tower
Signage is defined as a Wallscape Sign that has elevation.
3
CHD-639004-67
Exhibit B-2 Off-Premise Advertising Signs
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GENERAL INFORMATION
Owner I Developer
CBL&Associates Properties,Inc. --
CBL Center
2030 Hamilton Place Blvd.,Suite 500
Chattanooga,TN 37421 1 r _
0.423-855-0001 - - ` ' ++ .,
f.423-490-8626 • - Y
Contact-Ken Wittier •--
Architect ... . ._. r .
Onmiplan * ° ,4' i --... . _ f.
1845 Woodall Rodgers Frwy. '
Suite 1500 ;
Dallas TX, 75201 o.214- `
826.7080 Contact - • I " •
Randy McCown .
Permuting end Design Review +: 4
City Hall me, • , r i -
3523 Liberty Drive mei ` __ ---- ., ` - *A'/ .:4Pearland,TX 77581 s
0.281-652-1701
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RESPONSIVE RESULTS-ORIENTED TRUST-BUILDERS ACCOUNTABLE
Attachment A
Joint Public Hearing Packet
�` Memo
o '• p,
Aideiltf4.1 To: City Council and Planning and Zoning Commission
From: Planning Department
TE X AS
Date: August 18, 2014
st. iso
Re: Zone Change Application Number 2014-13Z
A request of Alysia Gordon and Teir Allender, applicants;
on behalf of Michael Lebovitz, Executive Vice President of
Development and Administration for Pearland Town
Center, LP, owner; for approval of a change in zoning to
amend the sign regulations contained within the Pearland
Town Center PUD; on approximately 142.97 acres of land.
Proposal
The applicant proposes to amend Section XVII, Signage; of the Pearland Town Center
Planned Unit Development (PUD). The existing regulations within the PUD impose a
number of restrictions on off-premise wall signs which are interior to the development,
and not visible from public streets. In this context, off-premise signs are those signs
that advertise businesses within the Town Center and throughout the development; and
will allow businesses not located within the Town Center to advertise within the Town
Center. The existing restrictions include limitations on the number, location, size, color,
background, etc.; and requires approval from the City of Pearland. According to the
applicant, because of the existing restrictions, many of the signs are not being utilized
because advertisers typically have their own "branding" advertising materials, color
schemes and backgrounds. The amendment, as proposed would allow businesses to
utilize their own branding elements with no restrictions on the look, pattern, colors, etc.
The below table indicates existing regulations regarding off-premise advertising, the
page number in which the existing sign regulation is to be found in the latest approved
amendment (November, 2009) to the PUD and the proposed amendments:
Existing Sign Regulation Page Proposed Amendment
Number
Replace Exhibit B-2, which 39 Sign G will be completely removed,
RESPONSIVE RESULTS-ORIENTED TRUST-BUILDERS ACCOUNTABLE
removes a 227.33 sf. sign which decreases the total square
identified as "Sign G." footage for all off-premise advertising
signs from 2,218.28 sf. to 1,991.21 sf.
Applicant is advised to adjust the total
square footage on Exhibit B-2, as it
illustrates 2,190.95 sf.
Section 13. A. 2 refers to Exhibit Exhibit D Amend/Remove the following pages
D which imposes the following Page 42 from Exhibit D (Page 42):
restrictions on off-premise wall • Page 1 to remain
signs: • Page 2 to be amended to
• Location restrictions remove "an approved City of
• Design guidelines Pearland sign permit must be
• City of Pearland approvals obtained." Add "A sign permit
• Color palette shall be approved once by the
• Background patterns City of Pearland for all new
• Patterns frames to ensure public safety
• Imagery and structural integrity.
Harvest; • Remove Location Plan for off-
Commerce/Business; premise signs and legend, as
Holiday/Seasonal; the applicant proposes no
Rodeo/Cowboy; restrictions on the location of off-
Miscellaneous Imagery premise signs, interior to the
• Over 60 Frame Options development, which are not
visible from public roadways.
• Add 2(A): Off-Premise
Advertising Wall Sign Design
Guideline Use, essentially
authorizes Graphic Designer
and Advertiser to consider
design character to ensure a
cohesive vision and authorizes
the owner to approve off-
premise wall signs.
• Add 2(B) Overall Concept
which allows design freedom of
advertising for off-premise wall
signs, with restrictions on
obscene or defamatory imagery.
21
RESPONSIVE RESULTS-ORIENTED TRUST-BUILDERS ACCOUNTABLE
• Add 2(C) Owner Approval,
requires sign contractor to
provide a dimensional color
layout and proposed imagery for
approval by the owner.
• Add 2(D) Sign Contractor
Responsibilities
• Add 2(E) Owner
Responsibilities, which places
square footage limitations of 432
square feet on off-premise
advertising banners and
windblown signs, such as
pennants, banners, flags and
streamers, and there shall be no
limit on the amount of
advertising pennants, banners,
flags and streamers along Town
Center Drive, east and west of
Main Streets or other circulation
routes within the PUD, provided
they are not visible from public
streets.
• Add C, Tower Advertising,
which allows advertising on the
Main Tower and the 2 Lower
Towers designated on the new
Exhibit B2.
• Pages 3-28 to be deleted,
which restrict color, imagery,
etc., as indicated above.
• Pages 29-34 to remain, with
the exception of Page 32,
regarding Sign G, which is
proposed to be removed, as
part of the proposed
amendment. These pages
provide square footage and
height regulations for Signs A-F
and H-J, as indicated on the
31
RESPONSIVE RESULTS-ORIENTED TRUST-BUILDERS ACCOUNTABLE
revised Exhibit B-2.
Replace Exhibit B-2, which 39 Sign G will be completely removed,
removes a 227.33 sf. sign which decreases the total square
identified as "Sign G." footage for all off-premise advertising
signs from 2,218.28 sf. to 2,190.95 sf.
Public Notification/Comment
Staff sent public notices, comment forms and a vicinity map to the applicant, the owner
of the property and to property owners within 200 feet of the subject property under
consideration for the amendment to the Pearland Town Center PUD amendment.
Additionally, a legal notice of the public hearing was published in the local newspaper,
and a notification sign was placed on the property by the applicant. As of the date of this
writing, staff has not received any returned notices from property owners within 200 feet
of the site.
Recommendation
Staff recommends approval of the amendment to the Pearland Town Center PUD, to
remove various restrictions, as it relates to off-premise wall signs, for the following
reasons:
1. As used within the Pearland Town Center PUD, "off-premise wall signs" are signs
attached to exterior walls of structures within the Town Center that display
advertising throughout the entire development. Advertising of businesses not
located within the Town Center will also be allowed. Although the PUD is a
mixed use development, with a plethora of various uses including residential,
retail, restaurants, etc., the PUD is one cohesive development, owned and
operated by Pearland Town Center, LP. Current regulations pertaining to off-
premise signage do not consider the internal nature of the development and
signage, nor do the current regulations allow for design freedom, individuality and
"branding" of commercial uses, as it relates to advertising. Signage located
within the development are similar to signage within an enclosed mall, which are
not visible from public streets and are not regulated by the City of Pearland.
2. The proposed amendment restricts off-premise advertising, where visible from
public streets, obscene or defamatory imagery, including pornography or
advertising related to tobacco/tobacco products, firearms, political figures,
candidates or issues, or religious issues, and will provide a pedestrian scale.
3. The proposed amendment places responsibilities on the owner and sign
contractor related to the design character and details of off-premise wall signs, to
41
RESPONSIVE RESULTS-ORIENTED TRUST-BUILDERS ACCOUNTABLE
ensure a cohesive vision for the Pearland Town Center, with specific criteria
regarding individual signs which will be determined by location and specific
architectural context, and will be reviewed on an individual basis to ensure
diverse and innovative design standards.
Staff Condition/Addition
1. The applicant proposes that all off-premise wall advertising signs are approved
by the owner. City approval, other than the normal permitting process will no
longer be required. Staff recommends City approval once, through the permitting
process for all new frames, to ensure public safety and structural integrity of new
frames.
2. Staff requests that Exhibit B-2 is updated to reflect changes proposed regarding
advertising on the main tower (J) and the two (2) lower towers (H and C).
3. Staff requests a red-line and an addendum to be added to the master PD
document for the Pearland Town Center.
4. There is a discrepancy regarding the total square footage on Exhibit B-2, with the
removal of Sign G.
Exhibits
1 . Staff Report
2. Aerial Map
3. Zoning Map
4. Future Land Use Map
5. Notification Map
6. Notification List
7. Red-lined Sections of PD to be Amended
8. Proposed Amendment
51
RESPONSIVE RESULTS-ORIENTED TRUST-BUILDERS ACCOUNTABLE
pE..6 Exhibit 1
ay& 'y Staff Report
!,.5.14.11 . . o
? E X A 5
Es r j aha
Summary of Request
The Pearland Town Center Planned Unit Development (PUD) was originally approved
in October, 2005. To date, eighteen (18) amendments to the original PUD have been
approved between 2005 and 2009. The applicant proposes a 19th amendment to Article
XVII as it relates to design standards for off-premise wall signs. In this context, off-
premise signs are those signs that would advertise businesses within the Town Center
and throughout the development; and will allow businesses not located within the Town
Center to advertise within the Town Center; and not visible from any public streets.
Specifically, the amendment proposes the following changes:
• Removal of exhibits and language which restrict the location, imagery, colors,
background patterns, etc., of off-premise attached signs, which are not visible
from public streets;
• Off-premise wall signs are subject to approval of the owner, and not the City, with
the exception of the "normal" permitting process. Staff proposes clarification
authorizing City approvals for all new frames to ensure public safety and
structural integrity.
• Wall signs shall be permitted on the main tower and the two lower towers.
Conformance with the Thoroughfare Plan
The subject property has frontage on Broadway Street, a major thoroughfare of
sufficient width which requires 120 feet of right-of-way; Kirby Drive; a secondary
thoroughfare of sufficient width in certain areas and to be widened in certain areas. The
ultimate right-of-way for Kirby Drive is 100 feet. The subject property also has frontage
on Business Center Drive, also a secondary thoroughfare of sufficient width which
requires 100 feet of right-of-way. Most of the property is platted, with the exception of
minimal acreage along the west side of Kirby Drive. The development generally
1IP
RESPONSIVE RESULTS-ORIENTED TRUST-BUILDERS ACCOUNTABLE
conforms to the thoroughfare plan.
Site History
The subject property is currently developed with a mix of uses including residential,
commercial, including retail, office and restaurants. The PD was originally approved in
October, 2005 and has been amended several times.
The site is surrounded by a mix of various uses, including single family subdivisions to
the north and south; and various non-residential uses on all other sides. The below
table identifies surrounding uses and zoning districts:
Zoning Land Use
North General Commercial (GC) Shadow Creek Town
WCF PUD Center, Restaurants, Office,
Retail
South Single Family Residential 2 (R2) South Gate, Sections 1 and
2 Single Family Subdivision
East Business Park 288 (BP-288) Park & Ride
General Commercial (GC) Storage Facility
West PUD South Gate Section 1
Single Family Estate (RE) Single Family Subdivison,
Single Family Residential 3 (R2) Fire Station # 5 and
Undeveloped Land
Conformance with the Unified Development Code
The Pearland Town Center PUD was originally approved on October 3, 2005, prior to
the adoption of the current Unified Development Code (UDC). The PUD meets the
requirements of the PUD and amendments approved.
Conformance with the Comprehensive Plan
The subject property is located within four (4) future land use designations; Business
Park within the eastern most portion of the site; Retail, Offices and Services within the
center of the site; Low Density Residential within the western most portion of the site
and Major Nodes just south of Broadway Street, within the northwest portion of the site.
A brief description of each future land use designation follows:
Business Park Future Land Use Designation, generally encompasses the SH 288
corridor and portions of Beltway 8 nearest SH 288. The Comprehensive Plan indicates
a mixed use area developed in coordinated, master-planned campus-like settings with
21
RESPONSIVE RESULTS-ORIENTED TRUST-BUILDERS ACCOUNTABLE
interdependent and complimentary uses. Preferred uses include office buildings of
various heights, regional shopping centers and malls, research and development
facilities and light manufacturing.
Retail, Offices and Services Future Land Use Designation, incorporates neighborhood
or convenience shopping centers, or developed or separate uses located on major
street intersections, with limited outdoor retail activities, adequate buffers from adjacent
single family subdivisions. Appropriate zoning districts include OP, NS and selected GB
uses.
Low Density Residential Future Land Use Designation is designed for the conventional
single-family detached subdivisions at a density of 0-4 dwelling units per acre with an
average lot size of 7,500 square feet. Smaller lots may be acceptable if common open
space is provided and overall density is not increased. Appropriate zoning districts are
R-1 and R-2.
Major Nodes Future Land Use Designation is intended to have an approximate
minimum of 50 acres zoned for retail, office and service uses and is generally located at
key intersections such as Broadway Street and Kirby Drive; major and secondary
thoroughfares, respectively.
The Pearland Town Center PUD generally meets the intent of all future land use
designations in which it is located with the exception of the "low density" future land use
designation. However, the Comprehensive Plan anticipated that the City would likely
encounter development proposals that do not directly reflect the purpose and intent of
the Comprehensive Plan. However, the Plan recognizes that developments, such as
PUDs/PDs which may be contrary to the Plan could be an improvement that exceeds
recommendations of the Plan.
Platting Status
The majority of the property is platted in the Pearland Town Center Subdivision.
Portions of the land included within the PUD located on the west side of Kirby Drive are
platted in the Kirby Section 1 and Kirby Water Plant and Fire Station 35 subdivisions.
There is a small portion on the west side of Kirby Drive that is not platted. Platted of the
property will be required prior to the issuance of permits. The proposed amendment to
the sign regulations do not affect the platting status.
Availability of Utilities
The subject PUD is served by public water and sewer. The proposed amendment does
not require any changes to existing utilities.
31
RESPONSIVE RESULTS-ORIENTED TRUST-BUILDERS ACCOUNTABLE
Impact on Existing and Future Development
It is not anticipated that the proposed amendment to the sign regulations of the
Pearland Town Center PUD will have any significant impact on existing or future
developments. The changes proposed are interior to the development similar to an
enclosed mall, and will not be visible from public streets
Additional Comments
The request has been reviewed by the Development Review Committee (DRC), and
there are no further comments.
Public Notification
Staff sent public notices, comment forms and a vicinity map to the applicant, the owner
of the prcperty and to property owners within 200 feet of the subject property under
consideration for the zone change. Additionally, a legal notice of the public hearing was
published in the local newspaper, and a notification sign was placed on the property by
the applicant.
Opposition to or Support of Proposed Request
As of the date of this writing, staff has not received any comments either in opposition to
or in support of the proposed change in zoning request to amend the off-premise wall
sign regulations of the Pearland Town Center PUD..
Recommendation
Staff recommends approval of the request to amend the sign regulations for off-premise
wall advertising of the Pearland Town Center PUD, for the following reasons:
1. As used within the Pearland Town Center PUD, "off-premise wall signs" are signs
attached to exterior walls of structures within the Town Center that display
advertising throughout the entire development. Advertising of businesses not
located within the Town Center will also be allowed. Although the PUD is a
mixed use development, with a plethora of various uses including residential,
retail, restaurants, etc., the PUD is one cohesive development, owned and
operated by Pearland Town Center, LP. Current regulations pertaining to off-
premise signage do not consider the internal nature of the development and
signage, nor do the current regulations allow for design freedom, individuality and
"branding" of commercial uses, as it relates to advertising. Signage located
within the development are similar to signage within an enclosed mall, which are
not visible from public streets and are not regulated by the City of Pearland.
2. The proposed amendment restricts off-premise advertising, where visible from
public streets, obscene or defamatory imagery, including pornography or
41
RESPONSIVE RESULTS-ORIENTED TRUST-BUILDERS ACCOUNTABLE
advertising related to tobacco/tobacco products, firearms, political figures,
candidates or issues, or religious issues, and will provide a pedestrian scale.
3. The proposed amendment places responsibilities on the owner and sign
contractor related to the design character and details of off-premise wall signs, to
ensure a cohesive vision for the Pearland Town Center, with specific criteria
regarding individual signs which will be determined by location and specific
architectural context, and will be reviewed on an individual basis to ensure
diverse and innovative design standards.
Staff Condition/Addition
1 . The applicant proposes that all off-premise wall advertising signs are approved
by the owner. City approval, other than the normal permitting process will no
longer be required. Staff recommends City approval once, through the permitting
process for all new frames, to ensure public safety and structural integrity of new
frames.
2. Staff requests that Exhibit B-2 is updated to reflect changes proposed regarding
advertising on the main tower (J) and the two (2) lower towers (H and C).
3. Staff requests a red-line and an addendum to be added to the master PD
document for the Pearland Town Center.
4. There is a discrepancy regarding the total square footage on Exhibit B-2, with the
removal of Sign G.
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0
Owner Name C/O Address Suite City
288/SUGARLAND LP 10575 WESTOFFICE DR HOUSTON
518 AT KIRBY LLC 3606 WILLOW SPRINGS DR MANVEL
ABBOTT CHANDA JO & CLIFFORD 11215 HARRIS AVE PEARLAND
ALDI LLC 2500 WESTCOURT RD DENTON
ALVIN INDEPENDENT SCHOOL DISTRICT 301 E HOUSE ST ALVIN
%AMREIT REALTY
INVESTMENT
AMREIT SPF SHADOW CREEK LP CORPORATION 8 GREENWAY PLZ HOUSTON
BARLAS ENTERPRISES 4407 W FUQUA ST STE A HOUSTON
CAMARA VICTOR MANUEL GARCIA 11405 HARRIS AVE PEARLAND
CARTER ALLEN F JR &ANGELA R 11303 GRIMES AVE PEARLAND
CBL& ASSOCIATES MANAGEMENT 2030 HAMILTON PLACE BLVD STE 500 CHATTANOOGA
CENTERPOINT ENERGY INC ELECTRIC OPERATIONS PO BOX 1475 HOUSTON
CHALITA JUAN &VICTORIA 11211 HARRIS AVE PEARLAND
CITY OF PEARLAND 3519 LIBERTY DR PEARLAND
FUENTES JOSE D 11301 HARRIS AVE PEARLAND
GLOBAL NEW MILLENIUM PTNRS LTD 4415 HIGHWAY 6 SUGAR LAND
GOLDENFASE DEVELOPER 1618 SHADYBROOK DR HOUSTON
GORBY CHARLES W &TERRI L 11201 HARRIS AVE PEARLAND
HAYES KENNETH R &JOHNNIE S 11311 HARRIS AVE PEARLAND
HOPKINS MELVIN &JOLYNN 11203 HARRIS AVE PEARLAND
JAMES JONATHAN M & QIANA J 11307 HARRIS AVE PEARLAND
JEFFERSON FREDERICK R & WANDA G 11207 HARRIS AVE PEARLAND
LEATHERWOOD BRIAN &
JOHNSON HARRY J &SYLVIA S MITZI 11409 HARRIS AVE PEARLAND
LAND DEADROL 11401 HARRIS AVE PEARLAND
LANGHAM PAUL W III & PAMELA 11217 HARRIS AVE PEARLAND
LEFTWICH JAMES J &SHIRLEY R 11411 HARRIS AVE PEARLAND
LINGO SOUTHGATE LTD 3900 MAGNOLIA ST PEARLAND
MACYS RETAIL HOLDINGS INC ATTN: TAX DEPARTMENT 7 W 7TH ST STE 1100 CINCINNATI
METHODIST HOSPITAL 6565 FANNIN ST HOUSTON
NEC PEARLAND ASSET HOLDINGS INC 10223 BROADWAY ST STE P PEARLAND
%DEAN LANE NEWQUEST
NEW BROADWAY LTD PROPERTIES 8807 W SAM HOUSTON PKWY N HOUSTON
PEARLAND INVESTMENTS LTD PRT PO BOX 95398 LAS VEGAS
PEARLAND TOWN CENTER LP %MARK STEPHENS 2030 HAMILTON PLACE BLVD STE 500 CHATTANOOGA
PLANT DALE W&JAN W 11202 HARRIS AVE PEARLAND
PROSPERITY BANK 1301 N MECHANIC ST EL CAMPO
REALTEX REIT LLC PO BOX 841094 PEARLAND
RENFRO ROCHELL 11305 HARRIS AVE PEARLAND
RENFROE JAMISON L 11309 HARRIS AVE PEARLAND
RILEY HOLDINGS LTD PO BOX 258 NORWALK
PROPERTY TAX
RL PTX LLC DEPARTMENT PO BOX 695019 ORLANDO
SANDERS JOHN&JEANETTE 11403 HARRIS AVE PEARLAND
SHADOW CREEK RANCH MAINTENANCE
ASSOCIATION 12234 SHADOW CREEK PKWY BLDG 3 PEARLAND
SNS REAL ESTATE HOLDINGS 2245 TEXAS DR STE 300 SUGARLAND
SOUTHGATE COMMUNITY ASSOC PO BOX 3217 PEARLAND
STRASSERKING FIONA E 11213 HARRIS AVE PEARLAND
VIRANI AHMADALI 2814 ACORN WOOD WAY HOUSTON
VO VIET V 11407 HARRIS AVE PEARLAND
WATSON ANTHONY R 11205 HARRIS AVE PEARLAND
WC WALSH FAMILY LTD PO BOX 760 PEARLAND
WEBBER EFFRUM G &SHAPEL M 11209 HARRIS AVE PEARLAND
WEEMS F CARRINGTON 1603 W CLAY ST HOUSTON
ZAPATA ALFONSO 10190 KATY FWY STE 510 HOUSTON
State Zipcode
TX 77042
TX 77578
TX 77584
TX 76207
TX 77511
TX 77046
TX 77045
TX 77584
TX 77584
TN 37421
TX 77251
TX 77584
TX 77581
TX 77584
TX 77478
TX 77094
TX 77584
TX 77584
TX 77584
TX 77584
TX 77584
TX 77584
TX 77584
TX 77584
TX 77584
TX 77584
OH 45202
TX 77030
TX 77584
TX 77040
NV 89193
TN 37421
TX 77584
TX 77437
TX 77584
TX 77584
TX 77584
OH 44857
FL 32869
TX 77584
TX 77584
TX 77479
TX 77588
TX 77584
TX 77059
TX 77584
TX 77584
TX 77588
TX 77584
TX 77019
TX 77043
J„ PUBLIC
COMMENT
ifk
_-
FORM
Planning Department
3523 Liberty Drive
Pearland,Texas 77581
281-652-1765
281-652-1702 fax
ZONE CHANGE APPLICATION NO. 2014-13Z
A request of Alysia Gordon and Tier Allender, applicants; on behalf of Pearland Town
Center, LP, owner; for approval of a change in zoning to amend the signage regulations of
the Pearland Town Center Planned Unit Development(PUD); on approximately 142.97 acres
of land.
Joint Public Hearing to be held Monday, August 18, 2014 at 7:30 PM in the
Council Chambers of City Hall, 3519 Liberty Drive, Pearland, Texas.
If you are unable to attend the Joint Public Hearing, but wish to have your opinions made a
part of the public record, please complete this form and return to the Planning Department at
the above noted address by mail, by fax, or drop off in person, prior to the Joint Public
Hearing.
I am IN FAVOR OF the request as explained on the attached notice.
(Checking "IN SUPPORT OF"means that you support the request and feel that the
request should be approved accordingly).
A
,, I am OPPOSED TO the request as explained on the attached notice.
(Checking "OPPOSED TO"means that you are in opposition to the request and feel
that the request should be denied).
Name: t-42_,C\`C\`,._\\ R('",\( e-,`)
Address (of property within 200 feet of the subject site):
fJ
Signature: 77,r) Y// � Date: l /51
COMMENTS: K J 610— GA(.)Otyytti 440-- CSAt_ 3 >
PUBLIC tF
!► rte
COMMENT
RECEIVED .
FORM r 2014 -
Planning Department
3523 Liberty Drive r d,
Pearland,Texas 77581
281-652-1765
281-652-1702 fax
ZONE CHANGE APPLICATION NO. 2014.13Z
A request of Alysia Gordon and Tier Allender, applicants; on behalf of Pearland Town
Center, LP, owner; for approval of a change in zoning to amend the signage regulations of
the Pearland Town Center Planned Unit Development (PUD); on approximately 142.97 acres
of land.
Joint Public Hearing to be held Monday, Auaust 18. 2014 at 7:30 PM in the
Council Chambers of City Hall, 3519 Liberty Drive, Pearland, Texas.
If you are unable to attend the Joint Public Hearing, but wish to have your opinions made a
part of the public record, please complete this form and return to the Planning Department at
the above noted address by mail. by fax, or drop off in person, prior to the Joint Public
Hearing.
I am IN FAVOR OF the request as explained on the attached notice.
(Checking "IN SUPPORT OF"means that you support the request and feel that the
request should be approved accordingly).
I am OPPOSED TO the request as explained on the attached notice.
(Checking "OPPOSED TO"means that you are in opposition tothe request and feel
that the request
ttyshould be denied). pp o
Name; J !ti L�1 ENT-cf.? I &Ept
Address(of pr ithin 200 feet of the subject site): a- 0 `1 J(Z g`'� ,A Y i e-
Signature; '`` Date: arl I 1 I )
COMMENTS:
Attachment B
Existing Sign Regulations
Article XV. Utilities.
I ) All proposed utility lines within the PUD development including water
supply, sanitary sewer service, electricity, telephone and gas as well as
their connections shall be placed underground, with the exception of the
existing overhead electric lines crossing through or adjacent to the PUD or
installed along Kirby Road, Broadway or — Business Center Drive.
Meters, transformers, etc. may be placed above ground provided they are
located within screened areas or are otherwise screened from view to the
general public. Approved screening techniques include masonry.
evergreen vegetative screens, landscape berms, existing vegetation or any
combination thereof Location and size of Loading Spaces can be adjusted
as approved by planning director.
(2) If required to accommodate utility extensions through the PUD District, a
sixteen-foot (16') wide utility easement along the rear lot line or other
approved onsite utility corridor shall be provided to accommodate
underground utility distribution tines, including but not limited to, electric,
phone, and cable television.
Article XVI. Storm Water Management
1 ) The proposed storm water management area in sub area F shall be designed to control
storm water run-off from Sub Areas A through D. Water Quality will be controlled
through the use of a wet detention basin(s), and by methods as required by Pearland's
engineering design criteria manual in force as of the date of this ordinance. Separate,
stand alone storm water management facilities will be provided on Sub Areas E and
G to accommodate runoff from that sub area. All Storm water management plans
must be approved by the City Engineer
2) Storm water management will be designed in accordance with generally accepted
engineering practice and in accordance with methodology recommended by the
drainage district and the City of Pearland.
3) Cross access easements shall be provided between each parcel that is created within
this PUD to insure conveyance of storm water to the storm water management area.
Article XVII. Signage
I) General Standards & Requirements
a) Applicability. All signs shall be erected, displayed, altered and
reconstructed in conformance with this division. Where the requirements
of this division for a particular sign are different than comparable
requirements contained in any other law, ordinance or regulation. the
requirements and standards established in this PUD text shall govern.
PE♦RLAND TO%%N("ENTER
PUD 1 PD Diana t)Ordirutice
Umber 3.2005 Ro %member t,.:NW Page 31
2) Signage has been classified by the billowing types:
a) Town Center identification signs, including Pylon Sign.
b) Department Store and Event Center exterior signs.
c) Main Street Tenant exterior signs.
d) Free Standing Out Parcel Building signs.
e) Directional, Informational and Traffic Control signs.
f) Service Door signs.
g) Announcement Signs
It) On-premise Wayfinding Signs
i) Interior Project Boundary
j) Off-Premise Advertising Wall Signs
3) General Criteria
a) No exterior sign shall be permitted upon any parcel comprising the
Pearland Town Center PUD that:
• flashes,blinks, rotates, moves, is animated or emits any sound,
provided; however,that any theater, event center or developer
information kiosk, reader boards or electronic displays located
within Sub-areas"A"or"C" shall not be deemed to be flashing or
moving signs for the purpose of this criteria.
• is painted on the exterior surface of any building, installed upon
the roof of any building. In Sub Area A, exterior wall treatments
may include painted wall or advertising signs, provided that such
painted signs are designed as an integral part of the architectural
theme being developed for the Town Center and Tenant Store.
• The architectural character of signs shall complement and be
coordinated with building designs.
4) Town Center Identification Signs
a) One ground monument Town Center identification sign shall be permitted
for each of the six (6) driveway entrances to the development. The Ground
signs may be mirrored on both sides of each entry driveway to create a
gateway entry feature. Each sign shall be limited to 15' height including
the base and support structures. Each sign shall not exceed IOt) square
feet per face, per side of entrance including exposed supporting structure
or associated decorative walls. The portion of the base of the sign within
two(2) feet of the grade of the ground shall not be included in area
calculations if that portion has no signage. logo, or lettering. In the event
Town Center identification is incorporated into any proposed entry wall or
PEARLAND TOWN CENTER
PUD I PD District)Ordinance
Oetchcr3.2005 Rev.November it).2004 Pate 32
landscape feature only the actual area of sign text and any logo identifying
the development shall be measured.
b) One additional ground monument identification sign shall be permitted in
Sub-Area E and one lin. Sub Area G, provided it is coordinated with the
design of the ground monument signs at the Kirby Road entry drives. Sub
Area E and Sub Area G signs shall meet the size requirements of
Paragraph 4 a) above.
c) One overhead gateway feature identification sign shall be permitted for the
main Town Center entry driveway(at FM 518).The sign shall have a
vehicle clearance of at least 14' and a maximum overall height of 24'.
Letter height and sign area are not limited. The sign is restricted to include
only the name of the project and any logos or graphics associated with the
identity of the Town Center. Refer"Exhibit A-Town Center feature
identification sip"of the attached appendix.
5) Department Store and Event Center Exterior Signs
a) The maximum allowable number of signs per Department Store or Event
Center is Four (4). Signs on one elevation must be contained in one area
and not exceed 400 s.f. per sign.
b) The maximum height of all individual sign letters shall not exceed 96" for
capital and lower case letters, with the top of the department store
exterior signs being limited to a height of 40' above the average exterior
grade.
c) As an alternative to the above, one (1) Primary Wall Sign may be
permitted with 96" high letters. provided the remaining three permitted
wall signs are limited to 60" high letters.
d) Any Event Center may have an electronic changeable message sign - not
to exceed 400 SF. See UDC' Section 4.2.5.3 par. 7 for requirements.
6) Main Street Tenant Exterior Signs
a) All tenant stores located within sub-area"A" shall be permitted an exterior
building sip for each separate exterior "customer" entrance. Tenant signs
shall not exceed 70% of the store front length on which the sign is placed.
Letter height shall not exceed 36" in height except hotels which shall be
permitted 60" high letters. Blade signs, canopy sits and three
dimensional signs are also permitted. provided the total tenant signage
does not exceed the maximum calculated square footage available based
on tenant frontage.
7) Free Standing Out Parcel Buildings Signs(Sub areas B, C, and D only)
PEARLAND IONS N CENTER
Pt D PD Dismal Onfinaner
October 3.2005 RCN November 1tt.2004 Page 33
a) The maximum allowable number of signs per free standing building is
one. (1)sign for each public street or circulation drive frontage. Signs
must be contained in one area on the facade and shall not exceed 70%of
length of the building face to which it is attached. Letter height shall not
exceed 36" in height except hotels which shall be permitted 60"high
letters. One detached ground monument sign shall be permitted within
Sub Areas B through D for each individual building and such sign shall
not exceed five(5') feet in height and not exceed 45 square feet in surface
area per face. Monument sign base shall match the primary exterior
building materials, and shall conform to a standardized ground monument
sign detail to be established by Developer.
b) Flat wall signs shall not extend more than 8" beyond the face of the
surface to which the sign is mounted. Blade signs, canopy suns and three
dimensional signs are also permitted, provided the total tenant signage
does not exceed the maximum calculated square footage available based
on tenant frontage.
c) Signs shall be composed of individual, free-standing letters. No "belt" or
"box" type signs or "pillow" signs will be permitted unless they are part of
a tenants national identity. All necessary sign supports and electrical
connections shall be concealed.
d) All signs must be illuminated and shall derive light from a concealed
source. No exposed lamps, globes or tubes will be permitted. Minimum
return depth for illuminated signs shall be 5". Illuminated signs may be
"pegged out" from mounting surface for silhouette effects.
e) Lettering on all store signs shall be limited to business or trade name of
the premises. No sign manufacturer's name, union labels. or other lettering
shall be visible. Logo signs will be reviewed on an individual basis by
Developer, but in general, national tenants with recognizable logos within
or adjacent to their trade name are acceptable. All logos shall adhere to the
requirements of this criteria.
t) No exterior sip or sign panel will be permitted to extend above any roof
line.
8) Directional, informational and Traffic Control Signs
a) All traffic control signage on public streets shall conform to the size
requirements of the "Manual of Uniform Traffic Control Devices and the
City of Pearland."
b) Pedestrian directional signs, information kiosks and electronic
information devices shall be permitted throughout the Town Center Sub
Area A and Event Center Sub Area C without limitation, provided that
they are used solely to convey directional, town center special event.
public service and related information to the general public.
PEARL AND TOwN CENTER
PUD i PD District)Ordinance
Ocutticr 3.'2005 Res November It,.2.t104 Page 34
c) Directional signage identifying receiving and loading areas, access routes
and other elements requiring further identification are permitted provided
they have a consistent design and appearance coordinated with the other
Town Center identification signs.
9) Service Door Signs
a) Each Tenant shall be permitted to install one sign on a service door to
identify the name of the business. The content of the sign shall be limited
to the name of the business only.
b) The lettering shall be consistent color and type style, two inches high, and
shall be located no higher than 5'-6" above finish floor.
10) Announcement Signs
a) The following types of Announcement signs shall be permitted within the
PUD:
• Project Announcement Signs - Limited to two (2) Overall
Development Signs not exceeding 96 SF per face each sign, and
one (1) additional sign for each sale or lease parcel created by
Developer,not exceeding 64 SF per face for each additional sign.
• Banners, Pennants and Temporary Signs used for advertising
purposes provided that they are not visible from public streets. On
premise externally illuminated portable signs, banners, and
windblown signs such as pennants, flags, and streamers for special
events and grand openings shall be permitted provided they do not
exceed 20 SF in area. There shall be no limit on the amount of
Developer placed Banners, Flags or signs along Town Center
Drive, East or West Main Streets or other circulation routes within
the PUD.
• Project Announcement signs shall be removed within 30 days after
an occupancy permit is issued.
• Land Available and Real Estate Signs. Signs offering land
available for sale or lease shall be limited to 64 SF per sale or lease
parcel provided that no more than one sign be installed for each
500 feet of frontage.
11 )On-Premise Wayfinding Signs
a) On-premise way finding signs are permitted within the PUD for the
specific purpose of directing vehicular traffic around the site and to major
anchor stores. Hotels, Residential, Offices and amenities. (12) signs are
permitted.
PEARLAND TO%%N CENTER
PLL)l PD I)icimit l Orefinance Pie 35
October 5.NWRer November lb.2oo1
b) Maximum Height: The maximum height of any vertical On-premise way
finding sign shall not exceed 12'-0"(refer to exhibit C on page 40).
c) Maximum Sip Area: The maximum effective sign area shall not exceed
174 square feet(refer to exhibit C on page 39) including the sign base, and
supporting structures and associated decorative walls.
12) Interior Project Boundary
a) Signs located within the Interior Project Boundary, (refer to Exhibit B on
page 38) are considered interior signage and therefore exempt from PD
and UDC requirements. These signs shall not exceed the height of the
buildings to which they are attached or immediately adjacent. These
include signs such as: mall directories, traffic control, way-finding,
banners, flags. tenant advertising, portable sidewalk signs, information
kiosks and electronic information devices.
b) For Signs AA in Exhibit B-2 on page 39, refer to Article XVII Signage:13
Off-Premise Advertising Wall Signs.
13) Off-Premise Advertising Wall Signs
A) Off—premise Advertising Wall Signs shall be permitted as follows:
1. Shall be located as indicated on the attached Exhibit B-2 (on page 39).
2. Proposed designs must conform to the Off-Premise Advertising Wall
Sign Design Guidelines called Exhibit D(on page 42).
3. No more than 7 of the 10 specified Off-Premise Advertising Wall Signs
shall be utilized for off-premise advertising concurrently at any time.
All Off-Premise Advertising Wall Signs may be used for On-premise or
Town Center advertising at any time.
4. Signs designated as A-J shall be submitted first to the Owner for
approval and then to the City of Pearland to obtain an approved sign
permit prior to the installation of any sign.
PE:ARLAND rowti CENTER
PU U!
PP Disarirl)Ordinance
nc
0,1ober 3.MI5 Re+ November 1 b.2004 Page 36
Appendix
Exhibit A Town Center Feature Identification Sign
• _ENFtr SIGN
•
SIGNLOCATION PLAN
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FAINTED SUMINUM
BAOOnUND
Y*HTEFICE LIT
3 -?.L I CNANNELE7TERS
3 m
p►,� rland`'Town CentPr 11
RANTED YIMINUF.I
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PANTED S1EB.FOD
AND CCAS MART ARE
rABRCATTO S FAINTED
AUIMINUM WN
�� -- SCONE CLADDINEC
BUILDINGIONE 3
37/14-
SIGN EP✓ATION
1/8-=1'41
PEARLAVD TON\CENTER
Pt'I)I PD DFstriet I Ordinance
October 3.200; Rci =her r Ih.2I N Pace 3
Exhibit B: Interior Project Boundary
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PF.:.%Rl.AND TOWN CENTER
ND 1PD District)Ordinance
October 3.2(105 Rev Noyantter in.21)09 Page 38
Exhibit B-2: Off-premise Advertising Signs
_' i.. -. l /, t r 1 .I • -WA1t SIGN LOCATIONS
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4-i' ,,H
Sr
f ID E t.... t , F it-
liSi;n Visible Opening (tall x wide) Area(SQ. FT.)
A 24'-0"x 18'-0" 432.00
B 12'-0"x 13'-0' 216.00
C 10'-6 3/8"x 15'-4 3/4' 162.14
D 10'-0"x 18'-0" 180.00
E 14'-0"x 10'-0" 140.00
F 10,-0"x 15'-8" 156.67
G 20'-8"x 11'-0" 227.33
H 10'-6 3/8" x 15'-4 3/4' 162.14
1 16'-0" x 9.-6" 152.00
1 13'-0" x 30'-0' 390.00
Totals 2218.28
PE:ARLAND TOM%N CENTER
Pt.DI P1)Diitn t Ordinance
October 3.21105 R. No%,ember 16,21N61 Parc.::,t)
Exhibit (' On-Premise Waytinding Signs
v JI d441•t
•
410
F TENANT ONE TENANT SIX F
F TENANT TWO TENANT SEVEN+
F TENANT THREE TENANT EIGHT F
4.TENANT FOUR TENANT NINE+
C5f�1Y�r'iTlTi� TENANT TEN♦
ELEVATION HOAIZONTAlEXAMPLE
02
Pi:SRI_.k\) I OSN\('E\TE:R
Pt DIP()L)i.h oU(M.Inanrr
October 3.204F, Ken N.inetnta.t lb-20) Page 4()
" •
+TENANT ONE
*TENANT TWO
*TENANT THREE
+TENANT FOUR
+TENANT FIVE
•
+TENANT SIX
TENANT SEVEN
+TENANT EIGHT
+TENANT NINE
+TENANT TEN
• N Mt AM
01
PE‘RIND TON CENTER
Pt 1)1 PD Disti let I Ordinance
(ktohcr ; 211l); Re% ovember I .2c hl rage 4 I
ROM D: se gOkivenising Wal Sign Design Guidelion
D DisisitOCkikette
_+ l Win'
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PowlE--4
r
GENERAL INFORMATION
Owner,Developer
CBL&Associates Properties,Inc.
CBL Center
2030 Hamilton Place Blvd.,Suite 500 .;.R, ,
Chattanooga.TN 37421
o.423-855-0001
f423-490-8626 �r .1
Contact-Ken Wittier f" Y'
Architect -
Omniplan
1845 Woodall Rodgers Frwy. ; t+r�
Suite 1500 AM
Dallas TX,75201
o.214-826-7080 ,, - :j.-
Contact-Randy McCown
Permitting and Design Review ~
City Hall
r
3523 Liberty Drive a.
Pearl and TX 77581
o.281-652-1701
www cityofpearland.com
111101.
.....i.. . . ,,,. iiimittii, . , 1 ,...11, 7:: iir:.
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1101111 ��r., �1 r�. �
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GENERAL INFORMATION •
Pear
i'���t '- CENTER
OFF-PREMISE ADVERTISING WALL SIGN DESIGN GUIDELINE '•' .:-..z.:. '
USE:
the purpose of these Off-Premise Advertising Wall Sign Design Guidelines - - -
,
is to communicate the design guidelines and establish responsibilities for
design,review and implementation of the signs.Design character.specific —" '
detail of the structure as well as general quality standards are to be consid- "
eyed by you.your Graphic Designer&Advertiser The Design Cntena will i f...3 ___. ., •
provide specific aesthetic examples and outline acceptable guidelines to 1 j , . -
. - . s'
insure a cohesive vision for Pearland Town Center.Specific topics concern- i.� ' ,
ing location,size and Pearland Town Center Design Vision are addressed. •---
In addition. individual signs muss adhere to specific criteria which is de- +r t ' - '
• •
termined by their location and their specific architectural context.In this ' A-11„!.
1.--.t ,
way,each sign will be reviewed on an individual basis in context to ensure ..-_
diverse and creative design solutions.Your Graphic Designer and installer I • •
• .._ :.. --- I
should also understand this criteria in order to expedite design approval. _
After the Sign has been approved by the Owner,and prior to installation of -
the off-premise advertising sign,an approved City of Pearland sign permit 4-?_' -,. •ms s•'.-- H._....1,
•
ir r
must be obtained -- "` , ry
mti --�+ iAw Zr
AP
67)
• i t
f
* EXTERIOR FACING WALL SIGN LOCATIONS
MUST BE SUBMITTED TO OWNER AND
CITY FOR REVIEW APPROVAL
INTERIOR FACING WALL SIGN LOCATIONS
MUST BE SUBMITTED TO OWNER FOR.
REVIEW APPROVAL
DETENTION POND
..
P1 LOCATION PLAN :_fl f 014iill'_A ,Ai'l'l- ':1`31t:1`ilFdi�'V,"41 I `..I�,N, 1!1 .i, ,t •it-'Iitl 11V , ,
TOWWNN10ENTER
DESIGN VISION:
Shopping and entertainment complement lite and work activities in this mixed-use
lifestyle center.Diverse components harmoniously woven together help form an • a,
authentic place with a strong connection to the Pearland.Texas community.Master " '
planned as an-urban'town center,the street grid organizes single and multi-story y1}' 4` tt {
structures to create interesting outdoor spaces while framing compelling vistas.Ve- ' ::lid - ii. ••• z- i
i r -
htcular circulation provides access and dynamic movement energizing the outdoor s•)
space Community space,specialty merchandising,patron amenities and sidewalk # + r . ' "
activity allow customers diverse opportunities to"dial-tn'their own personal expert- /l #g
ences.Nodes and intersections provide energized focal points and transitional con- -. ?
nections between blocks Paseos provide pedestnan access from parking areas to zit ' r
the shops and frame interesting views Plaza nodes provide energized activity points ;
is derived from qualities ns between the outdoor spaces.Aesthetic character of this I �' �. ;,
14kH.,..'..
and transitional connections
placeq ities and identity connected to this time and place;a prag- ; II , #'
matic and meaningful architectural,graphics,landscaping and lighting expression a -- t •�-•:
appropriate to Pearland heritage and this region of Texas.The primary form given for :
the project is retail.High quality storefront design utilizing quality materials executed
in authentic stylistic proportion and composition will make this a desirable place to ra =a
spend time and foster an emotional patron connection.
AR
r
i \ vA� . it _.--.--:. .:.'': -Vii 1
1
t•
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. a 1 ! Ma I gi-1 * 't 1 .' I ' ;.,,.....,:I' ;, i .'
PearDESIGN VISION
1'OWN CENTER
OVERALL CONCEPT:
There are 2 options for creating the advertising signage,a palette option and a frame option.
The palette option makes use of a given palette of colors,patterns and imagery for the advertisers to
use in creating their ad panel.The frame option uses standard frames as backgrounds for the advertise-
ment.
Digital templates for the Frame Option as well as individual digital images for the permissible color,pat-
tern and background components of the Palette Option will be provided by the owner for advertiser,
graphic design or sign contractor use
Signage should be inviting and easily understood.Awareness of the contextual complexities of the sur-
rounding wall and common outdoor areas and how that applies to the overall center and the individual
advertising sign is critical. With that in mind,the Owner encourages a wide range of design freedom
within this context for the signage contractor and advertiser to express their corporate image and indi-
viduality. Ultimately,exciting design with quality.durable materials well he the primary cnteria
Advertising Signs are intended to be fixed to the existing frames that are currently on the facade of
the building at established locationsirefer to signage location plan)and be non-illuminated. They are ti Palette Option Criteria:
intended as much for their decorative value to the buildings and streetscape as for their advertisement
of the advertiser's identity.The owner encourages the use of identity graphic elements and/or creative 10.000 -P Advei user must use the provided palette of colors/
color and material innovations �,� 0 patterns and imagery to create a custom ad that
Off` works with the style of the center and the history
The Owner is anticipating a wealth of unique and tasteful means of Advertiser expression establishing and nostalgia of Pearland Any combination of
appropriate levels of distinction and authenticity within the protect adding variety and visual character the provided color,pattern or imagery options
to the overall center Off-premise AdvertisingSigns shallprovide a friendly, flight Store. Hight PnCe. may be used to create the advertisement The
py pedestrian scale with atter-
tion directed to those strolling along the sidewalks and driving thru the center. �/ area permissible for the advertisers logo,text and
��s brand imagery is 30%of the viewable panel face
o The area is calculated by calculating the individual
ir r-In a logos.text or brand imagery that is not a part of
A ! the provided imagery
Frame Option Criteria:
Advertiser may choose to use the provided frames
IIR for their advertisement.The area permissable for
their logo.text and brand imagery is 5O't of the
viewable panel face Advertisers may choose to
change the colors of the provided frames provided
that the colors selected are from the color palette
as shown in these guidelines
ear OVERALL CONCEPT
rthwN CENTER
CALCULATION OF ADVERTISEMENT LOGO,TEXT,AND BRANDING IMAGE:
The area permissible for the advertisers logo,text and brand imagery is 30%of the viewable
panel face. The area of the advertiser logo,text and brand imagery is cakulated by delin-
eating a tight line about the individual logo,text or brand imagery elementsieg.,if a circle
is utilized,then the caCulation us for the outer edge of the circle,if irregular,then the outer
edge of the irregular shape.The permissible colorspatterns and background are not includ-
ed in the calculation.
C. I ;
• e° -
I
1 1111
1 •
� 1 + � �r�r.er gm
' , 1 Right Store.
•
Right Price
o
.
Right Store. Right Price.
4,111
CALCULATION EXAMPLE A CALCULATION EXAMPLE B
CALCULATION EXAMPLES
Pear
TOWN CENTER
OWNER APPROVAL:
All signage,including signs of a temporary nature,roust be approved by the Owner in writing before
use •
The sign contractor is to provide a dimensioned color layout showing the proposed image for approval
by the Owner. Submittal must include a drawing indicating which option has been selected(frame
or palette) For the palette option,a drawing showing the calculated area of logo or advertisement W
coverage as well as clearly documented colors,pattern and/or imagery utilized from the permissible WNW '
options
11.1111Wa
r §
SIGN CONTRACTOR RESPONSIBILITIES: If e:"
The Sign Contractor is responsible for field verifying the actual sign frame. 'F
R
All signs remain subject to Owner's Advertising Wall Sign Design Guidelines and Owner approval ` 'I
4
All signs must comply with applicable local code and Pearland PUD requirements Sign Contractor re-
114/11M111 I
sponsible for submittng all signs to City for permit prior to installation.All signs must comply with the , j ._ +tom t
Pearland Town Center Planned Development Document and the current Unified Development Code- ;ar
The Sign Contractor is responsible for obtaining an approved City of Pearland sign permit prior to the
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installation of Off-premise Advertising Sign.
Sign Contractor is responsible for installing and removing all graphic panels. Frames are to remain as it 111 - 5"' _
part of Landlord property. If frame is damaged during install or removal of panels Sign Contractor is
reponsible for repair or replacement •
Sign Contractor is responsible for reinstalling Owner's placehokler graphics once Sign Contractor pro- /
aided graphics are removed 0, - °""
i s fit
1 .
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OWNER RESPONSIBILITIES: `
The ensure the Off-premise advertising signs shall compliment the overall architectural character of - •M- .. . .. ,..
the Pearland Town Center -,.1:.* '',..-.3,1. _
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ear OWNER APPROVAL/RESPONSIBILITIES
TOWN CENTER
PALETTE OPTION
Pear
TOWN CENTER
PALETTE OPTION: EXAMPLE LAYOUTS
The example layouts are provided for reference only to convey the general spirit and design vision for the implernenta- .r
tion of the Palette Option. Advertiser.Graphic Designer and Sign Contractor are encouraged to be creative in the use and "�' ,n
composition of the advertisement sign design incorporating the permissible colors,patterns and/or imagery to effectively K pr
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compliment the intended advertisement and character of Pearland Town Center. `/ ,
Color example'background color has been selected from the palette of colors on page 10 The logo,text and pestle/mor- pim r d
tar image are no greater than 3"of the viewable area.
Color/pattern example:edge color has been selected from the palette of colors on page 10 The background pattern has aximmiwoommionk
been selected from page 11,pattern colors have been selected from page 10.The logo,text and pestle/mortar image are -.... "�;" ; _- -
no greater than 30'h,of the viewable area C _,t`.,•'
Color/pattern/imagery example:edge color has been selected from the palette of colors on page 10.The background pat- aariato «a€ped ems ^T"
tern has been selected from page 11,pattern colors have been selected from page 10. Pharmacist image has been taken
from image CCR/I-6 on page 13 The logo,text and pestleimortar image are no greater than 30%of the viewable area rwiki.wiiie.-a,-}
COLOR EXAMPLE
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COLOR/PATTERN EXAMPLE COLOR/PATTERN/IMAGERY EXAMPLE
lkarPALETTE OPTION
TOWN CENTER
PALETTE OPTION: IMAGERY EXAMPLE LAYOUTS
These examples show the imagery as the'background"of the advertising - ,.y
elements. Advertisers who chose to use the provided imagery may also
0
use it as a portion or part of the ad and not the entire background.The im- r, N i
age may be digitally adjusted using filtering software and content may be +¢1 S+��/d
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taken out of the image as a single item as shown on page 4 The imagery - Q Y �i •,
selected by the advertiser is meant to form a basis for the graphic layout "'
and design. `id „ i
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ear PALETTE OPTION
'GOWN CENTER
PALETTE OPTION: COLORS
1
The palette of colors and patterns is meant to be used in a creative
and custom way for each individual advertisement. C-1 C-2 C-3 C-4 C-5
C-6 C-7 C-8 C-9 C-10
C-11 C-12 C-13 C-14 C-15
111
C-16 C-17 C-18 C-19 C-20
C-21 C-22 C-23 C-24" C-25
C-26 C-27 C-28 C-29
PALETTE OPTION
Pear
1bWN CENTER
PALETTE OPTION: PATTERNS
Patterns may be scaled as well as ajusted to contain any of the colors
in the color palette These are the patterns available in any of the ap-
proved colors in the color palette.H
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PALETTE OPTION -,I r i tsl' ,ii -: . _
Fear
TOWN CENTER '
11
PALETTE OPTION: HARVEST IMAGERY
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PALETTE OPTION
Pear
TOWN CENTER -___
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PALETTE OPTION: COMMERCE/BUSINESS IMAGERY
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Pear
TOWN CENTER
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PALETTE OPTION
Pear
TOWN CENTER
PALETTE OPTION: RODEO/COWBOY IMAGERY - =
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PALETTE OPTION: MISCELLANEOUS IMAGERY
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Pear
TOWN CENTER
ear FRAME OPTION
TOWN CENTER
FRAME OPTION EXAMPLES
frames form a standard background for an advertisement
Each sign position(A,D,E,F,G and I)will have 6 frame options
to choose from the layout is standardized and cannot be ad•
justed. The standardized background pattern and imagery
icon are standard to the layout and cannot be adjusted.If de- 4
sired,the colors maybe adjusted if chosen from the palette ofj + i,,,e,,,i t - r k rhy
permissible colors(refer to page 9 in these Guidelines).
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FRAME OPTIONS
Pear
Tt WN CENTER
FRAME OPTION
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Pear FRAME OPTIONS SIGN
TYPE A FF i'''FPAISF VFFiTI IN( `1.'Al 1 51 1N,,) tiIC;N(it 111)1-1 'Nf
ThWN CENTER
FRAME OPTION
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FRAME OPTIONS SIGN TYPE B
Pear
TOWN CENTER
FRAME OPTION
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FRAME OPTIONS SIGN TYPE C
Pear
TbWN CENTER
FRAME OPTION
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FRAME OPTIONS SIGN TYPE D
Fear
TOWN CENTER
FRAME -
OPTION -I WA iii, ::`02.1'4!:"--,.'-- •
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RRAEDATOADVERTISEMENT BEUTIUZED ..
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sIGN DESIGN(.2 MUI;11iLi3!--”. 23
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FRAME OPTIONS SIGN TYPE
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114ear • TER
FRAME OPTION
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FRAME OPTIONS SIGN TYPE F
Fear
TOWN CENTER
FRAME OPTION 1 W x'
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ar FRAME OPTIONS SIGN TYPE G ,..).FF PREAAISf: AiIVF f?TISINI, 1.:ALI 'II(,N 14 `.,1 N Cit N' INI I I Ic. :,.;
TOWN CENTER
FRAME OPTION
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I'earland
TOWN CENTER `
FRAME OPTIONS SIGN TYPE I
Pear
TbWN CENTER
FRAME OPTION
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FRAME OPTIONS SIGN TYPE J
Pear
TOWN CENTER
..
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SIGN TYPE A-BUILDING 0400-WEST WALL scale 1'8"
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SIGN TYPE B-BUILDING 0100- ,•... SCaI.1m1Or
EXISTING SIGNS
Pear
14S)WN CENTER
I 29
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EXISTING SIGNS
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CENTER
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SIGN TYPE D-BUILDING 1400-SOUTH WALL scale 1,8" 1 0"
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SIGN TYPE E-BUILDING 1300 scale I tir=l'-0"
EXISTING SIGNS PRFP111'T Ni! !
Pear
1t ." CENTER
SIGN TYPE F-BUILDING 1000-a%'1,;"1a.i. scab 1 8 =1'0'
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SIGN TYPE G•BUILDING0900-NORTH WALI scale :*1 -1-u
EXISTING SIGNS
Pear
TOWN CENTER
t's-7.----------7------------------------""MT-
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SIGN TYPEI -6UILOING 0700-TOWEfl S let'8`-t--0' ! SIIGNTYPEH-6OILDING0900-TOWER K T�Q �1.-0-i
EXISTING SIGNS ,-)F r I'FtE.MISF: ,EINE R 1 ISINI;N/AI.[. SIGN [IF SIGN I ILIUMI)E LINE` ' ' " ,
Pear ___
Tt)WN CENTER
SIGN TYPE I-BUILDING 0700-NORTH WALL _
EXISTING SIGNS f f' ".i p_1 ! !r, • '
Pear
F-1,1