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R99-037 04-26-99RESOLUTION NO. R99-37 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PEARLAND, TEXAS, ADOPTING AMENDMENTS TO THE PEARLAND CITYVIEW 40 GUIDELINES. WHEREAS, a community-wide strategic planning process was initiated in 1995 to plan Pearland's future; and WHEREAS, one of the immediate goals identified in the planning process was to increase citizen awareness and commitment; and WHEREAS, the Government Access Channel provides an effective medium through which Pearland residents, who may not access other communication mediums, may be reached; and WHEREAS, the Channel Review Board recommends certain amendments to the Pearland CityView Guidelines designed to achieve the City's goal of improving communications with its citizens; now, therefore, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF PEARLAND, TEXAS: Section 1. That the City Council hereby adopts amendments to the Pearland CityView 40 Guidelines attached hereto as Exhibit "A" and incorporated herein for all purposes. PASSED, APPROVED , A.D., 1999. and ADOPTED this the ~_.,Q.~4"K day of 'TOM REID MAYOR RESOLUTION NO. R99-37 ATTEST: ~/J'N~L( C~IJ~SEE APPROVED AS TO FORM: DARRIN M. COKER CITY ATTORNEY 2 II. III. Exhibit "A" to Resolution R99- 37 PEARLAND CITYVIEW GUIDELINES IntroduCtion Pearland CityView is the government access cable television channel that is operated and managed by the City of Pearland. This 24-hour channel is available to all TCI cable television subscribers within the City of Pearland, at no additional charge. The potential audience for the channel is approximately 12,000 households. The channel programming originates from City Hall for broadcast throughout the City of Pearland. The.purpose of the channel is to educate and inform the public about civic, school, and government activities in the City of Pearland. The Pearland 20/20 Let Pearland Know project team spearheaded Pearland CityView. The government access channel is provided by TCI pursuant to its franchise agreement with the City, and Federal Communications Commission regulations. Programming equipment is made available by the City of Pearland. Mission Statement The mission of the Pearland government channel is to serve the people of Pearland by providing accurate and current information about services and activities of City government; providing information about activities of non-profit organizations and agencies that primarily serve Pearland; providing information about the Pearland Independent School District ("PISD"); and stimulating and encouraging citizens of Pearland to involve themselves in local govemment and community services and activities. Goals and Objectives To achieve its mission, the following goals for Pearland CityView have been established: Provide emergency planning information Provide information regarding city services, activities, and policies Increase community awareness of important issues affecting the City Provide information about PISD activities Provide information about non-profit organizations and community activities Create a library of Pearland CityView programming IV. Content Guidelines Programming on the government access channel shall be non-commercial and shall meet all applicable federal, state, and local laws. Pearland CityView permits programming intended to inform, educate, enlighten, and encourage citizen participation in local government and community services. Eligible programming includes information promoting community events and services, emergency information, public safety information, PISD news and information, and public service announcements from non-profit organizations based in Pear/and. Non-eligible programming includes the following: Ongoing church services that are held week/y; the exception is for annual or special events hosted by Pear/and churches. Political announcements houses and fundraisers. debates is permitted. and/or advertisements, including open Advertising for candidates' forums and Direct or indirect solicitation for funds. Exceptions will be made for civic club fundraisers and fundraisers to offset medical or living expenses for Pear/and residents suffering from major illness or life set back. Obscene, indecent, libelous, slanderous or illegal material. According to FCC rules, business advertisements are not permitted. Disclaimer The City of Pearland, its officers, employees and agents shall not warrant the accuracy of any information cablecast over Pearland CityView, and reserves the right to cablecast appropriate disclaimers as necessary. The City does not promote or endorse non-profit agencies represented on Pearland CityView. Pearland CityView officials reserve the right to review, edit, and censor any and all material submitted for broadcast on the government channel. All Pearland CityView messages must meet channel content guidelines and all other applicable rules and policies of Pearland CityView. VI. Sponsoring Agency Responsibilities VII. Responsibility for acquiring copyrights and/or permission to cablecast any material lies solely with the sponsoring agency. Responsibility for gaining permission to publicize a contact person's name and telephone number lies so/ely with the person submitting the request form. Requests for Announcements on Pearland CityView Pearland CityView is a graphic video bulletin board publicizing city, school, and community services, events, and announcements pertaining to the public. It:is available free of charge to eligible users. Messages generally are displayed for 10 to 20 seconds and repeated in a rotation cycle. Requests for time on Pearland CityView may be made on a "CityView Request" form. The forms are available from the Public Affairs Department at City Hall. Requests for information to appear on Pearland CityView must be received one week in advance of the desired start date of airing. The City will attempt to grant all appropriate requests. Information slides will be broadcast no more than 30 days prior to the event or ticket sale date. Slides will run for a maximum of 30 consecutive days. The City of Pearland Public Affairs Department will review all CityView requeststo=ensure they meet the rules outlined in the "Pearland CityView Guidelines". The Pearland Channel Review Board, as established by Ordinance No. 773, will review requests that do not strictly meet Pearland CityView guidelines and determine whether these requests are acceptable. Appeals may be made to the City Manager. The City Manager's ruling will be final. Revised 3/99 PEARLAND CITYVIEW GUIDELINE REVISIONS Section II. Mission Statement - Added "that primarily serve Pearland" to more clearly define which non-profit organizations are permitted to advertise on channel, Section IV. Content Guidelines - Added "based in Pearland" to more clearly define which non-profit organizations are permitted to advertise on channel. Section IV. Content Guidelines - Added "Ongoing church services that are held weekly: the exception is for annual or special events hosted by Pearland churches" to limit the increasing requests for regular Sunday church service advertisements and to more clearly define the intent of CityView. Section IV. Content Guidelines - Added "including open houses and fundraisers. Advertising for candidates' forums and debates is permitted." to clarify this point. Section IV. Content Guidelines - Added "Exceptions will be made for civic club fundraisers and fundraisers to offset medical or living expenses for Pearland residents suffering from major illness or life set back" to expand programming due to requests. Section IV. Content Guidelines - Added "According to FCC rules, business advertisements are not permitted" to clarify guidelines due to requests. SectionVI.;;Sportsoring Agency Responsibilities - Added "Responsibility for gaining permission to publicize a contact person's name and telephone number lies solely with the person submitting the request form" to protect the City in the event a name/number are submitted without the person's permission. Section VII. Requests for Announcements on Pearland CityView - Changed "three weeks in advance" to "one week in advance" to make the service more user friendly. Section VII. Requests for Announcements on Pearland CityView - Added "Information slides will be broadcast no more than 30 days prior to the event or ticket sale date. Slides will run for a maximum of 30 consecutive days" to more clearly define guidelines and to ensure that special event programming does not remain on for months at a time.