Ord. 1306 2006-09-25ORDINANCE NO. 1306
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
PEARLAND, TEXAS, APPROVING THE OLD TOWNSITE DOWNTOWN
DEVELOPMENT DISTRICT PLAN AS A GUIDE FOR PRESERVING A
SENSE OF COMMUNITY, ATTRACTIVENESS AND SAFETY IN
PEARLAND; CONTAINING A SAVINGS CLAUSE, A SEVERABILITY
CLAUSE, A REPEALER CLAUSE AND EMERGENCY CLAUSE; AND
PROVIDING AN EFFECTIVE DATE.
WHEREAS, on July 31, 2006 and September 11, 2006, the City Council
conducted workshops to establish goals and objectives for the future development of
the Old Townsite; and
WHEREAS, accommodating anticipated growth while preserving a sense of
community in the Old Townsite is critical to the City's proper development; now,
therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF PEARLAND, TEXAS:
Section 1. That City Council hereby adopts the Old Townsite Downtown
Development District Plan, attached hereto as Exhibit "A", as a guide for
accommodating anticipated growth while preserving a sense of community in the Old
Townsite.
Section 2. Savings. All rights and remedies which have accrued in favor of
the City under this Chapter and amendments thereto shall be and are preserved for the
benefit of the City.
Section 3. Severability. If any section, subsection, sentence, clause, phrase
or portion of this Ordinance is for any reason held invalid, unconstitutional or otherwise
unenforceable by any court of competent jurisdiction, such portion shall be deemed a
separate, distinct, and independent provision and such holding shall not affect the
validity of the remaining portions thereof.
ORDINANCE NO. 1306
Section 4. Repealer. All ordinances and parts of ordinances in conflict
herewith are hereby repealed but only to the extent of such conflict.
Section 5. Emergency. The City Council hereby declares that a public
emergency exists for adopting the Old Townsite Downtown Development District Plan
as the orderly development of the Old Townsite bears directly upon the health, safety,
and welfare of the citizenry; therefore this Ordinance shall be passed finally on its first
and only reading and shall take effect immediately upon its passage and approval by
the City Council
Section 6. Effective Date. The Ordinance shall become effective immediately
upon its passage and approval on first and only reading.
PASSED and APPROVED ON FIRST AND ONLY READING this the 25th day of
September, A. D., 2006.
ATTEST:
UNG
TY S RETAR
APPROVED AS TO FORM:
DARRIN M. COKER
CITY ATTORNEY
2
_crr OF PPA LAN1J, TEX
H3 STUDIO
OCTOBER 2005
E ,:
INTRODUCTION
BACKGROUND & PURPOSE
PROJECT OBJECTIVE
PLAN ORGANIZATION
THE PLANNING PROCESS
HISTORY
ANALYSIS OF EXISTING CONDITIONS
PROJECT CONTEXT
URBAN DESIGN ANALYSIS
CONCLUSION
DEVELOPMENT STRATEGY
FRAMEWORK PLAN
OVERVIEW
DEVELOPMENT STRATEGY FRAMEWORK PLAN
DEVELOPMENT PRINCIPLES
CONCLUSION
OLD TOWNSITE DOWNTOWN
DEVELOPMENT DISTRICT PLAN
OVERVIEW
DISTRICT PLAN COMPONENTS
DISTRICTS & RECOMMENDATIONS
IMPLEMENTATION
OVERVIEW
REGULATING THE PLAN
FINANCE ACTION PLAN
ACTION PLAN & PHASING
APPENDICES
ANALYSIS OF'EXISTING CONDITIONS
SUMMARY OF PUBLIC MEETINGS
PaJc121?`ur.
"fEX,T CHANGES
SUPPORTING DOCUMENTATION
AVAILABLE AT CITY PLANNING DEPARTMENT
REGULATING CODE
OPINION OF PROBABLE COST
FINANCE ACTION PLAN
O i d T Qw n s ite D ow n tew n Development D i s t r rt Plan
VOLUNTEERS MAINTAINING ANNUAL PLANTERS
VOLUNTEERS PARTICIPATING IN A CLEANING DAY EVENT
VOLUNTEERS MAINTAINING LANDSCAPE ALONG THE STREET
The key to the implementation is for the community and the
City to be proactive utilizing the tools provided by the Old
Townsite Downtown Development District Plan. Most
important is to commit and dedicate the necessary financial
resources to create a public/private development entity.lcd
bya District Coordinator. The tools are the Development
a ..�„��....,...,�����a���.
Strategy Framework Plan, the Old Townsite Downtown
Development District Plan, the Regulating Code, the Finance
Action Plan, and the Implementation Action Plan.
The implementation of the Old Townsite Downtown
Development District Plan for Pearland will be ongoing for
15-20 years. Improvements need to be made in a proactive
manner that is responsive to the niche market the plan is
addressing. Anticipating trends, looking for opportunities,
monitoring implementation and development, and evaluating
and adjusting the vision and plan are all part of taking
ownership of a downtown. Continuous improvement
requires a feeling of ownership and pride, not just the
celebration of success. Therefore, the community should
set a high priority on improvements supporting public
investment that is consistent with the development/
redevelopment goals of Old Town. This provides the first
step to encourage private improvements and reinvestment.
Redevelopment begins with the development of the enclosed
plan but depends on commitment to achieve the vision.
The leadership of the implementation of the Old Town
Downtown Development Plan should occur through public/
private partnerships. The City should work with stakeholders
and private developers to move this plan forward. In this
manner, the City should support creating neighborhood
organizations comprised of volunteers, residents, and
business owners for the two primary residential districts.
To implement the New Town Center, the plan suggests the
creation of an Old Townsite Development Corporation or
similar entity. The ultimate implementation of the plan will
occur through a number of means including: marketing,
public relations and community outreach; raising funds from
public (federal, state, and local) and private sources
(residents, business owners, developers); proactive focused
direction in implementing the plan or doing so through other
entities; and the managing of the districts.
Old T o w n s i t e Downtown Development District Plan
ACTIONPLAN&PHASING
The community and the City should follow the phasing
strategy set forth in the Action Plan & Phasing (detailed in
the following pages), but should be poised to modify
strategies based on projects that might be proposed by the
private sector in the near or distant future providing they
meet the intent and objectives of the plan. The City should
also coordinate its planned actions with the work of other
State, District, and City departments and be ready to refine
its schedule to be responsive to the activities of others. In
essence, implementation should proceed in the order
recommended yet the schedule should remain flexible to
accommodate changing conditions, especially where there
are opportunities to share construction and administration
costs.
REGULATINGTHEPLAN
The intent of the Old Town Pearland's form based regulating
code (under separate cover) is to promote an excellence in
street types being 4he p }in al factor
of the code. In addition to regulating the form of buildings,
the code sets fa
regula}ions to ens a high n ality of streetcnape and
building construction.
The City has adopted a regulating code to assist with the
plan. As with any zoning code, the regulating code for
the Old Townsite can be altered to accommodate the
vision. The regulating code, also contains guidelines for
development.
The regulating plan categorizes various streets each with
their own particular code requirements. These codes, in
association with the Old Town Downtown Development Plan,
aims to promote Old Town Pearland as a walkable, pedestrian
friendly district. The mixed -use district promotes multiple
types of development, resulting in a downtown that will attract
a variety and diversity of people. The full Old Townsite
Downtown Development District Regulating Code can be
provided by the City of Pearland Planning Department.
Regulatory Plan
91
Proposed Changes to Page 94 - as per Council's suggestions on September 11, 2006.
The red text indicates additions, the strike out indicates deletions. It the Council approves
these text changes the original pdf document will be modified as shown here.
FINANCE ACTION PLAN - TRANSIT PEDESTRIAN CORRIDOR
OPINIONOF
PROBABLECOST
OLD TOWNSITE DEVELOPMENT DISTRICT PLAN
$144MILLION
Major Thoroughfares $31.8 Million
Neighborhoods $40.1 Million
Town Center $39.4 Million
Parks & Drainage $32.7 Million
OLD TOWNSITE DEVELOPMENT DISTRICT PLAN
WITH MINIMUM ON -SITE WATER RETENTION
AND PARK SYSTEM
$119MILLION
Major Thoroughfares $31.8 Million
Neighborhoods $37.9 Million
Town Center $39.4 Million
Parks $9.9 Million
The opinion of probable cost is
conceptual in nature, is intended to serve
as a guide, and does not reflect actual
costs.
FINANCEACTIONPLAN
Therefore uetomized strategy ated for
the City of Pearland the Finance Action Plan
(under separate cover) that addresses the
following items over a five year timeframe.
The Finance Action Plan i-s finance strategy will
serve as a conceptual template guideline for
elected officials, City staff, and the community over
the near term as these entities move forward with
the near term as these entities move forward with
the revitalization of the Old Town Site and create a
New Town Center.
Critical elements in implementation would include:
1. Maximizing the impact of local share
investments and protecting local value
(federal advanced spending authority).
2. Consensus within the community and
elected leaders to see this vision through
to completion.
3 Availability of infrastructure
Maximizing the impact of local share investments
and protecting local value (federal advanced
$p riity) e,i •tical elemen+j n
of New Town Center from the Old Town Site
ultimately will be dependent upon consensus
within the n nity and elected leaders to s e
this vision through to completion.
The full Old Townsite Downtown Development
District Finance Action Plan can be provided by the
City of Pearland Planning Department.
The opinion of probable cost, being conceptual in
nature, is inherently assumption driven. All prices
are in March 2005 dollars and as a result, no
estimation for escalation has been included nor for
site acquisition. (For more detail, please see the
document entitled Opinion of Probable Cost - Old
Townsite Downtown Development District Plan).
These are significant public improvement costs for
a city the size of Pearland. Accordingly, successful
implementation of the plan will require a strategy
targeting a phased implementation of the core
public improvements. Most importantly, the citizens
and taxpayers in Pearland will be best served by
maximum leverage of local investments to
generate federal and state funds.
94
Old n
AFFIDAVIT OF PUBLICATION powilimPle)
The Pearland Reporter News
2404 South Park
Pearland, Texas 77581.
State of Texas
Brazoria and Harris Counties
I, Llayd Morrow, hereby certify that the notice hereby appended was published
in. THE REPORTER NEWS, a newspaper of general circulation in Brazoria, Harris
and Galveston Counties, for / issues, as follows:
No. / Date 4- V. 0
. • 20
No. - . Date 20
No. • Date .20
No. .Date 20. z •
No. Date 20
Subscribe and 'sworn to before me this
20 OS-
p Mega 41.01
FO
so
' iiiiit • ,01..."""
`!:
LAURA ANTI EMMONS ..::,,A ,
.i. • • Notary Public, State of Texas
-. • Commission Expires 09-09-200644,
411,,,,,if.44:14,....KIcita,lb :Alt *WA,* gm, it. 4, * 0 V.'S...VS.42- • -
day of
Laura Ann Emmons, Publisher
Notary Public, State of Texas
AFFIDAVIT OF PUBLICATION
The Pearland Reporter News
2404 South Park
Pearland, Texas 77581
State of Texas
Brazoria and Harris Counties
I, Lloyd Morrow, hereby certify that the notice hereby appended was published
in THE REPORTER NEWS, a newspaper of general circulation in Brazoria, Harris
and Galveston Counties, for / issues, as follows:
No. 1 Date S 20
No Date 20
No. Date 20
No Date 20
No. Date 20
s.
• t•Abh A ANN EM
M®NS
Notary Public, State of Texas
•
fission Expires 09-09-2006
Comm
it
r•�..f
Subscribe and sworn to before me this
CFO
Laura Ann Emmons, Publisher
Notary Public, State of Texas
c� fb, Ilia. f "
4r
Published April 26, 2006
and May.3, 2006
NOTICE OF A JOINT PUB-
1 LIC HEARING OF THE
j CITY COUNCIL AND THE
PLANNING AND ZONING
COMMISSION OF THE
s CITY OF . PEARLAND,
TEXAS
{
1. OLD TOWNSITE.
ORDINANCE
Notice is hereby given that
on May 15, 2006, at 6:30
p.m., the City Council and
' Planning and . Zoning'
Commission of the City of
Pearlarid, in Brazoria, Hams
r and Fort Bend Counties,
r Texas, will conduct a joint
' public hearing in the Council
Chambers of City Hall,
located at 3519 Liberty
Drive, Pearland, Texas, on
the request of the, City of
° Pearland, for approval of the
Old Townsite Ordinance,
generally affecting proper-
ties on the North Side of
Walnut Street, on the South
Side of.Orange Street, on
the West Side of Galveston
Street, and on the East Side
of Mykawa Road.
At said hearing all interested
parties shall have the right
and opportunity to appear
and be heard on the subject.
Is/ Theresa Grahmann
Senior Planner
AFFIDAVIT OF PUBLICATION
The Pearland Reporter News
2404 South Park
Pearland, Texas 77581
State of Texas
Brazoria and Harris Counties
I; Lloyd Morrow, hereby certify that the notice hereby appended was published
in THE REPORTER NEWS, a newspaper of general circulation in Brazoria, Harris
and Galveston Counties, for ( issues, as follows:
No / Date 5 / 7 20
No Date 20
No. Date 20
No Date 20
No. Date 20
Subscribe and sworn to before me this / day of
20 0(10
LAURA ANN EMMONS
Notary !Olin, State of Texas
Commission Expires 09-09-2006
Laura Ann . Emmons, Publisher
Notary Public, State of Texas
e /fLi . Np. /Sa6
Published May 17, and
;May 24, 2006
NOTICE OF A JOINT PUB-
; LIC HEARING OF THE
CITY COUNCIL AND THE
; PLANNING AND ZONING
I COMMISSION OF THE
CITY, OF ,PEARLAND,
TEXAS _
OLD TOWNSITE
ORDINANCE
Notice is hereby given that
on June 5, 2006, at 6:30
p.m., the City Council and
Planning and Zoning
Commission.of the City of
Pearland, in Brazoria, Harris
and Fort Bend Counties,
Texas, 'will conduct a joint
public hearing in the Council
Chambers of City Hall,
located at 3519 Liberty
Drive, Pearland, Texas, on
the request of the City of
Pearland, for approval of -
the Old Townsite
Ordinance, generally affect-
, ing properties on the North
Side of Walnut Street, on
the South Side of Orange
'Street, on the West Side of
Galveston Street, and on
the East Side of Mykawa
Road.
At said hearing all interest-
ed parties shall have the
right and opportunity to
appear and be heard on the
subject.
Isf Theresa Grahmann
Senior Planner
- 'AFFIDAVIT OF PUBLICATION
The Pearland Reporter News
2404 South Park
Pearland, Texas 77581
State of Texas
grazoria and Harris Counties
I,. Lldyd Morrow, hereby certify that the notice hereby appended was published -
in THE REPORTER NEWS, a newspaper of general circulation in Brazoria, Harris -- -
and Galveston Counties, for / •issues, as follows: ..,
, -
4
No: i Date cr-_24/ • - %,..
20
No. • Date
No. Date 20 . .
No Date
No. Date
20
20
Subscribe and•sworn to before me this
2
(.AURA ANWEMMONS
Note, Public, State ot Texas
COmmieslon Expires 09-09-2006
day of
20
Laura Ann ons, Publisher
Notary Public, State of Texas
De40 /30,4
n nen; .11/I C n CI r
Published May 17, and
May 24, 2006
NOTICE OF A JOINT PUB-
LIC HEARING OF THE
1 CITY COUNCIL AND THE
PLANNING AND ZONING
COMMISSIO.N OF THE
j CITY OF PEARLAND,
1 TEXAS
OLD TOWNSITE
ORDINANCE
Notice is hereby given that
on June 5, 2006, at 6:30
p.m.,.the City Council and
' Planning and Zoning
Commission of the City of
a Pearland, in Brazoria, Harris
and Fort Bend Counties,
Texas, will conduct a joint
public hearing in the Council
Chambers of City ,Hall,
located at 3519 Liberty -J
Drive,, Pearland, Texas, on
1 the request of the City of
Pearland, for approval of
the : Old Townsite
Ordinance, generally affect-
ing properties on the North
Side of Walnut Street, on
the South Side of Orange
Street; on the West Side of
Galveston Street,'and on
the East Side of Mykawa
Road. ; I
'At said hearing.all interest-
° ed parties shall have the
right and opportunity to
appear and be heard on the
subject.
/s/ Theresa Grahmann
Senior Planner
,Published Sept. 28 and Oct.
5, 2005
-NOTICE OF -A JOINT
•
(PUBLIC HEARING OF THE
,CITY COUNCIL AND THE '
RLANNING AND ZONING
COMMISSION OF THE
:ITV OF PEARLAND,
TEXAS
)LD TOWN DOWNTOWN
DEVELOPMENT
DISTRICT PLAN
Notice is hereby given that
on October 17, 2005, at
6:30 p.m., the City Council
and Planning and Zoning
Commission of the City of
Pearland, In Brazoria, Harris
land Fort Bend Counties,
Texas, will conduct a joint
public, hearing in the 1.
Pearland Center Auditor- '
ium; located:'at 2319. North
Grand Boulevard, Pearland,
i exas, on the requestof the
City of Pearland for
approval of the overall
development plan for the "
Old Town Downtown
District.
At said hearing all interest-
ed parties shall have the ,;
__right and opportunity to
appear and be heard on the
subject.
/s/ Theresa Grahmann
Senior Planner
AFFIDAVIT OF PUBLICATION
•The Pearland Reporter News
2404 South Park
Pearland, Texas 77581
State of Texas
Brazoria and Harris Counties
4 '
I, Lloyd Morrow, hereby certify that the notice hereby appended was published
in THE REPORTER NEWS, a newspaper of general circulation in Brazoria, Harris
and Galveston Counties, for / issues, as follows:
No. / Date id - 5- 20 -425:-
of
No Date 20
No. Date 20
No. .Date 20
'
No. Date
Subscribe an
20 OC
:frap Oldi ie. reve. e ae,is te-te•,.."
Te!'411-
20
"Wig didi4
FO
LAUR.A ANN EMMONS
Notar, -'ublic, State of Texas
Commis iri Expires 09-09-2006
4.10111401*,..4'0,ri*.• ' a• jetfo,30.4
day of t064-
Laura nn Emmons, Publisher
Notary Public, State of Texas
Published Sept. 28 and Oct.
I 5, 2005
NOTICE OF A JOINT
PUBLIC HEARING OF THE
CITY COUNCIL AND THE
PLANNING AND ZONING
COMMISSION OF THE
I CITY OF PEARLAND,
TEXAS
OLD TOWN DOWNTOWN
DEVELOPMENT
DISTRICT PLAN .
' Notice is hereby given that
on October 17, 2005, at
6:30 p:m., the City .Council
and Planning and Zoning I
Commission of the, City of 'I
Pearland, in Brazoria, Harris
and Fort Bend Counties, I
Texas, will conduct a joint
public hearing in the
Pearland Center Auditor-
ium, located at 2319 North
Grand Boulevard, Pearland,
Texas, on the request of the
City of Pearland for
approval of the ,overall
development plan for the
Old Town Downtown
District.
At said hearing all interest-
ed parties shall have the
right and opportunity to ,
appear and be heard on the
subject.
, is/ Theresa Grahmann
Senior Planner
Li
CITY OF PEARLAND, TEXAS
OLD TOWNSITE DOWNTOWN
DEVELOPMENT DISTRICT PLAN
H3 STUDIO
OCTOBER 2005
2
r
r
r
CITY OF PEARLAND, TEXAS
Tom Reid, Mayor
Bill Eisen, City Manager
Richard F. Tetens Councilmember
Woodrow "Woody" Owens Councilmember
Charles Viktorin Councilmember
Larry R. Marcott Councilmember
Kevin Cole Councilmember
Nick Finan, Executive Director of Community Services
Lata Krishnarao, Planning Manager
Theresa Graham, Planner
OLD TOWN ADVISORY COMMITTEE
Stacy Adams
Justin Brantley
Luther Cunningham
Sheryl Greiner
Peggy Long
Mickey Mark
Carolyn McCoy
Jack McGuff III
Alma Nolen
Brenda Riggs
David Smith
Carl Talbot
PROJECT TEAM
H3 Studio, Inc.
John T. Hoal, Ph.D., AICP, Principal
Laura L. Lyon, Project Manager, Senior Designer
Mara M. Perry, AICP, Urban Designer
Bryan Taylor Robinson
Douglas K. Schuette
Jason Easter
The Goodman Corporation
Barry Goodman, President
Rick Beverlin, SeniorAssociate
Carl Sharpe, Senior Associate
Old Townsite Downtown Development District Plan
r
�J
r
r
INTRODUCTION
BACKGROUND & PURPOSE
PROJECT OBJECTIVE
PLAN ORGANIZATION
THE PLANNING PROCESS
HISTORY
ANALYSIS OF EXISTING CONDITIONS
PROJECT CONTEXT
URBAN DESIGN ANALYSIS
CONCLUSION
DEVELOPMENT STRATEGY
FRAMEWORK PLAN
OVERVIEW
DEVELOPMENT STRATEGY FRAMEWORK PLAN
DEVELOPMENT PRINCIPLES
CONCLUSION
OLD TOWNSITE DOWNTOWN
DEVELOPMENT DISTRICT PLAN
OVERVIEW
DISTRICT PLAN COMPONENTS
DISTRICTS & RECOMMENDATIONS
IMPLEMENTATION
OVERVIEW
REGULATING THE PLAN
FINANCE ACTION PLAN
ACTION PLAN & PHASING
APPENDICES
ANALYSIS OF EXISTING CONDITIONS
SUMMARY OF PUBLIC MEETINGS
SUPPORTING DOCUMENTATION
AVAILABLE AT CITY PLANNING DEPARTMENT
REGULATING CODE
OPINION OF PROBABLE COST
FINANCEACTION PLAN
Old Townsite Downtown Development District Plan
4
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7
I'
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[11
AERIAL OF EXISTING OLD TOWNSITE
PUBLIC MEETING DISCUSSION
PUBLIC MEETING
BACKGROUND & PURPOSE
The purpose of this document is to describe and illustrate
the overall vision for the Old Townsite in Pearland, Texas
and enable the City, property owners, and citizens to make
informed decisions about future developments and
enhancements. The plan was developed to address the issue
of a lack of an identity for Pearland and its downtown. The
plan capitalizes on the existing assets of the area while
providing a framework for the future development of the
downtown as well as a lack of economic and social vitality.
The plan suggests the use of a public/private partnership to
implement the plan and therefore increase the economic
viability of the area and to develop the identity for Old Town
Pearland. The changes and improvements outlined in this
document will require careful coordination so that the City
may continue the development of the Old Townsite.
THE PROJECT OBJECTIVE
The objective was to develop a consensus Old Townsite
Downtown Development District Plan that outlines design
and development strategies to increase the economic vitality
of the downtown area and results in a new image and sense
of identity for downtown Pearland.
PLAN ORGANIZATION
The plan first provides a profile of the Old Townsite that
summarizes the history and existing conditions of the area.
Thereafter the plan addresses the future development of
the area at two scales. First, the Development Strategy
Framework Plan provides the organizational concepts that
should guide the project area while taking into account the
adjacencies. The second scale is the Old Townsite
Downtown Development District Plan. All the components
of this urban design plan build upon the established
framework. Finally, an implementation strategy is detailed,
that is supported by an opinion of probable cost, finance
action plan, regulatory plan and regulating code (under
separate cover).
1
Old Townsite Downtown Development District P! a n
THE PLANNING PROCESS
l
Community participation was the key to this planning
process. Participation by the Old Townsite residents,
community leaders, business owners, elected officials, and
city staff brought many issues and ideas to the table and
helped facilitate the development of the enclosed plan.
The appointed Stakeholder Advisory Committee held five
meetings throughout the process. Three well -attended public
meetings were held within the Old Town project area at the
community college. In addition, there were three city
council workshops, over thirty stakeholder and developer
interviews, and constant review and input from the city
staff. In the course of the interviews and public meetings,
the community shared their perceptions of the opportunities
and challenges of the area and their vision for the future of
the Old Townsite which has been incorporated. The planning
process to complete this plan consisted of four phases.
The four phases produced the following products:
URBAN DESIGN ANALYSIS
Including an analysis of the existing conditions of the Old
Town to provide a baseline of information of the city's
infrastructure and needs (including: History, Topography
& Hydrology, Landscape, Building Analysis, Access &
Circulation, Parking, Infrastructure, Political and Financial
Jurisdictions, Land Use & Zoning in coordination with the
Comprehensive Plan, Current Plans & Proposals) and An
Analysis of the historical evolution and Summary Urban
Design District Analysis of the Old Town site
GOAL STATEMENT & PRINCIPLES
The Goal Statement describes the role, character, and
importance of the Old Town and downtown. A series of
development principles which provide greater guidance on
the site specific manner in which to realize the goal
DEVELOPMENT STRATEGY FRAMEWORK PLAN
Specific principle recommendations for improvements to
the Old Town that are integrated into specific proposals
OLD TOWNSITE DOWNTOWN DEVELOPMENT DISTRICT PLAN
Including an Implementation Strategy and a Finance Action
Plan.
REVIEW OF PUBLIC MEETING FEEDBACK
PUBLIC MEETING DISCUSSION
PUBLIC MEETING
Old Townsite Downtown Development District Plan
6
1980 TRAIN DEPOT LEAVES ITS SITE WEST OF THE TRACKS
1913 BROADWAY BUSINESS DISTRICT
1915 HURRICANE DEVASTATION ON BROADWAY
HISTORY
In 1892, William Zychlinski bought 2,560 prime acres of
land surrounding the Mark Belt outpost along the Gulf,
Colorado and Santa Fe rail line. Zychlinski platted out the
original town site in 1894 and named the east west streets
of Walnut, Pear, Broadway, Jasmine, Plum, and Orange.
The north -south streets were named Austin, Pearland, San
Antonio, Washington, Texas, Sacramento, Main, Houston,
Grand, Park, and Galveston. A year later, the Southern
Homestead Company took over the promotion of Pearland
to people in the farm -belt states. The area was promoted
as having fertile land bringing people from many Midwestem
states to settle in Pearland. Early on, a business district
formed at the intersection of what is now Main and
Broadway. Basic businesses such as a hardware store,
general store, lumber yard, printing office, and a hotel served
the needs of the community. A four -room wooden
schoolhouse and the railroad depot also graced this
burgeoning village.
The catastrophic hurricane of 1900, one of the worst natural
disasters in the Gulf Coastal Plain, if not North America,
destroyed nearly all of the early town of Pearland. The
population was cut by almost three quarters and only a
third of the children retumed to school after the mass exodus.
To bring people back to the area, the Allison -Richey Land
Company began promoting a new development, Suburban
Gardens, a model community west of the railroad tracks.
fifteen later, many new residents had moved in to repopulate
the area. Many changes had occurred due to blight and
weather. Farmers, unable to grow oranges, pears, or
strawberries, had to choose new, staple crops. Figs became
the area's new staple while cattle, hay, and family -owned
dairies were growing economies. A two-story high school
was completed in 1912 and roads were constructed
connecting Pearland to other nearby communities.
A second hurricane from the Gulf of Mexico blew through
Pearland in 1915. The damage to the town was as
disastrous as the 1900 hurricane. The top of the new high
school was destroyed, and homes and businesses were
scattered in little pieces across the fields and town site.
Old Townsite Downtown Development District Plan
OLD TOWNSITE ORIGINAL PLAT SEPTEMBER 1894
PEARLAND ON THE
CENTURY ATLAS MAP 1897 SEPTEMBER 1894 TOWN OF "PEAR -LAND" MAP
Old Townsite Downtown Development District Plan
SUBURBAN GARDENS HOTEL
1950S PEARLAND COMMUNITY OF WHITE FRAME HOMES
re
The migration of people out of Pearland was also just as
bad as in 1900. Both the hay and cattle industries dwindled
due to these unforeseen circumstances, and the fig industry
was the only one to grow due to a new processing plant in
Pearland.
Modernization and infrastructure began during this
rebuilding of Pearland. In 1917, telephone lines were strung,
and a public phone booth erected. By the late 1930s, with
the discovery of oil outside Pearland and the rise in rice
production, Pearland was doing well economically. Pearland
became the location for dance halls and beer joints.
Throughout the 1940s, Pearland grew slowly back to
approximately the same population as in 1900, before the
hurricane. By 1949, the city took its first steps towards
becoming a town with the development of the Brazoria
County Water Control and Improvement District Number
Three. This helped to generate the funding for a water and
sewer system. In the 1950s, the Lions Club became
responsible for a number of improvements including garbage
collection, sidewalk improvements, and streetlights. In 1960,
with triple the 1940 population, the city now had a mayor,
city council, and city marshal.
After the incorporation of the city in 1959, the City of
Pearland began a slow continual growth outward of both
land and population. The train station in the Old Town closed
and was later moved off site in 1980. In 1987, moving
from the Old Town area, City Hall relocated to Liberty Avenue
along with the train depot, currently the location of the
Chamber of Commerce offices. In general, the pattern of
high growth continues and as the Houston area grows, the
City of Pearland is becoming an increasingly desirable
location.
Old Townsita Downtown Development District Plan
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1935 PEARLAND GARAGE
A MOUNTED CONTINGENT IN THE FOUNDER'S DAY PARADE
1948 NEW BUILDING OF R. KLIESING'S CHEVROLET DEALERSHIP SUPERINTENDENT H.C. °JUD" JOHNSTON IN THE FIG PLANT
Old Townsite Downtown Development District Plan
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PEARLAND WATER TOWER
PEARLAND JUNIOR HIGH WEST
PEARLAND PUBLIC LIBRARY
PROJECT CONTEXT
Fifteen minutes from Houston, Texas, Old Town Pearland is
located just east of the physical center of the City of
Pearland and at the crossroads of SH 35/ Main Street,
running north -south and FM 518/ Broadway Street, running
east -west. The center of the Old Townsite, from the original
platting of the City in 1894, is this Broadway and Main
Street intersection. Along the northern edge of the study
area, the Old Town drainage ditch system runs east -west,
with a southern turn on Mykawa Road. On the southern
boundary, Mary's Creek, the area's largest drainage
collector runs, west -east to Old Dixie Farm Road.
Today, Main and Broadway, the two primary commercial
corridors, and the railroad tracks dissect the area into four
quadrants. The quadrants are comprised of a variety of
uses: commercial, retail, residential, and institutional (in
the form of schools and faith -based institutions). Old Town
also contains the original Grand Boulevard, which runs north
and south through both eastern quadrants. The entire
western edge of Old Town is residential neighborhoods.
The eastem edge of Old Town is bounded by an institutional
area with the educational campuses of multiple public
schools continuing with strip commercial and residential
beyond. Light industrial uses and vacant land (the old
Pearland airport) are located to the north and the southeast,
respectively.
These quadrants of Old Town, due to their separation by
non -pedestrian friendly streets and the barrier of the train
tracks, have developed individual combinations of land uses
and character. The northwest quadrant and southwest
quadrants are primarily residential and are bordered to the
east by the railroad tracks. The Broadway Street corridor
running east -west between the two quadrants, contains most
of the non-residential uses. The northeast and southeast
quadrants are more mixed -use in nature and are also
separated by the Broadway Street corridor and bounded to
the west by the railroad tracks. Main Street also runs north -
south through the two quadrants. The northeast quadrant
is the location of most of the institutional uses with some
residential.
Old T o w n s i t o Downtown Development District P! a n
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OLD TOWNSITE BASE MAP
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OLD TOWNSITE BASE MAP
CURRENT DRAINAGE AT MARY'S CREEK IN PEARLAND
SWALES IN THE OLD TOWNSITE
URBAN DESIGN ANALYSIS
OVERVIEW
Pearland's original town site is one of many nineteenth
century train depot townships engulfed by large -lot
development, infiltrated by commercial strips, and subjected
to commuter traffic derived from the 120,000+ people living
within a five -mile radius of the area. Old Town site itself
has approximately 1,100 residents, with 400+ households
and 400+ additional housing units within the less than one
square mile original plat. It measures approximately 0.65
by 0.64 of a mile and almost all of the area is within a ten
minute or a one-half mile walking distance of Broadway
and Main. The Old Town is now divided into four isolated
areas — two neighborhoods west of the railroad and two
mixed -use districts east of the railroad. Currently, there are
zoning & design codes that do not address the unique
qualities of Old Town. Thus, much of its original character
has been lost and the visual boundaries have blurred with
adjacent areas. As a result, the downtown has lost its identity,
becoming a resultant of railroad and arterial dissections.
TOPOGRAPHY & HYDROLOGY
The Old Town area is relatively flat and is located within the
3000 square mile gulf coastal plain. The overall elevation
of the city ranges from 45 to 65 feet above sea level.
Brazoria Drainage District #4 has jurisdiction within the
project area. According to FEMA, there is currently no
flood plain within the boundaries of the Old Town site,
however there is a floodplain located just south of the site.
In the Old Town site, the high points of the area follow the
rail line through the center of the site. Low points are
located in a few key areas including the southeast quadrant
of the site. There is an existing swale system in place
throughout much of the Old Town site. The area is severely
lacking in drainage facilities for detention and retention,
especially north of Orange Street, along the west of the
railroad and along Mary's Creek to the south. Many of
these areas flood in times of severe rain and there remains
standing water for some time after. Mary's Creek, a tributary
of Clear Creek and one of the City's major drainageways,
cuts through Pearland to the east. Currently, the flood plain
is over a mile wide in areas west of S.H. 35. Further
Old T e w n s i t e Downtown Development District Plan
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SCREEN CAPTURE OF CITY S FEMA MAP FROM WEBSITE
FEMA MAPS SHOWING NO FLOODPLAIN WITHIN THE BOUNDARIES OF THE OLD TOWN SITE
old T o w n s i t e Downtown Development District Plan
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TREES ON PRIVATE PROPERTY
STREET TREES
PLAYGROUND IN ZYCHLINSKI PARK
upstream in the upper end of the watershed, the flood plain
is more contained where the creek has been channelized.
The flood plain also narrows downstream from S.H. 35. A
secondary drainageway is the Old Town Ditch, running
parallel north of Orange Street and turning perpendicular at
Mykawa Road.
LANDSCAPE/OPEN SPACE
The Old Town has an abundance of existing trees on privately
owned land. The area is populated by many species of trees
with canopies extending over the streets. Existing trees on
residential lots shade many of the neighborhood streets.
However, the two most prominent thoroughfares are sorely
lacking trees and overall there is very little public landscape.
Within the project area, seven trees have been identified as
being historic. There is currently no official protection for
these trees other than mitigation requirements. Other historic
trees are located outside the project area.
On a broader scale, there is very little formal or informal open
space located within Old Town. As a whole and even with the
somewhat recent addition of Independence and Centennial
Parks — comprising 96+ acres, the City is below the standards
of park and open space according to NRPA standards of 10-
12 acres per thousand people.
In regards to national/regional standards, as well as residents'
needs, the Old Townsite is lacking in mini or pocket parks,
neighborhood parks, parkways, linear parks, and adequate
drainage facilities. Only one small park, Zychlinski Park is
located within Old Town, however, it is not owned by the City. It
is a small-scale park that is not designed for public gatherings
or events. The park has recently been upgraded and has walking
paths, a children's playground and a basketball court. The
next closest parks are Centennial Park in the southwest, and
Independence Park located to the southeast of Old Town. These
are larger scale parks, which hold community events. There
are some officially marked bike lanes along FM 518 starting at
the intersection with SH 35 but they do not continue and connect
to the parks. There is an immediate need for the development
of a city-wide open space system of trails and greenways that
connect the entire City of Pearland together.
Old Townsite Downtown Development District Plan
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DRAINAGE DIAGRAM
Oid Townsite Downtown Development District Plan
OFFICE BUILDING ON GRAND BOULEVARD
SINGLE FAMILY RESIDENTIAL
STRIP RETAIL ON BROADWAY STREET
BUILDING ANALYSIS
Building Use
The existing zoning in Pearland has led to segregated uses
within the Old Town and the city as a whole. The Old Town
has a mix of segregated uses including educational, light
industrial, and small-scale commercial and retail uses along
Main Street and Broadway Street. There is a predominance
of institutional uses including a number of religious buildings
along Grand Boulevard. Civic uses within the district include:
five churches, an Adult Reading Center, the Pearland
Neighborhood Center, and the Melvin Knapp Activities
Building. Institutional uses include: Alvin Community College,
Montessori School of Downtown, First Christian Academy,
and the United Methodist Daycare. A few institutional uses
are located to the west of the railroad tracks but the primary
location for institutional uses is along Grand Boulevard.
Residential uses are located primarily to the west of the
railroad tracks and in the northeast corner of the site. Old
Town is typically comprised of single-family residential
consisting of one-story ranch -style homes with a few
cottage -style structures. A few two-story apartment
buildings, two-family homes and some townhouses are
located in the area.
Although there is a focus of retail and commercial uses
along Main Street and Broadway Street, other small scale
retail and commercial uses are scattered throughout the
area. Fast food and small scale strip malls make up most
of the retail uses along Main and Broadway. Other
businesses are located in the southeast comer of the district.
Some businesses are located in former residential buildings.
Office uses are mixed in with the retail and commercial.
Most of the commercial and office uses tend to be in isolated
individual buildings. There are very few vacant structures
located within the area. Vacant land which is more
substantial is scattered throughout the downtown area and
ranges from informal parking areas to grass covered open
space. The majority of the vacant land is south of Broadway
and east of the rail tracks.
Old Townsite Downtown Development District Plan
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ONE AND A HALF STORY APARTMENT BUILDINGS
TWO STORY CHURCH
SINGLE STORY RESIDENTIAL
Building Height
Buildings in the Old Town area tend to be single story with
very few two or more story structures. Larger religious
institutions, a few apartment buildings and townhouses, and
a handful of single family residential are two stories or more
within the district. These structures are scattered throughout
the area and do not form a higher density area.
Building Condition
Buildings in the downtown range from excellent to poor
condition. The mix of building materials and styles varies
throughout the downtown. Along Main Street and Broadway
Street, the buildings are a larger scale commercial -style
construction. Quite a few are stand-alone structures with
parking surrounding them. Others are in a strip design
with multiple commercial uses in one structure.
Many of the homes in the residential neighborhoods have
had recent improvements with some due to flooding damage.
A number of new homes have been built in the area either
on vacant land or in place of an existing structure that was
removed. Others have made facade improvements and
small additions.
POLITICAL & FINANCIAL JURISDICTIONS
The Old Town district is located within a few key jurisdictions.
The entire area is located within Brazoria County Precinct
3 and within the Pearland Independent School District.
Currently there are no TIF or TIRZ districts that effect the
area. The Old Townsite is also not located within an
empowerment or enterprise zone. However, parts of the
Old Town boundaries have extended to include International
Free Enterprise Zones.
PROPERTY OWNERSHIP
The Old Townsite district is primarily made up of parcels of
land that are privately owned. There are very few sites that
are publicly owned and those are scattered throughout the
district.
Old Townsite Downtown Development District Plan
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MAIN STREET/ SH 35
BROADWAY STREET/ FM 518
CENTER TURN LANE ON BROADWAY STREET
BLOCKS, LOTS, STREETS & ALLEYS
Block Pattern & Lots
In 1894, the Old Townsite was originally subdivided in a five
by ten block structure with the streets oriented on a north/
south, east/west grid. The original boundaries were Orange,
Walnut, Austin, and Galveston. This block structure in Old
Town remains. The typical lot size for most of the Old Town
site is only 25 feet wide by 125 feet deep (3,125 square
feet). Larger residential -sized Tots can be found in the
northernmost portion of the northeast quadrant. The
generally small lot size has resulted in fragmented land
ownership patterns over time making it more difficult to
assemble larger tracts for singular uses. Although land
ownership patterns have deterred development of a true
central business district, they have helped to retain the
overall small scale associated with historic town sites.
Street Type
Based on the existing City comprehensive plan, there are
four different types of streets: Major Thoroughfares,
Secondary Thoroughfares, Major Collector Streets and
Minor Collector Streets. These four street types run through
or are adjacent to the study area. In addition to those
streets, there are also local neighborhood streets within the
district. Thoroughfare streets include: SH 35/ Main Street,
FM 518/ Broadway Street, Mykawa Road, and Veterans
Drive. Collector streets include: Grand Boulevard, Walnut
Street, Orange Street, and Galveston Avenue. Most of the
interior neighborhood streets have a 60 foot right-of-way,
narrow pavement widths, and open drainage ditches. Grand
Boulevard has a 120 foot right-of-way width. This five block
long street has a center esplanade that is landscaped in
the outer two blocks and used for parking in the middle
three blocks. The two major thoroughfares, Broadway/FM
518 and State Highway 35 /Main have 100 foot rights -of -
way. Texas Department of Transportation has plans to widen
Main Street north of Broadway.
Historic Alley Location
Alleys were originally platted throughout Old Town. The
original plat defined alley rights -of -way as 20 feet wide;
however, with few exceptions they have not been paved,
Old Townsite Downtown Development District Plan
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8 MAJOR THOROUGHFARE
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TREET PATTERNS
HISTORIC ALLEY LOCATION
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Old T o w n s i t e Downtown Development District Plan
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CROSSWALK ADJACENT TO BROADWAY
TRAFFIC CIRCULATION AT STREET INTERSECTIONS
BICYCLIST ON TRAIL IN CENTENNIAL PARK AT MARY'S CREEK
and several have been abandoned. Residential blocks within
the district primarily run north and south with the alleys
running down the center of the block. The blocks that end
on Broadway have a "t" shaped alley that also runs east
and west behind the businesses on Broadway. Many of
the alleys are still in existence today but have been
unimproved over the years. Several of the alleys have
been fenced in as part of rear yards or are seriously
overgrown. Very few of the alleys still serve vehicular traffic.
ACCESS, CIRCULATION & PARKING
Traffic Circulation
All streets within the study area are two-way with the
exception of a small section leading off of Broadway onto
Cherry Street at the intersection with Austin Avenue. Grand
Boulevard is separated by a median and parking but
functions as a two way street. Very few crosswalks are
located within the district. Crosswalks are located on
Houston Avenue and Grand Boulevard just to the north and
south of the intersections with Broadway. There are also
some crosswalks across Galveston Avenue from the schools
to parking lots. Two-way stop intersections are predominant
throughout the neighborhood allowing through traffic in one
direction. Four -foot wide bike lanes are located along
Broadway Street east of Main Street.
Sidewalks
There is no consistent pattern of sidewalk placement or
connectivity. Sidewalk width is primarily four feet and located
at varying distances from the edge of the street. The
northwest quadrant is the most consistent in having
sidewalks around full blocks. The southwest quadrant has
a number of north -south sidewalks but no full block
sidewalks. The area to the east of the railroad tracks has
very few sidewalks and their locations are sporadic.
Railroad
The Atchison Topeka and Santa Fe Railroad runs through
the district coming from the northwest to the southeast.
Three at -grade crossings exist at Orange Street, Broadway
Street, and Walnut Street. All other east -west street
connections have been broken by the railroad and the street
O I d T o w n s i t e Downtown Development District Plan
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Old Townsite Downtown Development District Flan
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RAILROAD TRACKS CUTTING THROUGH STREET SYSTEM
PARKING ALONG GRAND BOULEVARD
PARKING ON GRAND BOULEVARD
grid does not continue. Approximately twenty-seven trains
per day come through the area. The rail line is located on
a high point of district in what is a relatively flat topography.
There is currently no potential for grade separation at
Broadway due to the close proximity of major intersections
such at the one with SH 35. This section of the railroad line
is also the location of a switching station which runs
alongside the rail line. The FM 518 Corridor Access
Management Plan recommends better traffic signal
coordination with train signals and long term ITS installation
to provide advance warnings for motorists of approaching
trains.
Parking
Due to the existing width of the street, there is no on -street
parking within the context of the Old Town area. Most
residential units have a driveway and a garage or parking
pad. If additional parking is needed, many times people
park over the sidewalk area in the front yards. The
commercial and retail areas have off-street single -use
parking lots. A number of the parking lots located in front
of the strip commercial are pull -in parking directly off the
street. This configuration usually has more curb cuts and
driveways than a typical parking lot. Most off-street parking
is in formal paved and striped lots. There are, however, a
few informal lots, paved and unpaved, throughout the area.
Old Town s i to Downtown D ev el o p rn en t District Plan
RAILROAD
PARKING
Old T o w n s i t e Down t own Development District Plan
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INTERSECTION OF MAIN AND BROADWAY STREETS
LAND ADJACENT TO THE RAILROAD TRACKS
ORANGE STREET
CURRENT PLANS & PROPOSALS
SH 35 CORRIDOR STUDY
The state corridor study is currently proposing widening of
the existing right-of-way. The proposal includes expansion
of SH 35 to seven lanes of traffic with one of thelanes
being a centertum lane. Medians have also been proposed
instead of the center turn lane in one option of the study.
Some right-of-way acquisition will need to take place in
order to develop the proposed corridor plan and it will affect
some properties along SH 35. The City is planning on
addressing issues such as sidewalks, landscaping, and
lighting upgrades along the corridor.
SH 35 MAJOR CORRIDOR FEASIBILITY STUDY (BY-PASS)
Alignment options are currently being evaluated and one of
several alternatives would be to develop a toll road adjacent
to the railroad right-of-way.
FM 518 CORRIDOR ACCESS MANAGEMENT PLAN
The plan is proposing additional turn lanes at key
intersections along FM 518/ Broadway Street. Future
boulevard medians have been proposed along some blocks.
Consolidation of driveways and signal timing improvements
are two other key recommendations of the plan.
OTHER PLANS & PROPOSALS
The City of Pearland has developed a Thoroughfare Plan.
Veterans Drive, Magnolia Road, Orange Street, Walnut
Street, and Mykawa Road have been identified for future
road restructuring, widening and/or beautification. The City
of Pearland has recently completed a Facilities Plan which
developed four options on how to address the City's future
need for staff, departmental, and police/fire services. At
this point in time there has been no formal decision on any
of the options. The City is also beginning a parks master
planning process. Other initiatives include: Alvin Community
College has received a $1 million remodeling grant for their
campus on Grand Boulevard; the Pearland Post Office,
which is located just outside the southeast corner of the
district, is adding a location in the west end of the City; and
lastly, in coordination with this plan, a Unified Development
Code has been developed for the entire city.
Old Townsite Downtown Development District P ert
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Old Townsite Downtown Development District Plan
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PEOPLE IN CENTENNIAL PARK
KIDS PLAYING ON A NEIGHBORHOOD STREET
FAMILY IN CENTENNIAL PARK
COMPREHENSIVE PLAN
The 1999 Comprehensive Plan and the 2004 Comprehensive
Plan Update concluded that the Old Town site needed to be
addressed in a proactive and unique manner. Some of the
key principles and recommendations were:
• Reinvent the Old Town as a modem [town center]
with a compatible mix of residential and non
residential uses.
• Utilize the present street & alley grid as a
framework.
■ Develop a corridor of large shade trees along
Broadway and Main within the limits of the district.
• Devise zoning standards that are both more
flexible and more sensitive to design issues than
conventional zoning.
• Identify, preserve and protect historical buildings,
which reflect Pearland's heritage.
• Recognize and enhance the individual character
of each of the four quadrants that comprise
the area.
• Each neighborhood should contain a central
focus area such as a square or park that is of
appropriate size and that is centrally located
within the neighborhood.
• Neighborhoods along {water} should be
encouraged to provide parks, walking trails and
areas along the waterfront accessible to the
public. Lakes should be designed such that they
are visible from streets and enhance the
character of the entire development.
• The district should include a well -planned and
integrated mix of residential, business and public/
semi-public uses.
■ Create a unique, inner-city community that
contrasts with and provides an altemative to
standard land development patterns seen
elsewhere throughout the City.
• The City should develop a master street tree
planting plan.
Old T e ran si to C can town Development District P l a n
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LIGHT:RESIDENTIAL
Q MEDIUM RESIDENTIAL.
HIGH RESIDENTIAL
El GENERAL BUSINESS
COMMERICAL/OFFICE/RETAIL
PARKS & RECREATION
VILLAGE DISTRICT
■ PUBLIC/SEMI PUBLIC
LIGHT INDUSTRIAL
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2004 FUTURE LAND USE PLAN
2004 FUTURE LAND USE PLAN - CITY OF PEARLAND
Old Townsite Downtown Development District Plan
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OPEN SPACE DEVELOPMENT IS PART OF THE COMPREHENSIVE PLAN
OPEN SPACE CAN FACILITATE CITY DRAINAGE ISSUES
PEOPLE ENJOYING CENTENNIAL PARK
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• Acquire public open space along the west side of
the railroad to develop a heavily treed landscape
buffer. A visual buffer from the railroad would also
encourage development of currently vacant lots.
• Incorporate smaller sized gathering places within
private developments.
• Creating meaningful open spaces is important to
the overall design of local neighborhoods.
Future roads should be planned to enhance the
image of the City.
Also, the multiple -family dwelling units would have
to be provided as part of a mixed use
development, wherein retail and/or office uses
would be located at least on the ground level with
apartment, loft -type residences located on the
floor(s) above.
• Public spaces such as a park or formalized
outdoor space should be integrated into any
TND development.
CONCLUSION
Although their downtown does not exist as one thinks of a
traditional downtown, the residents and citizens in Pearland
still relate to the Old Town site (Diagram 1) as their City's
Center, their downtown. Over the years, citizens have
worked towards building off the existing assets to develop
businesses and homesteads in the area. While there have
been some notable successes resulting from this work,
downtown still faces a variety of challenges including the
railroad (Diagram 2). Through the analysis of existing
conditions and public meetings, the opportunities from which
to build upon have been identified, as well as the issues
and challenges for the area. These were listed in great
detail in the Summary of Public Meetings in the Appendix.
As the region grows, Pearland's new outlying residential/
commercial areas to the east, and especially to the west,
draw residents and users to the outer ends of the city leaving
Old Town bisected, vacuous with a lack of identity and no
contemporary appeal (Diagram 3). Therefore, it is perceived
as a declining area. Downtown must be more proactive in
Old Tewnsite Downtown Development District Plan
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DIAGRAM 1
DIAGRAM 4
DIAGRAM 7
DIAGRAM 2
DIAGRAM 5
DIAGRAM 8
DIAGRAM 3
DIAGRAM 6
DIAGRAM 9
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Old T o w n s i t e Downtown Development District Plan
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PRINCIPLE 1:
MOVE THE RAIL SWITCHING STATION FROM THE
CENTER OF OLD TOWN AND PROVIDE SAFE
PEDESTRIAN AND VEHICULAR RAIL CROSSING
AT ORANGE, BROADWAY AND WALNUT
STREETS.
Historically, the railroad has been the reason for the
establishment of the Old Townsite. The old train depot was
the center of activity as the City of Pearland came into
being. However, today the railroad and the switching station
bisects the Old Town into distinct east and west halves which
are difficult to connect. In addition, the impact of the traffic
and significant sound pollution suggest that the switching
station needs to be relocated. The new location of the
switching station should be determined after further study.
Currently, there are three streets which cross the railroad
tracks. These at -grade crossings need to become
pedestrian and vehicular friendly for safe movement from
one side of the district to the other.
PRINCIPLE 1
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Old Townsite Downtown Development District Plan
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PRINCIPLE 2
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PRINCIPLE 2:
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DEVELOP WELL -FUNCTIONING WALKABLE TREE -
LINED STREETS THROUGHOUT THE OLD TOWN. IN
PARTICULAR, RENOVATE MAIN STREETAS A GREAT
COMMERCIAL AVENUE; BROADWAY AND WALNUT
STREETS AS A ONE-WAY COUPLET SYSTEM WITH
MIXED USE; AND IMPROVEALL OTHER STREETS TO
TRADITIONAL NEIGHBORHOOD STREET AND
PARKING DESIGN STANDARDS.
MAIN STREET
The design of Main Street should fully support the potential
urban character and activities of the area. It needs to
support relatively high traffic volumes to the Town Center
and through the city. The design should accommodate
multimodal uses and appropriate built infrastructure to
support a urban retail corridor. Buildings should have zero -
lot line frontages and on -street parking with no intermediate
block curb cuts. For a successful retail corridor, the target
speed for the street should be less than thirty miles per
hour. Main Street should have a median to the north of the
Old Town Ditch and to the south of Walnut Street, but not
between. Additionally, through the Old Townsite, there should
preferably be only two travel lanes in both directions with
on -street parking except at key times when traffic is at its
maximum.
THE BROADWAY/WALNUT COUPLET
Currently, the parallel streets of Broadway/518 and Walnut
run east -west through the heart of the Old Town site. The
traffic system may be simplified, and expanded capacity,
and improved efficiency by redefining Broadway/518 and
Walnut as a couplet system. This will result in narrower
and more pedestrian friendly one-way east -west streets
that facilitate a mix of uses. Mixed use buildings should
have zero -lot line frontages and on -street parking along the
couplet corridor while the residential areas are set back to
match the existing.
Old Toi.kosite Downtown Development District Plan
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DIAGRAM 1
DIAGRAM 4
DIAGRAM 7
DIAGRAM 2
DIAGRAM 5
DIAGRAM 8
DIAGRAM 3
DIAGRAM 6
DIAGRAM 9
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SANTA FE TRAIN AT THE PEARLAND DEPOT
PEARLAND CITY HALL
DOWNTOWN FESTIVALS AND EVENTS
strengthening its institutions, visual and specialty market
appeal and it must broaden the target users that it addresses
to do so. At the same time, it must also nurture new uses in
existing buildings and update the public infrastructure for
use and aesthetics. The existing development, permitting,
and regulating process needs to be organized to assure a
straight forward process for new or the renovation of existing
buildings (Diagram 5).
Old Town, though surrounded by residential neighborhoods,
does not have a significant residential population. Having
a significant number of people living, working, and enjoying
a downtown area will help improve the overall business
environment and vitality. Downtown residents help provide
an atmosphere of activity and occupation that will help to
overcome perceptions of crime and safety. The lack of a
safe, comfortable pedestrian environment for walking within
the downtown or connecting to adjacent neighborhoods can
have a negative effect on bringing people back to the area
Diagram 4).
Services such as grocery stores, drug stores, banks,
hairdressers, bakeries, health clubs, doctors offices,
restaurants, specialty retail and entertainment venues also
need to exist for those choosing to live in or near the
downtown. These provide the impetus for residents to begin
constructing their social community. They will continue to
utilize their lifestyle centers for not only their everyday
necessities, but also interactions with others and their
personal choices of goods and services.
There is a large amount of undeveloped land, however the
property holders are many and mostly private citizens, and
the parcels tend not to be adjacent. The incentive for the
development is "market exclusivity" and an "anchor
development of scale" (Diagram 9) to support and assist
the incremental change. The market niche that the Old Town
could adapt to is a primarily residential town center
supported by a civic/government anchor and adjacent
Traditional Neighborhood Developments.
Old Townsite Downtown Development District Pan
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DIAGRAM 10: OPPORTUNITIES AND CHALLENGES
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OVERVIEW
The Development Strategy Framework Plan looks to create
opportunities and establish a compelling vision to foster
confidence and provide broad direction for mutually
supportive and integrated public, private, and community
projects in order to create a distinctive, viable Downtown
Pearland.
DEVELOPMENT STRATEGY
FRAMEWORK PLAN
The Development Strategy Framework Plan looks to organize
future growth for optimal impact on the surrounding area.
The overall framework for Old Town Pearland establishes
the matrices by which to enhance, develop, integrate and
grow the necessary systems to ensure a vital community.
Fundamental to any successful urban environment is its
organization into links and nodes. A node is a place, building
or combination thereof that is seen as a desirable place to
go for a particular purpose. A Zink is a route, typically a
street that makes a direct and effective connection between
two or more destinations. While all elements of an urban
area are important in their own right, certain streets are
simply more important than others, as are certain places or
destinations.
The framework seeks to create a healthy community by
balancing economic, community and environmental
imperatives. Old Town Pearland will now be uniquely placed
at the crossroads of a greenway system. Once a vital
corridor for rails, this system when revitalized and given
access, it can become the recreation and life -enhancing
spine for Old Town, and the City. An easily accessible
circulation framework is imperative for people and vehicles.
Health and safety must be integrated within a broad
movement network to include walking, biking, transit and
driving. The movement network must include the built system
as it connects to the open space and trail systems. The
network must connect not only on a community level, but
also to a citywide and regional system. In this case, the
regional system would be the Mary's Creek, park and trail
system, but it will also connect through the Brazoria County
system as well.
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DEVELOPMENT
STRATEGY FRAMEWORK PLAN
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Old T o w n s i t e Downtown Development District Plan
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DEVELOPMENT FRAMEWORK
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The Development Strategy Framework Plan is comprised
of six district -scale principles and one city-wide principle.
PRINCIPLE 1:
MOVE THE RAIL SWITCHING STATION FROM THE CENTER OF
OLD TOWN AND PROVIDE SAFE PEDESTRIAN AND VEHICULAR
RAIL CROSSING AT ORANGE, BROADWAY AND WALNUT
STREETS.
PRINCIPLE 2:
DEVELOP WELL -FUNCTIONING WALKABLE TREE -LINED
STREETS THROUGHOUT THE OLD TOWN. IN PARTICULAR,
RENOVATE MAIN STREET AS A GREAT COMMERCIAL AVENUE;
BROADWAY AND WALNUT STREETS AS A ONE-WAY COUPLET
SYSTEM WITH MIXED USE; AND IMPROVE ALL OTHER STREETS
TO TRADITIONAL NEIGHBORHOOD STREET AND PARKING
DESIGN STANDARDS.
PRINCIPLE 3:
FOCUSED UPON GRAND BOULEVARD DEVELOP A NEW TOWN
CENTER WITH AN INTEGRATED MIX OF USES INCLUDING RETAIL,
COMMERC/ALAND RESIDENTIAL USES, COMMUNITY ACTIVITY
CENTERS, ENTERTAINMENT OPPORTUNITIES, PUBLIC AND
INSTITUTIONAL BUILDINGS.
PRINCIPLE 4:
INCLUDEA CIVICIGOVERNMENT CENTER AND PUBLIC PLAZA IN
THE NEW TOWN CENTER AS AN ANCHOR, GATHERING PLACE
AND CENTER OF THE COMMUNITY AT THE SOUTHERN TERMINUS
OF GRAND BOULEVARD.
PRINCIPLE 5:
PROVIDE OLD TOWN WITH A UNIQUE COMBINATION OF
INTERCONNECTED NEIGHBORHOOD AND DISTRICT PARKS,
TREE -LINED SIDEWALKS, TRAILS, BIKEPATHSAND OTHER OPEN
SPACE AND RECREATIONAL AMENITIES WHILE PROVIDING
IMPROVED DRAINAGE, DETENTION AND RETENTION FOR THE
AREA.
PRINCIPLE 6:
INTEGRATE EXISTING ADJACENT RESIDENTIAL DEVELOPMENTS
INTO THE NEW TOWN CENTER AND PROPOSED PARK SYSTEM.
PRINCIPLE 7:
CONNECT AND INTEGRATE OLD TOWN INTO A CITYWIDE
CORRIDOR PLAN BY DEVELOPING A MASTER PLAN FOR MAIN
STREET FROM OLD TOWN SITE TO THE BELTWAY AND FOR THE
ADJACENT COMMERCIAL AREAS ALONG BROADWAY/518
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PRINCIPLE 1:
MOVE THE RAIL SWITCHING STATION FROM THE
CENTER OF OLD TOWN AND PROVIDE SAFE
PEDESTRIAN AND VEHICULAR RAIL CROSSING
AT ORANGE, BROADWAY AND WALNUT
STREETS.
Historically, the railroad has been the reason for the
establishment of the Old Townsite. The old train depot was
the center of activity as the City of Pearland came into
being. However, today the railroad and the switching station
bisects the Old Town into distinct east and west halves which
are difficult to connect. In addition, the impact of the traffic
and significant sound pollution suggest that the switching
station needs to be relocated. The new location of the
switching station should be determined after further study.
Currently, there are three streets which cross the railroad
tracks. These at -grade crossings need to become
pedestrian and vehicular friendly for safe movement from
one side of the district to the other.
PRINCIPLE 1
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PRINCIPLE 2
PRINCIPLE 2:
DEVELOP WELL -FUNCTIONING WALKABLE TREE -
LINED STREETS THROUGHOUT THE OLD TOWN. IN
PARTICULAR, RENOVATE MAIN STREETASA GREAT
COMMERCIAL AVENUE; BROADWAY AND WALNUT
STREETS AS A ONE-WAY COUPLET SYSTEM WITH
MIXED USE; AND IMPROVEALL OTHER STREETS TO
TRADITIONAL NEIGHBORHOOD STREET AND
PARKING DESIGN STANDARDS.
MAIN STREET
The design of Main Street should fully support the potential
urban character and activities of the area. It needs to
support relatively high traffic volumes to the Town Center
and through the city. The design should accommodate
multimodal uses and appropriate built infrastructure to
support a urban retail corridor. Buildings should have zero -
lot line frontages and on -street parking with no intermediate
block curb cuts. For a successful retail corridor, the target
speed for the street should be less than thirty miles per
hour. Main Street should have a median to the north of the
Old Town Ditch and to the south of Walnut Street, but not
between. Additionally, through the Old Townsite, there should
preferably be only two travel lanes in both directions with
on -street parking except at key times when traffic is at its
maximum.
THE BROADWAY/WALNUT COUPLET
Currently, the parallel streets of Broadway/518 and Walnut
run east -west through the heart of the Old Town site. The
traffic system may be simplified, and expanded capacity,
and improved efficiency by redefining Broadway/518 and
Walnut as a couplet system. This will result in narrower
and more pedestrian friendly one-way east -west streets
that facilitate a mix of uses. Mixed use buildings should
have zero -lot line frontages and on -street parking along the
couplet corridor while the residential areas are set back to
match the existing.
Old Townsite Downtown Development District Plan
NEIGHBORHOOD STREETS
A traditional street grid offers an efficient way to address
key issues of traffic management and access, while
supporting neighborhoods that are pedestrian -friendly and
walkable. In the Old Town site, there remains the original
street grid from when the town was originally platted in
1894, although most of the alleys are no longer in full use.
The strength of the existing street/ alley grid is a significant
feature in the area and an important asset for connectivity,
access, and identity; and therefore should be retained.
The proposed cross section would provide two lanes of travel
and on street parking on both sides. The proposed cross
section not only provides for underground utility corridors
and drainage, but quality street amenities such as shade
trees, sidewalks, and pedestrian crossings. The new
neighborhood streets are designed to improve accessibility
and circulation in the neighborhoods while providing access
to adjacent residential areas.
TYPICAL MAIN STREET CHARACTER IMAGE
TYPICAL MIXED USE AVENUE CHARACTER IMAGE
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Old Townsite Downtown Development District Plan
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PRINCIPLE 3
TOWN CENTER CHARACTER IMAGE
PRINCIPLE 3:
FOCUSED UPON GRAND BOULEVARD DEVELOP A
NEW TOWN CENTER WITH AN INTEGRATED MIX OF
USES INCLUDING RETAIL, COMMERCIAL AND
RESIDENTIAL USES, COMMUNITY ACTIVITY
CENTERS, ENTERTAINMENT OPPORTUNITIES,
PUBLIC AND INSTITUTIONAL BUILDINGS.
Given the community's desire to create a vital downtown
area and to address the issue of identity, there is a need to
complete a project of scale that will become an anchor for
the revitalization of this area, hence a new town center.
Grand Boulevard, as the community's perceived "heart and
spine", is a natural focus for the Old Town community around
which a new town center should be developed. The new
town center should be located to maximize the potential of
undeveloped land; the city/regional connectivity; and traffic
volumes associated with Broadway and Main Street.
The mix of uses should support a user's daily string of
events from morning through the evening while providing a
high quality level of public amenities including: public
parking, public gathering space, green space, walking
environment, community center, educational programs,
medical support facilities, shared parking and business
services, etc. The active sidewalks and high -quality public
spaces will attract and retain customers, as well as the
current users from the institutions along Grand Boulevard.
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PRINCIPLE 4:
INCLUDE A CIVICIGOVERNMENT CENTER AND
PUBLIC PLAZA IN THE NEW TOWN CENTER AS AN
ANCHOR, GATHERING PLACE AND CENTER OF THE
COMMUNITY AT THE SOUTHERN TERMINUS OF
GRAND BOULEVARD.
Successful town centers have an anchor that assists the
retail component: a library, government center, local
museum, major recreation center, entertainment complex
and/or specialty supermarket. The anchor needs to generate
or attract day and night pedestrian traffic in order to activate
and enliven the streetscape and economic environs.
Establishing the Old Townsite's connection to the Town
Center through the public space of Grand is imperative.
The proposed boulevard design begins to change character
as it shifts from landscape medians to paving designed for
special events and festivals. To reinforce this transformation,
the revitalizing new anchor should be placed as the terminus
of the southern tip of Grand Boulevard, ending in a large
public space/plaza.
PRINCIPLE 4
TYPICAL ANCHOR'AND CIVIC PLAZA CHARACTER IMAGE
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PRINCIPLE 5
NEW PARK WITH DETENTION &
RETENTION POND
PARK & GREENWAYALONG
EXISTING RAIL.CO,RRIDOR z;
NEW PARKWITH DETENTI•ON &
RETENTION POND;:
THE OLDTOWN DITCM
NEW PARK WITH DETENTION &
RETENTION POND & GREENW A
ALONG EXISTING"RAIL CORRIDO
INFORMAL PARK/GREENSPACE.
ADJACENT TO BROADWAY& Ti
ACADEMIC CAMPUSES
NEW PARKWITH DETENTION''&
RETENTION PONIJ & GREENWA
NEWTOWNCENTERPARK„
NARY S CREEK
CENTENNIAL PARK
& EXPANSION AREA +
NEWyTOYUN CENTER PARK WITF
DETENTION/RETENTION PONDS`
PARK & DETENTION AREA.';
ALONG BROADWA'Y
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PRINCIPLE 5:
PROVIDE OLD TOWN WITHA UNIQUE COMBINATION
OF INTERCONNECTED NEIGHBORHOOD AND
DISTRICT PARKS, TREE -LINED SIDEWALKS, TRAILS,
BIKE PATHS AND OTHER OPEN SPACE AND
RECREATIONAL AMENITIES WHILE PROVIDING
IMPROVED DRAINAGE, DETENTIONAND RETENTION
FOR THE AREA.
The Old Town contains only one existing park. This park,
Zychlinski Park, has recently been renovated and upgraded
to contain children's playground equipment, a walking path
and a basketball court. One on -street bike path is located
on Broadway Street but it does not connect to the park.
Thus Old Town is substantially short of usable and convenient
park space. Recreational amenities and open space are
key in the development of the district as a whole. A series
of parks should be developed to serve the needs of the
residents. These parks should connect to one another, to
an overall city-wide parks system through bike paths, trails
and tree -lined sidewalks; and should serve as necessary
drainage infrastructure for the Old Town. The amenities in
the proposed park and open space should cater to the needs
of the residents that live nearby.
The plan for open space was developed to address issues
of drainage, detention/retention as well as to connect to
Mary's Creek, the Old Town Ditch, Centennial Park, and
future greenways. Multiple options were developed to resolve
these issues and provide a system of open space for the
Old Townsite as well as the City as a whole. These options
are shown on the diagram as open space opportunities
conceptually and shall be used as a planning tool only.
More detailed studies are needed for exact placement in
the future.
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PRINCIPLE 6:
INTEGRATE EXISTING ADJACENT RESIDENTIAL
DEVELOPMENTS INTO THE NEW TOWN CENTERAND
PROPOSED PARK SYSTEM.
There are existing residential developments surrounding Old
Town and the location of the new Town Center. All of these
developments need to be interconnected in order to form a
more cohesive viable downtown district with a residential
base supporting the entertainment, commercial, retail, and
business uses. For example by extending the existing
neighborhood street from the east, Church Street, Windsor
Road, and Westminister Drive, the Town Center ties into
the existing framework of the city as well as allowing access
to services and ease of circulation through the district. The
original Old Townsite becomes braided into the new town
center through the redesign of Grand as a special events
space and boulevard terminating into a large civic plaza.
Additionally, the park system in turn, becomes connected
to a broader network through users and additional on -road
linkages.
In order to enhance the economic development potential of
the new town center, ensure the necessary social, economic
and physical connections of existing and future
developments to the Old Town; the three tracts of land south
of Mary's Creek should be rezoned as traditional
neighborhood developments. Traditional neighborhood
developments are compact and are also meant to be
"pedestrian friendly." and include a mix of housing styles,
types, and sizes to accommodate households of all ages,
sizes, and incomes. Compact development patterns,
promote a more efficient use of land and lower the costs of
providing public infrastructure.
PRINCIPLE 6
TRADITIONAL NEIGHBORHOOD STREET CHARACTER IMAGE
TRADITIONAL NEIGHBORHOOD DEVELOPMENT CHARACTER IMAGE
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Old Townsite Downtown Development District Plan
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PRINCIPLE 7
PRINCIPLE 7:
CONNECT AND INTEGRATE OLD TOWN INTO A
CITYWIDE CORRIDOR PLAN BY DEVELOPING A
MASTER PLAN FOR MAIN STREET FROM OLD TOWN
SITE TO THE BELTWAY AND FOR THE ADJACENT
COMMERCIAL AREAS ALONG BROADWAYI518
Placing the Old Town within a focused regional -scale
context, including transportation corridors, will maximize the
potential for success of the project. Adjacent to and within
the project area, most of the current corridors have been
over zoned for commercial. The Urban Land Institute
recognizes that commercial zoning into strip corridors with
no end points has become an outmoded and economically
unsupportable practice. The Urban Land Institute also
maintains that suburban strip commercial areas will remain
economically competitive if, and only if, the street and
adjacent land uses are considered as a unit. This means
the street design supports the adjacent development type;
and, thus, the design creates a sense of place and identity.
Therefore, is critical for the success of the Old Townsite to
plan a series of commercial "pulse nodes" along Main and
Broadway such as the New Town Center with the beltway
and Broadway/518 as the main entry point for visitors. These
pulse nodes should be complementary in nature to the New
Town Center.
Old T ot n s i t e Downtown Developme n t District Plan
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CONCLUSION
These principles put forth in the Development Strategy
Framework Plan provide functional and aesthetic benefits
to the Old Town Pearland to be developed further detail in
the Old Town Downtown Development District Plan. The
benefits emerging through the framework establishes public
infrastructure; encourages private investment in retail,
commercial, and residential uses; increases densities; and
enhances the pedestrian environment. To that end, the
framework plan includes a series of public improvement
recommendations for neighborhoods, parkland and drainage
detention/retention, streets, and pedestrian "streetscape
improvements, " which include sidewalks, landscaping,
irrigation, lighting, and street furniture. This type of unique
site development in Pearland, combined with an aggressive
marketing plan to the private sector, would attract infill
development of vacant properties for retail, office, and
residential uses. Due to the lack of vacant properties within
the Old Townsite, the New Town Center should reuse
adjacent vacant parcels, such as the Old Pearland Airport,
to build the mixed -use specialty destination center at the
intersection of the main thoroughfares of the area. The city
has a need and desire for development such as this, not
only to provide immediate amenities to the residents of Old
Town and surrounding citizens, but also to establish a high
quality dense residential opportunities for the region, such
as townhouses and condominiums. To this effort, create a
centralized location for a civic/governmental anchor and
the new civic plaza at the southern end of the corridor and
create a major park/drainage area at the northern end of
the Grand Boulevard corridor. Public open spaces
throughout Old Town, and especially in the New Town Center,
should be designed to be inhabited, not solely viewed, as
well as to give life and urban character to the neighborhood.
Existing civic institutions such as the community college
and library, existing churches and religious institutions, and
the future senior center will also help create a central
community focus within the corridor. In the future, scheduling
of major community events, parades, and festivals along
the corridor will emphasize a sense of place that has been
created for Pearland and will serve as an additional
marketing/branding identity mechanism for the New Town
Center. Additionally, a creation of a transit -pedestrian
corridor within the Old Town Site would provide a mechanism
by which users could fully experience the capital
improvements such as streetscape amenities.
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GATHERING SPACE CHARACTER IMAGE
OPEN SPACE CHARACTER IMAGE
OVERVIEW
The Old Town must return as the city center with an even
more vigorous economy and diversity of uses. It should be
the center for live, work, team and play. Comprised of four
districts on which to build it's future upon the emotive
strengths of the past, the Old Town will emerge as an vital
hub for Pearland. With the corridors and the proposed town
center, the business sector should gain a key position in
professional services and establish itself as the place to be
for new innovative start-ups. Old Town should build on it's
past role as the center of civic progress.
Current conditions within the Old Town include buildings of
widely varying type, size, mass and relationship to the street.
The overall effect is haphazard and disorganized, but it
can change over time as development and redevelopment
occur. The intention is to create conditions within which
these anticipated changes can occur, as warranted, and,
at the same time, create harmony among buildings in the
Old Town site.
The Old Town Downtown Development District Plan is an
illustration of the Tong -term vision of the Old Town that
incorporates and integrates all the ideas and principles
generated through the community planning process.
Four districts have been identified in the plan: the Historic
Neighborhood District, the Existing Neighborhood District,
the Arts, Culture, and Education District, and the New Town
Center. These districts will form a strengthened foundation
in and around the downtown and will help re-establish this
layer in the urban fabric and support vitality in the downtown.
At the same time physical initiatives are ongoing, the social
aspects of community must be addressed by developing a
"sense of community" for Old Town neighborhoods and
districts and by utilizing key buildings, streets, public spaces,
parks and recreational amenities. The edges of the
commercial districts provide a mixed -use buffer to the
neighborhoods. While these business and retail corridors
become redeveloped, revitalized, and leveraged from private
and public investment, the adjacent neighborhoods will once
again begin to be visually and physically reconnected
through greening and streetscape improvements. Parking
Old Townsite Downtown Development District P!an
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TYPICAL DOWNTOWN CHARACTER IMAGE
TYPICAL DOWNTOWN CHARACTER IMAGE
TYPICAL DOWNTOWN CHARACTER IMAGE
will become integrated within a pedestrian system versus
dominant. The Plan will be codified and integrated into
Pearland's zoning code using a form -based code consisting
of a regulatory plan correlated to urban and architectural
codes, and street standards. The form -based codes regulate
the type and placement of buildings, the public realm, and
streets and parking, factors that influence the character of
the town.
The Old Town Downtown Development District Plan is based
upon the development strategy framework plan consisting
of organizational concepts that should guide development
in the area. All the components of the plan build upon this
framework of Districts, Neighborhoods, Transportation and
Open Space. Districts and Neighborhoods are terms used
to describe a geographic area in a city by its primary land
use types while having a strong locational or historical
identity. Transportation encompasses not just vehicular
transportation but also all forms of public transportation.
Open Space refers to all types of parks, plazas, boulevards
and informal spaces connected by pedestrian and bicycle
connections through trails and greenways.
the plepisbased upon the need to pt ovtde incentive
o the market to buildthe type of development tha
orresponds to the community's aspirations
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OLD TOWN DOWNTOWN DEVELOPMENT DISTRICT PLAN
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NEIGHBORHOOD STREET CHARACTER
IMAGE
OPEN SPACE AND PARKS CHARACTER IMAGE
DOWNTOWN STREETSCAPE CHARACTER IMAGE
DISTRICTS & NEIGHBORHOODS
Overlaid on the framework are the four districts each with
their own identity and mix of amenities: two distinct traditional
neighborhoods; one civic, arts and educational district
centered upon the Community College; and one mixed -use
walkable traditional town -center with new govemmental and
civic buildings. Until a name is selected to demonstrate the
unique qualities of each district, they following names will
be referenced as: Historic Neighborhood District, Existing
Neighborhood District, Arts, Culture, & Education District,
and New Town Center. The districts need to further be
defined with traditional streetscapes, improvements to
existing utilities, and an architectural code for the area.
Within the four districts, all the neighborhoods should
maintain the good housing stock and redevelop the buildings
in poor condition or empty Tots. Downtown must regain its
walkable qualities for livability and future sustainability of
the quality of life. Select adjacent properties within the north-
east quadrant of the town center should become multi -use
as live/work, residential on second and third floors to provide
density and diversity of use. The schools throughout the
project area should be viewed as strong community assets
and the necessary aforementioned anchors. They provide
the social and high-level of education necessary to attract
families to Old Town. As nodes within the system their
proximity to the parks and rail corridors, Main and Broadway,
and the proposed town center, provide a walkable and
complimentary relationship integral to the plan. Through
connectivity and linking the residents from these areas to
the central businesses and schools, the new town center
will become the primary core in which residents can
maintain a high-level of use and livability within their own
community. Visitors and economic sustainability will be
drawn and thrive in such an area.
AMENITIES, SIGNAGE & PUBLIC ART
Amenities on the street play a critical role in creating an
inviting pedestrian experience in a retail district. These
amenities can include seating, bicycle racks, trash
receptacles, signage and newspaper racks. Seating
01U Townsite Downtown Development District Plan
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HISTORIC NEIGHBORHOOD DISTRICT
EXISTING NEIGHBORHOOD DISTRICT
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ARTS, CULTURE AND EDUCATION DISTRICT
NEW TOWN CENTER DISTRICT
Old T o w n s i t e Downtown Development District Plan
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INTERPRETIVE SIGNAGE ON STREETSCAPE
PUBLIC ART IN THE STREETSCAPE
ON STREET BIKE LANES
expands opportunities for people to use the street, especially
in commercial streetscapes. Seating can be in many forms
from benches to pieces of public art. Tree grates are an
attractive way to protect trees planted in a paved area.
Bicycle racks should be provided within the streetscape to
encourage bicycle use. Trash receptacles should be easily
accessible for pedestrians and trash collection. They must
be carefully placed to be unobtrusive yet effective.
Newspaper racks and enclosures should serve the public
without compromising pedestrian circulation and the
appearance of the street. Amenities such as benches,
trash receptacles and newspaper racks should be clustered
together whenever possible with one grouping per block at
the expanded corner of the sidewalk.
A clear, coordinated and exciting wayfinding and signage
system for pedestrians in Old Town is essential for creating
a pedestrian -friendly, distinctive environment. Signs can
include maps that identify destinations, public parking
locations, or transit. The overall look of the signage should
help direct people while also providing a district identity.
Public art can provide a community identity to the area.
Expressing this identity celebrates what is unique about the
community, transforming the ordinary, honoring and valuing
the past as well as expressing the direction of the
community's future. Public art should become a critical
part of buildings and the districts. Art can be incorporated
into all aspects of the streetscape in the form of awnings,
signage, illumination, sculpture, landscape and storefronts.
TRANSPORTATION
The transportation framework connects Old Town districts
to one another and the rest of the City through a system of
streets and gateways incorporated into the existing grid
system, with Broadway and Walnut become a couplet
system. The street types provide various modes of mobility
between districts, around the City and beyond into the
region. Collector streets provide a mobility function by
connecting to arterial streets while also providing access
points to development. Local streets provide access to
development fronting onto the streets. This framework
recognizes that many of the street types will diversify over
time with the redevelopment/development of Old Town.
Old T o w n s i t o Downtown Development District P a n
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EXISTING MAIN STREET BELTWAY TO OLD TOWN DITCH SECTION
121T RIGHTOF WAY';
PROPOSED MAIN STREET BELTWAY TO OLD TOWN DITCH SECTION
EXISTING MAIN STREET NORTH OF MARY'S CREEK TO WESTMINSTER SECTION
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PROPOSED MAIN STREET NORTH OF MARY'S CREEK TO WESTMINSTER SECTION
Old T o w n s i t e Downtown Development District Plan
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TYPICAL MAIN STREET CHARACTER IMAGE
TYPICAL MAIN STREET CHARACTER IMAGE
TYPICAL DOWNTOWN STREET CHARACTER IMAGE
STREETS
Streets in an urban environment allow for movement,
communication and creation of local identity. Streets provide
for a variety of types of movement — pedestrian, bicycle,
vehicular and transit. Streets are often characterized by
uses that abut them, the size of the street, the size of the
surrounding buildings, and the design of the individual street
environment itself. A good block size for maximizing
pedestrian comfort and utility is approximately 250 feet by
350 feet. At 270 feet by 600 feet, Old Town's blocks are
larger than optional, but are still a good size for walking.
The strength of the existing street grid is a significant feature
in the area and an important asset to build upon. A traditional
street grid offers an efficient way to address key issues of
traffic management and access, while supporting
neighborhoods that are pedestrian -friendly and walkable.
Streets should be designed for multiple functions and uses
with visual interest and diversity. Design recommendations
for streetscape improvements and private development
should be flexible to allow expressions of individual designs,
within the context of the broader plans for the district and
respond to special opportunities in building projects or public
spaces. The elements in the streetscape that define and
separate uses should contribute to the sense of structure
and identity in the town center. The streets within the area
should be viewed as urban public rooms defined by building
edges, and not solely as utilitarian corridors. Streetscape
improvements in the public right-of-way should be planned
and executed with care taken to maintain a simple and
consistent vocabulary of material and design in landscaping,
paving, furnishings, and all other fixtures and graphics.
These should be unique to the town center.
Old T e w n s i t e Downtown Development D i s tric t P! a n
EXISTING PEARLAND'STREET PERSPECTIVE
PROPOSED PEARLAND STREET PERSPECTIVE
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Old T o w n s i t e Downtown Development District Plan
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PARALLEL ON -STREET PARKING
OFF STREET PARKING LOT
PARALLEL PARKING IN FRONT OF STOREFRONTS
PARKING
The parking strategy for downtown is to support the existing
and future businesses while addressing needs of expanding
office and future residential uses. There are three
components to meeting the parking needs for the downtown:
maximize on -street parking, organize side street parking,
and maintain off-street parking. A fourth occurs in the new
town center, parking structures attached behind three -to
four story mixed use buildings.
Additional retail and restaurant development benefits from
convenient on -street parking. There are opportunities to
increase the number of on -street parking spaces by adding
parallel parking and striping on the street for more formal
spacing. Side streets can also gain spaces with the
relocation of curb cuts to the side streets allowing access
from the rear of the lot. These would be done in coordination
with the businesses to allow for proper loading and access.
Existing lots, both public and private, provide a reservoir of
parking within the two blocks immediately adjacent to Grand.
With the proper management and understanding of the
users, this area will have the proper amount of parking to
serve the needs of the employees as well as visitors to the
area. The actual demand for parking may be Tess than
expected with proper management. With the reconfiguration
of existing parking, the need for new parking lots will only
occur after full build out of all buildings along the street.
Beyond the core of the downtown, there is little need for
additional parking since most residences have off street
parking or garage locations.
Old Tow^site Downtown Development District Plan
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EXISTING GRAND BOULEVARD SECTION (SOUTH)
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EXISTING GRAND BOULEVARD SECTION (NORTH)
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PROPOSED GRAND BOULEVARD SECTION (NORTH)
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Old Townsite Downtown Development District Plan
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EXISTING BROADWAY STREET PERSPECTIVE
PROPOSED BROADWAY STREET PERSPECTIVE
PROPOSED BROADWAY STREET PERSPECTIVE
Old Townsite Downtown Development District Plan
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EXISTING BROADWAY STREET SECTION
PROPOSED BROADWAY STREET SECTION
EXISTING WALNUT STREET SECTION (RESIDENTIAL)
PROPOSED WALNUT STREET SECTION (RESIDENTIAL)
7.1
Old Townsite Downtown Development District Plan
EXISTING MAIN STREET PERSPECTIVE
PROPOSED MAIN STREET PERSPECTIVE
PROPOSED MAIN STREET PERSPECTIVE
Old Townsite Downtown Development Dist et Plan
EXISTING MAIN STREET SECTION HISTORIC NEIGHBORHOOD)
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PROPOSED MAIN STREET SECTION HISTORIC NEIGHBORHOOD)
EXISTING PEARLAND STREET SECTION
PROPOSED PEARLAND STREET SECTION
100 RIGHT OF WAY
B0' RIGHT OF WAY
40' 30' 20' 10' 0'
Old T o w n s i t e Downtown Development District Plan
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OPEN SPACE, PLAZA AND PARKS CHARACTER IMAGES
Old T o w n s i t e Downtown Development District Plan
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OPEN SPACE, PLAZA AND PARKS CHARACTER IMAGES
Old Townsite Downtown Development District Plan
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WALNUT AVENUE
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HISTORIC NEIGHBORHOOD
DISTRICT
The Historic Neighborhood District, located in the northwest
quadrant of Old Town will remain primarily single-family
detached residential while allowing the south border of the
district to remain the western edge of the Broadway/Walnut
couplet. Infrastructure improvements and connectivity,
district identity, and additional amenities for the
neighborhood are the primary visible interventions within
this district. The district will consist mostly of existing
residential with a few new residential developments within
the modified original street grid. Minor on -street connections
have been made for the purpose of safety, access and
linking of the neighborhood streets. Major city-wide
connections have been readdressed and a one way couplet
system established with Broadway and Walnut. The
centralized business and retail corridors along Broadway
will provide walkable support services, dining, shopping,
and daily business support for the residents of the Historic
Neighborhood and the Existing Neighborhood District, as
well as the citizens of the Old Town as a whole.
In neighborhoods, it is important to address physical
infrastructure for utilitarian purposes as well as quality of
life issues for the longevity and sustainability of the district.
For the Historic Neighborhood District, the neighborhood
streets, alleys and connections to adjoining neighborhoods
link amenities, which also address drainage issues. Parks
and open space will not only handle drainage, detention
and retention areas (conceptually located to the north, west,
and south of the district) but also become a social amenity
including gathering places, recreation, special events, and
community identity. The northern edge adopts primarily
vacant land to provide an extension of the Old Town ditch
and terminate it into a park. This Park will contain a
detention/retention pond, designed as a water feature.
Although the park will be passive in nature, it may contain
amenities for gathering, picnics, walking, and informal
recreation. The western edge of the area is bounded by
the railroad corridor to be transformed into a linear greenway
utilizing the right-of-way to accommodate trails, picnic
areas, informal gathering spaces, habitat and eventual
drainage to Mary's Creek.
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PLAN DETAIL OF HISTORIC NEIGHBORHOOD DISTRICT
1110
Old T o w n s i t e Downtown Development District Plan
CONNECTION TO MYKAWA STREET
DEVELOPMENT AT THE END OF THE COUPLET AVENUES
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BOUNDARIES
Old Town Ditch to Walnut Street;
Railroad tracks west to Mykawa Road
RECOMMENDATIONS
Select a name for the neighborhood and develop a historic
district theme, identity and character for the defined area
Retain general area as primarily residential with a mixed -
use commercial corridor along Broadway
Support incremental renovation of existing housing
Support the continuation of infill housing including single
family, townhouses, and condominiums
Complete a detailed study of the drainage issues and
complete improvements to rectify drainage problems as
a result of existing public sector improvements or natural
causes
Improve all key neighborhood streets to traditional
neighborhood streets standards with one lane in each
direction, parallel parking, tree lawn, streetlights and street
trees
Open, renovate and maintain existing alley system
throughout residential area
Broadway Street to be a two lane (max, three lane) one
way avenue with parking, sidewalks, trees, zero lot line
buildings & parking behind buildings
Allow for incremental transformation of existing buildings
along Broadway
Walnut Street to be two lane (max. three lane) one way
avenue with parallel parking, sidewalks, street trees, lights,
bump -outs and pedestrian crossings
Mykawa Road to be extended through to Walnut Street
per the comprehensive plan
Consider extending Plum Street to provide access to the
linear park and neighborhood street connectivity
OH Townsite Downtown Development District Flan
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