Loading...
R2021-062 2021-03-22 RESOLUTION NO. R2021-62 A Resolution of the City Council of the City of Pearland, Texas, authorizing a contract with Rogue Water for development and implementation of a water service communication plan, in the estimated amount of$52,800.00. BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF PEARLAND, TEXAS: Section 1. That competitive proposals for development and implementation of a water service communication of a water service communication plan were obtained. Section 2. That certain contract for development and implementation of a water service communication plan, a copy of which is attached hereto as Exhibit "A" and made a part hereof for all purposes, is hereby authorized and approved. Section 3. That the City Manager or his designee is hereby authorized to execute and the City Secretary to attest a contract for development and implementation of a water service communication plan. PASSED, APPROVED and ADOPTED this the 22nd day of March, A.D., 2021. EVIN C E MAYOR AT T: CRY TAL ROAN, TRMC, CMC F ,,,,',: CITY SECRETARY APPROVED AS TO FORM: �\ ,, DARRIN M. COKER CITY ATTORNEY ,• pf � City of Pearland ° 3519 Liberty Drive ° Pearland, TX 77581 fs, 1395. General Services Contract This Contract(Contract) is made between the City of Pearland, Texas (City), and Contractor. The City and Contractor agree to the terms and conditions of this Contract, which consists of the following parts: I. Summary of Contract Terms II. Signatures III. Standard Contractual Provisions IV. Special Terms and Conditions V. Additional Contract Attachments I. Summary of Contract Terms. Contractor: Rogue Water, LLC 329 S. Main St., Suite 101 Fort Worth, TX 76104 Description of Services: Contractor will provide development and implementation of a water service communication plan, for the City of Pearland, per the specifications of bid # 0121-20, Resolution # R2021-62. Contract Type: Unit Price Contract, Estimated Amount of$52,800. Effective Date: 3/25/2021 Termination Date: 12/31/2021 Renewal: No renewal options available. II. Signatures. By signing below, the parties agree to the terms of this Contract: CITY OF PEARLAND: CONTRACTOR: c � gcLE a -L-� 3.25.2021 Purchasin fficer Date Title: coo Date: 3/25/2021 *Si ned by: ate:24 �-°z- �/ Cit anager / Deputy/Assistant City Manager Director Superintendent/Manager *Contract Signature Authority: Superintendent/Manager-$5,999 or less Director- $6,000 to $30,000 City Manager/Assistant City Managers - $30,001 to $50,000 City Council Resolution - $50,000+ Page 1 of 4 III. Standard Contractual Provisions. A. Definitions. Contract means this Standard Services Contract. Services means the services for which the City solicited bids or received proposals as described in Exhibit A, attached hereto. B. Services and Payment. Contractor will furnish Services to the City in accordance with the terms and conditions specified in this Contract. Contractor will bill the City for the Services provided at intervals of at least 30 days, except for the final billing. The City shall pay Contractor for the Services in accordance with the terms of this Contract, but all payments to be made by the City to Contractor, including the time of payment and the payment of interest on overdue amounts, are subject to the applicable provisions of Chapter 2251 of the Government Code. C. Termination Provisions. (1) City Termination for Convenience. Under this paragraph, the City may terminate this Contract during its term at any time for the City's own convenience where the Contractor is not in default by giving written notice to Contractor. If the City terminates this Contract under this paragraph, the City will pay the Contractor for all services rendered in accordance with this Contract to the date of termination. (2) Termination for Default. Either party to this Contract may terminate this Contract as provided in this paragraph if the other party fails to comply with its terms. The party alleging the default will give the other party notice of the default in writing citing the terms of the Contract that have been breached and what action the defaulting party must take to cure the default. If the party in default fails to cure the default as specified in the notice, the party giving the notice of default may terminate this Contract by written notice to the other party, specifying the date of termination. Termination of this Contract under this paragraph does not affect the right of either party to seek remedies for breach of the Contract as allowed by law, including any damages or costs suffered by either party. (3) Multi-Year Contracts and Funding. If this Contract extends beyond the City's fiscal year in which it becomes effective or provides for the City to make any payment during any of the City's fiscal years following the City's fiscal year in which this Contract becomes effective and the City fails to appropriate funds to make any required Contract payment for that successive fiscal year and there are no funds from the City's sale of debt instruments to make the required payment, then this Contract automatically terminates at the beginning of the first day of the City's successive fiscal year of the Contract for which the City has not appropriated funds or otherwise provided for funds to make a required payment under the Contract. D. Liability and Indemnity. Any provision of any attached contract document that limits the Contractor's liability to the City or releases the Contractor from liability to the City for actual or compensatory damages, loss, or costs arising from the performance of this Contract or that provides for contractual indemnity by one party to the other party to this Contract is not applicable or effective under this Contract. Except where an Additional Contract Document provided by the City provides otherwise, each party to this Contract is responsible for defending against and liable for paying any claim, suit, or judgment for damages, loss, or Page 2 of 4 costs arising from that party's negligent acts or omissions in the performance of this Contract in accordance with applicable law. This provision does not affect the right of either party to this Contract who is sued by a third party for acts or omissions arising from this Contract to bring in the other party to this Contract as a third-party defendant as allowed by law. E. Assignment. The Contractor shall not assign this Contract without the prior written consent of the City. F. Law Governing and Venue. This Contract is governed by the law of the State of Texas and a lawsuit may only be prosecuted on this Contract in a court of competent jurisdiction located in or having jurisdiction in Brazoria County, Texas. G. Entire Contract. This Contract represents the entire Contract between the City and the Contractor and supersedes all prior negotiations, representations, or contracts, either written or oral. This Contract may be amended only by written instrument signed by both parties. H. Independent Contractor. Contractor shall perform the work under this Contract as an independent contractor and not as an employee of the City. The City has no right to supervise, direct, or control the Contractor or Contractor's officers or employees in the means, methods, or details of the work to be performed by Contractor under this Contract. The City and Contractor agree that the work performed under this Contract is not inherently dangerous, that Contractor will perform the work in a workmanlike manner, and that Contractor will take proper care and precautions to insure the safety of Contractor's officers and employees. I. Dispute Resolution Procedures. The Contractor and City desire an expeditious means to resolve any disputes that may arise between them regarding this Contract. If either party disputes any matter relating to this Contract, the parties agree to try in good faith, before bringing any legal action, to settle the dispute by submitting the matter to mediation before a third party who will be selected by agreement of the parties. The parties will each pay one- half of the mediator's fees. J. Attorney's Fees. Should either party to this Contract bring suit against the other party for breach of contract or for any other cause relating to this Contract, neither party will seek or be entitled to an award of attorney's fees or other costs relating to the suit. K. Severability. If a court finds or rules that any part of this Contract is invalid or unlawful, the remainder of the Contract continues to be binding on the parties. IV. Special Terms or Conditions. None. V. Additional Contract Documents. The following specified documents attached to this Contract are part of this Contract. Any provision contained in the Contractor's Additional Contract Documents that conflicts with this Contract shall have no legal effect. A. Contractor's Additional Contract Documents: 1. The contractor's response to bid # 0121-20 shall be construed as additional contract documents. 2. Executed Contractor Insurance Requirements & Agreement (required insurance certificate[s] shall be in possession of City at actual commencement of work). B. City's Additional Contract Documents: 1. Scope of Services as listed on the attached. Page 3 of 4 EXHIBIT A CONTRACTOR'S SCOPE OF SERVICES Scope of services shall consist of the contractor providing development and implementation of a water service communication plan, for the City of Pearland, per the specifications of bid # 0121-20. Pricing is as follows per contractor's response to the same, as listed below: $4,800 Brand DNA— internal and external audit, research (residents, employees, advisory committee, etc.), presentation of results, audience profile $ 16,000 Brand Guidelines—fonts, colors, logo usage, and tone of voice, approved tactics (including workable art files), and a Communication Playbook tagline which includes a Discovery Workshop + Recap $4,800 Logo/Mark and Brand Name (including workable art files) — independent of COP official logo - Includes 3 initial concepts; 1 complete identity system $8,320 Templates (including workable art files) Memo templates (8.5x11") Social/digital graphics (3840x2160, 1080x1920, 1920x1080,1,000x1,000, 1,200x628, 851x312) Website banners (1025x394, 1584x831, 940x290, 600x385) Bill inserts (8.5x3.66") $12,880 Content Social posts— copywriting + graphics for 72 posts Blog posts —copywriting for four (4) blogs Scripts for video/customer service use— copywriting for four(4) scripts $6,000 Communication plan launch support- 16 weeks post-launch includes the following: Content calendar Metrics reporting Posting 3x/week On-call - risk communication support Page 4 of 4 REQUEST FOR City of Pearland Water Services Communications Support Request for Proposal #0121-20 i 1mA ; , : .fie ii�►1� ►a.A1 — _ _- y2 1 I - • - - - - • i ;t1i, - 1/ , /97 `� �w , .1 / It s --f• • , TY I alb _ _ 3�''— ...r'r^ cn .j 2..� _.--- C . • -, . I FrI Q ".,:k141. r r, c i ii17-11- • --' re..•'' i iv t. _ Im iNipp- h 4k �. - M "IAIM Submitted by: Rogue Water, LLC Stephanie Corso, CEO 817-703-5003 ROGUE WATER public communication consultants stephanie@roguewatergroup.com February 9, 2021 Evaluation Committee City of Pearland-City Hall Annex 3523 Liberty Drive Pearland, TX 77581 RE: Water Services Communications Support RFP#0121-20 "Your brand is a story unfolding across all customer touchpoints."—Jonah Sachs We're excited about the opportunity to work with the City of Pearland as partners in telling your story. A great story is a clear story, made possible by consistency around your brand—who you are and what you stand for. My co-founder and I served as public communicators and educators for municipal water utilities for ten years.We understand the complexity and challenges you face when communicating with your customers.We are also experienced working with regional water providers and will help you navigate your brand across your multiple customer bases. If selected, we look forward to learning more about your organization through our comprehensive discovery process. We use various design thinking activities that allow you to look at your organization through a new lens.We glean these insights to create branding elements and assets that feel authentic to your mission, values, and story. Our creative team has 20 years of experience in the marketing and advertising field, making Rogue Water the confluence of art and science. We're fluent in both languages—water and communication —which gives our customers a competitive advantage.We help your brand break through the noise to build trust with your customers—a necessity for a guardian of public health. Thank you for considering Rogue Water as your future partner. Sincerely, S1491*° Stephanie Corso CEO and Co-Founder MWBE Certificate: WBE1800565 HUB: 1823987805300 SAM: 081074584/82KW8 NAICS: 541613 DUNS: 081074584 CAGE: 82KW8 CONTENTS 4 FIRM INTRODUCTION CORE COMPETENCIES MISSION-DRIVEN WORK TEXAS-BASED, NATIONALLY RECOGNIZED 7 COMPANY PROFILE WHO IS ROGUE WATER? GUIDED BY OUR VALUES ONE TEAM, ONE DREAM ROGUE METHOD ROGUE APPROACH 12 BUDGET & PROJECT FEES 13 TIMELINE SUMMARY OF PHASES 17 RELEVANT WORK SCOPE MATRIX SUMMARIES AND EXAMPLES 23 TEAM STRUCTURE + PRIMARY CONTACT RESUMES 29 REFERENCES r-•4 ,�_• ,mac FIRM INTRODUCTION We know water—and while that might sound strange to some, it's what makes our communications consulting firm exemplary. Rogue Water, LLC was founded by award-winning, certified public communicators dedicated to the water and wastewater industry. Our co-founders have a combined twenty years of experience working for municipal water utilities and a proven track record of successful campaigns and partnerships. Using design thinking and the ABCS of Water Communication (assessment, branding, content, and strategy), Rogue Water brings a unique hybrid approach to creating effective communications through a mix of traditional marketing, grassroots community engagement, and a splash of rogue creativity. CORE COMPETENCIES Whether their communication needs are short-or long-term, we help our clients through these services: Strategy • Strategic Communication and Marketing Plans • Ideation Support and Workshops • Brand Identity and Development • Campaign Development • Customer Profile Consulting • Communication Consulting and Workshops Content Development • Video Production • Websites: Design and Development • Event Planning and Facilitation • Social Media • Graphic Design • Annual Reports and Water Quality Reports gage FIRM INTRODUCTION MISSION-DRIVEN WORK We're called Rogue Water for a reason. Our mission is to revolutionize the water and wastewater industry through communication, and we're grateful that our clients are partners in this mission. Parke % #Waterbwa&SANITATION DISTRICT EJ WATER TRUST MORON WATER*un,own► e CL 1-71 rtmio 0 m dc 111 carm dallas water unities .�,oBol city of os bo, '� 1935 JIL -� � blue TEXAS + WATER THE WATER TOWER drop Now- 6, re AINgES WaterWorkstrwd ;« Duke! Maha MWSA SOUTH METRO WATER SUPPLY AUTHORITY NICHOLAS INSTITUTE FOR ENVIRONMENTAL POLICY SOLUTIONS itti Wes. SWIFT , a9ue C�fy C/IJM PLY Water District Water Main Water District ,yre 5 Sta ntecvSFIELn M. WATER UTILITIES METER ell FIRM INTRODUCTION TEXAS-BASED, NATIONALLY RECOGNIZED Our home may be local to Texas, but our influence and involvement in the water industry know no bounds. Rogue Water employees are active members of: Water Environment Federation (WEF) Water Environment Association of Texas (WEAT) Clean Water Professionals of Kentucky &Tennessee (CWP KY/TN) American Water Works Association (AWWA) Texas Section of AWWA KY/TN Section of AWWA Water Enviroment American Water Works Federation"n Association the water quality people" • • • • • • • • Water Environment Wei' Clean Water ���� Association of Texas45>Profes5ianals PC:.nf.r:i:y%Tcr o membrr nwcntianM WEF Sc of We serve on these committees: Public Communication and Outreach Committees — WEF and WEAT Plant Operations& Maintenance Committee— WEF Education Division— Texas AWWA Public Affairs Committee Chair—KY/TN AWWA el* COMPANY PROFILE CO - FOUNDERS , THOUGHT - LEADERS , PUBLIC SERVANTS WHO IS ROGUE WATER? Rogue Water's co-founders worked in municipal water utilities in North Central Texas for ten years before founding Rogue Water. They are a mission-driven organization committed to empowering the industry's leaders and leading organizations through the power of effective communication. Rogue's co-founders, known as The H2duO, are public educators turned thought-leaders recognized across the water and wastewater industry and routinely asked to speak and moderate at conferences, webinars, and workshops. During their speaking tours, they present a diverse range of communication-related topics, including communications basics, the neuroscience behind storytelling, emotional intelligence, risk communications, branding, assessment, content creation, and creativity. ROGUE WATER public communication consultants 2 0 O .tP 09 IA MA2AR5 W WENI9T OF WATER E'/EM . - • ST I4 tJ1lf5 SHOWCASE .'�,� PE•.25-2• rvSUFeEIT uTIUTIES MANAOEMEM CONFEJtENCE juLMAR OS TEXAS WR WATER POISPASVATI CN VIRTUAL AUG SO R COMMUNITY SSTA ASSOCIATION ART SHIP TOUR SEP S 54 IDAHO ASATION OF CET IES Aww RTUKCIARIMITMODERATOR • SEP]D Pt$WACOEM7.HICATION SUMMIT KEYNOTE �'. OCt 6 WEFTEC COP CT NOOERATOR ■ OCT.7 EtP IROfWEWIAL LAW INST MBE W EPA 'y■; OCT.14 OCT 22 SMJ ANTONIO WATER S,i.M CORE PROGRAM . WEAT LEADERSHIP SVyMIT KEYNOTE .\ R Eif OCT 19 GULP COAST WATER CONSERVATIONSY14OSNM DEC 1316 CALWEPKENART DEC II JERSEY WATER WORKS CONFERENCE J. 2018-2019 SPEAKING ENGAGEMENTS • Water for Texas • Robert Pence Drinking Water Seminar • Texas Water Day • AWE/CALWEP Webinar • Imagine H2O • 120Water Webinar • Water Now Alliance Summit • SAWS Employee Program • Texas Water • North Texas Water Conservation Symposium • NACWA Strat Comms • SAWS FLOW • PNCWA • NCT TAWWA Luncheon • One Water Summit • Texas Municipal Utilities Association • WEFTEC • UNT Health Science Center • TAWWA Customer Service Workshop • Water Smart Innovations 7 COMPANY PROFILE CORE VALUES GUIDED BY OUR VALUES At Rogue Water we live, eat, and breathe our core values. They push us out of our comfort zone, serve as a moral compass, and keep us heading in the right direction. CURIO%) We don't just think outside the Never stop learning. We believe box; we often create a whole new knowledge is power, innovation box. We believe in providing drives the future, and the key to world-class creativity. both is curiosity. Amiiiss,,, II .�.. . .,... tFiEf AUTHENTIC �"'' �`'� SERVE We are unapolagetically authentic. We're passionate about building We believe in transparency and relationships. We believe in the honest communication. Your biggest power of connections to create differentiating factor is you. Own it. a ripple effect. C,�RA�F H ;E IN c = GRATITUDE 0 y4 E C'i% We believe serving others with We're thankful for each day. each intention fa empathy creates positive client, each person in the water impacts. We strive always to put } industry. We believe in humility and ourselves in other's shoes. the power of giving to others, Mom'; A. PAC* • COMPANY PROFILE LET ' S LEVEL UP TOGETHER ONE TEAM, ONE DREAM When you "go Rogue,"you get a laser-focused approach to communication that's bold, authentic, and curious. More than that, you get advocates who respect our audience, proudly serve our industry, and always put relationships first. 000 'AP rry Dynamic Expertise Human-Centric Design Our jam? Utilities. Our team Our design thinking approach holds decades of experience in keeps customers—the clients' the utility world, and we're in- audience—at the forefront with house experts on business, messaging and strategy built just policy, marketing, and more. for them. Now that's custom. .0.. 61 Effective Messaging Strategic Partnerships Fluency matters. We speak the We're plugged in. Our water industry's language and established professional network effectively translate it into allows us to keep our finger on messaging that resonates with the pulse of the latest water and stakeholders and their goals. communication trends. • COMPANY PROFILE WHAT TO EXPECT WHEN YOU GO ROGUE THE ROGUE METHOD: MASTERING WHAT MATTERS While it's essential to stay tuned in to what's hot now, we believe in dominating the basics. We specialize in what we've dubbed the ABCS of Water Communication—the building blocks to successfully communicating with your audience. ASSESSMENT We start with the end in mind, so we always know we're on track. Rogue Water works with you to identify and measure the metrics that mean most to your mission and business objectives. BRANDING More than just a logo and tagline, your brand is the beating heart of your mission. Clear messaging builds strong brands. We listen and learn your brand before we launch it into the world with a laser-focused campaign strategy. CONTENT Content should be diffused across many channels and rooted in strategy. We develop content for the mediums and platforms most likely to reach your target audience. STRATEGY Story is key to our strategy. We use proprietary, science-based story models to fuel our communication and content strategies. :E. 10 COMPANY PROFILE THE ROGUE METHOD - OUR APPROACH The Rogue Water approach bridges the ideation of the creative process with the agility of design thinking. Design thinking begins with empathy and we begin every project with the end-user in mind. You talk, we listen. Rogue Water uses design thinking strategies to gain an understanding of your target audiences, pain points, business goals, and communication needs. Rogue Water develops DISCOVERY a playbook tailored to your organization's challenges and STRATEGY formulates a plan based on the Rogue Water ABCS of Water Communication— assessment, branding, content, strategy. ADJUST CREATION Even after it's deployed, We design and develop our work isn't over yet—we content from concept to help monitor, measure, and production, putting your make micro-improvements, strategies to work. as needed, along the way. dm, 11 BUDGET SCOPE OF SERVICES BUDGET This includes prep work,planning,and project management hours plus two rounds of revision for each deliverable. 1.1 A fully packaged communication plan including the following: 1.1.1 Brand DNA—internal and external audit, research(residents,employees,advisory committee,etc.), $4,800 presentation of results,audience profile 1.1.2 Brand Guidelines—fonts,colors, logo usage,and tone of voice,approved tactics(including workable $16,000 art files),and a Communication Playbook tagline which includes a Discovery Workshop+Recap, 1.1.3 Logo/Mark and Brand Name(including workable art files)—independent of COP official logo $4,800 -Includes 3 initial concepts; 1 complete identity system 1.1.4 Templates(including workable art files) $8320 1.1.4.1 Memo templates(8.5x11") $1,280 1.1.4.2 Social/digital graphics(3840x2160, 1080x1920, 1920x1080,1,000x1,000, 1,200x628,851x312) $3.200 1.1.4.3 Website banners(1025x394, 1584x831,940x290,600x385) $1,920 1.1.4.4 Bill inserts(8.5x3.66") $1,920 1.1.5 Content $12,880 1.1.5.1 Social posts—copywriting+graphics for 72 posts $3,200 1.1.5.2 Blog posts—copywriting for four(4)blogs $3,200 1.1.5.3 Scripts for video/customer service use—copywriting for four(4)scripts $6,480 1.2 Communication plan launch support-16 weeks post-launch includes the following: $6,000 • Content calendar • Metrics reporting • Posting 3x/week • On-call-risk communication support Total 380 hours $52,800 12 TIMELINE PHASE 1 , 2 , AND 3 1.Milestone:Discovery 1.Staff review 1.Concept development: 1.Provide launch support Workshop+Recap o Communication plan o Social media and o Implement content o Establish key messages, 2•Reveal 3 logos/marks and templates o On-call audiences,and goals brand name o Blogs and scripts 2.Milestone:Metrics reporting 2.Brand Assessment o Milestone:Logo/mark 2.Milestone:Staff approval,get o Internal and external concept approved ready to launch audit • - 0 - ..:.:. (1;14J 411,e ,Th 4— MAR — APR MAY JUN-JUL — AUG-NOV IOV — TT I 41111 1i1 se— Za. Ph 1-Approvaa 1.Create customer profiles 1.Milestone:Staff approval of 1.Milestone:Final artwork using the story influence final deliverables: shared with City of Pearland model o Communication plan 2. Share content calendar and 2.Develop communication o Complete identity system final copy(blogs,scripts, plan (logo/mark and brand social media posts) 3.Strategizing brand collateral name) and guidelines o Brand guidelines o Milestone:Brand DNA Presentation eta 13 TIMELINE PHASE ONE - DISCOVERING YOUR BRAND ALL PROJECTS START WITH DISCOVERY. DISCOVERY WORKSHOP It was Socrates who said, "To know thyself is the beginning of wisdom."We're not philosophers, but we do know the importance of discovery. This foundational step is necessary to effectively tell your story and achieve your goals. That's why the Rogue Method always begins with a Discovery Workshop, where we hone in on who you are, your unique value, and articulate your pain points, business goals, communication needs, and target audiences. While we prefer to meet in-person, due to COVID-19, we have shifted to virtual. Using interactive whiteboards and platforms to enhance the experience, we typically spend a half-to a full day in the workshop, which can be broken up into multiple days to combat Zoom burnout. The"A" in the Rogue ABCS of Water Communications—assessment—this process of self-reflection, guided by a seasoned team of communications professionals, is a valuable exercise to help you see your brand, mission, and opportunities through fresh eyes. BRAND ASSESSMENT Rogue Water will dive deep to conduct research, exploring the depths of the virtual world to assess the landscape, diction, and tone used to describe your organization. This audit helps Rogue Water gauge how the brand and mission are perceived online and determine strengths, weaknesses, inconsistencies, and new opportunities from the perspective of the community—the audience. From this, we can help improve your positioning and impact awareness. GOALS+ OUTCOMES What does success look like?We dive deep into this question with your team to ensure we're all on the same page and that we craft a strategy designed around goals that move your organization forward. TIMELINE PHASE ONE - STRATEGY CRAFTING THE STORY Neuroscience has proved that human beings are hardwired to better process and retain information when it's presented in the form of a story. Given this, the Rogue Water team would be remiss in simply producing a template with your boilerplate language. We tell your authentic story, using tested research and science to produce audience profiles and key messaging designed with the help of our proprietary story influence model. These initial pieces serve as the foundation for all other content to ensure consistency and clarity throughout the life of your brand. After all, behavior changes only occur through shifts in attitudes and beliefs—the core outcome of our story influence model. Communication Plan The strategic communication plan will help you implement mission-driven communications based on benchmarks that tie into the organization's overall goals. We develop internal and external communication playbooks that address your target audiences, partners, stakeholders, and employees. The plan includes four elements based on the Rogue Water method,the ABCS of Water Communication: assessment, branding, content, and strategy. Develop Brand DNA We will develop an in-depth guide detailing your brand audit, audience profiles, brand guidelines (including fonts, colors, logo usage, and tone of voice, approved tactics, tagline), logo/mark, and brand name. We will also provide a one-page document that covers high-level guidelines for employees, including branded fonts, colors, logo usage, and more. Logo and Brand Name Your logo is the handshake of your brand; it's often the first impression. Whether your audience is looking at your website, your social content, or your business card,your logo is there to greet them. We will develop three personal, purposeful concepts and evoke a sense of confidence and good intentions. From there, your feedback will give us the direction to fully build out one mark and brand name. Rogue Water delivers the final artwork in your expected workable art files. PHASE ONE FINAL PRODUC 04, • Discovery Workshop and Recap • Communication Playboo • Brand DNA • Logo and Brand Name o Audit and Presentation • Brand Guidelines o Audience Profile tillill 15 TIMELINE PHASE TWO - CREATION I PHASE 3 - IMPLEMENTATION PHASE 2: CONTENT CREATION PROCESS Create: Content Development Once we've developed a strategy, Rogue Water will begin to develop content, from concept to production. Throughout the process, we will rely on your team to provide feedback and approvals to ensure the content development is on track with everyone's expectations. Planning In this phase, Rogue Water will review the initial messaging, creative brief, and production timeline. If needed, Rogue Water will seek additional clarification of existing resources and collect creative assets needed to produce content. Concept Development Upon approval of the creative brief, Rogue Water will begin concept development. We will provide multiple design options depending on the deliverable. Your team will have the opportunity to provide feedback with two rounds of revisions prior to final approval. Final Deliverables Rogue Water will deliver a content calendar, copy for 72 social media posts, 4 blog posts, and 4 scripts for video/customer service use. We will create InDesign, Photoshop, and Illustrator art files for, the following: • Memo templates (8.5"x11") • Social/digital graphics (3840x2160, 1080x1920, 1920x1080, 1000x1000, 1200x628, 851x312) • Website banners (1025x394, 1584x831, 940x290, 600x385) • Bill inserts (8.5"x3.66") PHASE 3: IM' - LEMENTATION You don't buy a new outfit just to let it sit and collect dust. The same is true for your new branding and content strategy. After final approval, Rogue Water will support launching your new brand and content to the public from the initial launch and after that for 16 weeks. We will proudly serve as an extension of your team. We suggest you lean on us to provide a content calendar, metrics reporting, and up to 3 posts per week for the launch duration. We will also be on-call to assist with any risk communication scenarios regarding customer feedback and inquiries. N. ft. t. 16 RELEVANT WORK SCOPE MATRIX o- o� ci Qec�aa�a� a� 4' e c c aC a G 0 � D c • Q 0aa ` � � c b C0 m c °Fa° Vz, 0Project Names �ia oQi. e vo Logo, Brand Guidelines, & Content Developme Benbrook Water Authority 4 Toolkits, Strategy, and Content Creation • • • EJ Water Trust dba Nonprofit Water . . ,.. , Ali,. Logo, Branding, & Content Development IF Rogue Water Lab lik , ., Customer City Toolkits & Regional Campaign • • • Tarrant Regional Water District Branding the Water Affordability Dashboard • ♦ II Duke University-Nicholas School of the Environment Content Creation for Organic Growth • Master Meter, Inc. Branding Campaign &Content Development • ♦ • 6 Parker Water and Sanitation District Brand Strategy& Development • 4 The Water Tower Increased Membership Engagement II II Pacific Northwest Clean Water Association Bachman Lake Dredging & Dam Rehab Project • II • Stantec/Dallas Water Utilities .A c !Pc 17 RELEVANT WORK PROJECT SUMMARIES Logo, Brand Guidelines, and Content Development Benbrook Water Authority In 2020, the Benbrook Water Authority's new general manager decided it was time to give BWA a new look to build trust and awareness with the community while simultaneously launching a new customer portal to increase customer engagement. They hired Rogue Water for a Discovery Workshop and Brand Assessment, followed by a full logo conceptualization and rebrand. BWA's new logo rolls out in 2021. We began developing and implementing brand elements to accompany the new logo in projects such as the annual drinking water quality report, customer notifications, and digital media. Other projects include copywriting and graphic design work for the consumer confidence report(water quality report), branding strategy and brand guidelines, communications training, strategic messaging, and consultation. !aura BENBROOKBENBROOK = TER BENBROOK ■ATER AUTHOR WATER AUTHORITY AUTHORITY BENBROOK WATER AUTHORITY bwa bwa bwa b r bwa bwa Toolkits, Strategy, and Content Creation I El WATER TRUST Nonprofit Water.org, previously EJ Water Trust SOCIAL CONTENT At Rogue, we don't shy away from challenges—we live for them. TESTDIONIAE&CASE STUDY That's why when Nonprofit Water.org wanted to deploy new concepts,which can be a challenge in the risk-averse water industry, we accepted. Starting with a design-thinking workshop, we developed a training toolkit for community organizers and fundraising support,which included a business plan audit, core strategy and messaging, templated pitch decks, and supporting collateral pieces. Through these projects, we further developed ‘1.• Nonprofit Water.org's brand—and proved beyond a doubt that anything is possible with a little creativity and a splash of"Rogue." dab 18 RELEVANT WORK PROJECT SUMMARIES Logo, Branding, Content Development Rogue Water Lab One venture in the water industry wasn't enough for the co- founders of Rogue Water, who in 2019, endeavored to increase _`_ their impact by starting a nonprofit, Rogue Water Lab. To prepare for its launch, our creative team conducted and led our own Social Media Template Examples discovery workshop and brand assessment session. Together, we developed a logo and built out the brand, key messaging, digital ,0. templates, and guidelines. Who better to lay the foundation for the Rogue Water Lab brand? ROGUE WATER LAB . , .--., . Customer City Toolkits and Regional Campaign : - :74..—' Tarrant Regional Water District y Many small water utilities do not have dedicated communication staff. �„ t=rv'" Tarrant Regional Water District(TRWD)was no exception. Enter Rogue! We developed toolkits and templates for TRWD's customer t,- •oi cities, including mini discovery workshop exercises, evergreen social 'z . media posts, quarterly blogs, and a photoshoot specific to each city in s .• 4- Tarrant County. o n` That's not all, though. Since 2018, Rogue Water has been crafting e social media messages for the regional Water Is Awesome campaign — -_b and in 2020, designed a branded North Texas Water Conservation -_ M- Symposium swag box. Additionally, we help the water conservation f. " `^"• division with strategic planning and research to promote water R 0 V ' - conservation, key messaging development, communications support, .•?',-{� IA < and outreach efforts to the public and key stakeholders. And it's working ,�1" f ' —we have increased engagement, gathered feedback, and designed --- communications materials and compelling content for owned, earned, and paid media. All in a day's work. etilb 19 RELEVANT WORK PROJECT SUMMARIES We pride ourselves on our engaging virtual discovery workshops. Water Affordability Dashboard Brand Duke University-Nicholas School of the Environment Water affordability is a critical issue in the U.S. Luckily, Rogue Water is currently working with the team at Duke ;..,<y,,_r < ., University, the leading think tank dedicated to finding 'solutions, to develop a strategic communication plan, including branding strategy and a launch campaign for the forthcoming affordability dashboard. Phase 2 of the °°•° a u„ 3 4sv,.rn•,. . project will include content development to deploy the _ campaign. With Rogue, you're guaranteed creative solutions—and with this collaboration, that's just the kind ... . of thinking necessary to solve the issue of water affordability. Content Creation for Organic Growth le ~ -�- Master Meter, Inc. '"""""""' After four years, Master Meter continues to lean on Rogue Water for content creation, including rarer. social media, web content, and lead generations. Consistency and organic growth are the campaign goals. The content targets utility . - -- managers and meter supervisors and is �-- •- everything from social media posts to blogs, success stories, e-books, and videos. Customers Are from Mars, Water Professionals Are from Venus: Getting on the Same Page el& 20 RELEVANT WORK PROJECT SUMMARIES Branding Campaign and Content Development Parker Water&Sanitation District Starting from scratch can be daunting. But Parker Water was committed to a stronger presence FOUR KEY CUSTOMER FEEDBACK within its community, so we set to work. Beginning I MARKETING AMMON „t with a comprehensive, multi-day discoveryIT �,�.- b-�---:�-a•- .-�---�- workshop to glean information about their most 01 02 ` w":° .. pressing communication issues, including those —'- -___ ENHANCE BUILD BRAND surrounding discolored water and a new customer CUSTOMER VALUE --• '' ` �' EXPERIENCE With portal rollout, Rogue Water developed customer -.�-�-.�• profiles, story models, and key messaging for high 03 04 priority projects within a strategic communication OMMUN INSPIRESal plan, as well as a brand campaign, brand COMMUNICATIONS CUSTOMER .M ENGAGEMENT guidelines, and paid ad campaigns. For Parker, `�'00�., "from scratch"was just the ticket to improved and effective communication. Sample of PWSD's Communication Playbook Brand Strategy and Development The Water Tower When you claim to be the global innovation hub of the water industry, you better bring it on day one. To ensure they could, The Water Tower's team participated in our branding discovery workshop to help define its brand tone and attributes. From the workshop, our team developed a brand persona and strategy as well as content, including a pitch deck, a one-page leave behind, and website copy. Now, The Water Tower truly can "bring it." I I CALLIYATOASNG All IHHO THE WATER TOWER G LGBAL INNOVATION NUB J GWINNElT • MOHAGIHE 4:.... THE FUTURE Where water innovators thrive NE FOUR MARS TIE FOUR PILLARS THE FOUR PILLARS MIME j2 03 04 L 03 04 1 21 RELEVANT WORK PROJECT SUMMARIES 3:29 Increased Membership Engagement through Consistent d; Pact Northwest Clean ��• ` ' Water Association n. Content Development Ahe92d.at ores to tilark Poling on his ret,rement last„er. Pacific Northwest Clean Water Association (PNCWA) • Years at Clean Water Serviceg fe know asked us aN r• ss th;.;,hip oef anhye Goes phas been a remerka6le It's no secret the industry has a workforce development issue with "v" countless eaders he Smenta a call to CrwnAher9a' fhehe 85% of the workforce currently eligible to retire. As an organization wentonto beleaders in PNCWAhthe hhd h'soareer wjernho Profess tr¢s F1,5 influence throughout tnp clean water ProfMAdn Wtll continue to be felt for man Sb es,and thp„ heavily dependent on volunteers, PNCWA recognized they needed \ YY¢ar5. to hire someone dedicated to creating consistent communications i J -ems , with their members. Rogue Water developed an engaging Linkedln , ` ' ®`{ l ew account to bridge the gap between seasoned members and young d Amower ti) g professionals. Rogue also manages their monthly digest and I i, V ir ensures members receive content that resonates with them by Ai ,r,- on._' regularly coordinating with each committee chair. Followership organically increased by over 800 followers on Linkedln, while ,° 0 55` "„5 c�morel engagement rates for the monthly digests continually surpass Reactions sfde son/ industry averages. 0 t 1. () it, c . Corns-net O Most relevant as Wafergsl�as Pacific Northwest Clean sociation , NP ry *a © 4 M)'Network Post Not,tKanans J005 Bachman Lake Dredging and Dam Rehab Project Stantec/Dallas Water Utilities :Xp= Community outreach around engineering projects typically ranks low in priority. However, Stantec and Dallas Water Utilities are committed to making communication with stakeholders and the public a Bachman Lake Dam Rehab top priority. Stantec hired Rogue Water to lead -- these communication efforts by creating a bit.aacnma^tom%"'^° Y mule flood uss and ensure dam safety for strategic communication plan, developing the q.nera°ores,° an,e. project website, social media accounts, and IIIIIIIIIIIIIIIIIIIIIIIIIII stakeholder presentations. Visit BachmanLakeDam.com. dill 22 TEAM T S RVCT V R E PRIMARY CONTACT AND ASSIGNED TEAM CITY OF PEARLAND ,. „-,;::a,- ,, alai �e • .,;�r� \_,?tiff *Primary Contact CHIEF VISION OPERATIONS OFFICER STRATEGIST Stephanie torso* Arianne Shipley CEO COO r ;A - v . 44;p . • 44.4!„•* -411., * • ) PROJECT ART CREATIVE MANAGER DIRECTOR STRATEGIST 1Iin fill®rUiI Mike beitier nuke Greenhill Client Alchemist Creative Jedi Advisor 23 STEPHANIE CORSO CEO and Co-Founder 817 703 5003 I stephanie@roguewatergroup.com 329 S. Main St. Ste 101, Fort Worth, TX 76104 PROFILE With more than 15 years of experience in the water industry, including a decade as a public educator and communicator in municipal water utilities, Stephanie is well-known among clients and the industry as a master storyteller on topics ranging from content marketing to thought-leadership positioning. EDUCATION Texas Christian University 12015 I Certified Public Communicator Texas Christian University 12009 I Master of Environmental Science Texas Christian University 12003 I B.S. in Business, Entrepreneurial Management& Marketing PROFESSIONAL EXPERIENCE Rogue Water, LLC Mansfield Water Utilities Division CEO and Co-Founder, Current Public Education Specialist, 2016 -2017 • Develops and implements communication • Managed public education, outreach, and strategies, campaigns, and content for communication and marketing for water municipalities, non-profits, and small utilities and environmental services. businesses in the water industry. • Developed and implemented strategic plans • Develops unique science-based story models and initiatives for education, as well as a to raise clarity and effectiveness for clients strategic communication plan. messaging. • Created content for social media and local • Develops and conducts design thinking media including copywriting and light video workshops for project discovery, ideation, and production. stakeholder collaboration. • Developed and implemented educational programs and presentations for both K-12 and adults. Fort Worth Water City of Bedford Conservation Specialist, 2012-2016 Environmental Specialist, 2007 - 2012 • Managed three city-wide water-saving fixture • Conducted public speaking arrangements replacement programs for both residential and for the environmental program presenting to commercial customers. adults and children about various • Created, implemented, and facilitated regional environmental issues, school presentations, campaigns to promote awareness about and booth events at City events/festivals. efficient water use and conservation • Produced copy for the Public Works programs. Department for the city magazine, website, • Created engaging, creative outreach and and various publications, including education materials and programming to raise informational brochures and handouts. public awareness about water efficiency and • Developed, coordinated, and implemented conservation programs. all public outreach events and materials for various environmental programs. gage 24 ARIAN N E SHIPLEY COO and Co-Founder 713 392 8433 I arianne@roguewatergroup.com 329 S. Main St. Ste 101, Fort Worth, TX 76104 PROFILE Serving as a public educator and communicator for ten years in a municipal water utility, Arianne Shipley understands the nuances of local government and has a proven track record of developing communication, education, and outreach programs and initiatives for clients that build trust and increase engagement between community members. She exudes authenticity and has a heart rooted in service. EDUCATION Texas Christian University 12015 I Certified Public Communicator TX Commission on Environmental Quality 12012 I SW Treatment Operator Class C License WS0011361 Texas A&M University 12009 I B.S. in Agriculture Leadership, Minors: Wildlife & Fisheries Science, History PROFESSIONAL EXPERIENCE Rogue Water, LLC City of Mansfield Water Utilities Division COO and Co-Founder, Current Public Education Specialist, 2012-2017 • Oversees the development of human-centric • Developed and implemented award-winning designs and content that create effective public education programs, communication messaging to build trust between clients and plans,water quality reports, and campaigns their audience. for water utilities division and environmental • Develops and implements public services department. communication strategies, campaigns, and • Served as the City liaison for Keep Mansfield content(including social media,video, digital, Beautiful. and print)for municipalities, nonprofits and • Developed and implemented educational businesses in the water and wastewater programs and presentations for both K-12 and industry. adults that brought people from awareness to stewardship. City of Mansfield Public Works City of Sugar Land Environmental Specialist, 2009-2012 Stormwater Coordinator, 2009 • Managed all public education and • Managed the city's MS4 Stormwater outreach/public involvement, and portions of Management Plan (SWMP) public education the Illicit Discharge Detection and Elimination and public involvement/outreach. of the Mansfield's MS4 Stormwater Plan. • Served as the city's liaison for the award- • Created engaging outreach and education winning, non-profit Keep Sugar Land materials and programming to raise public Beautiful. awareness and develop behavior changes for • Coordinated all stormwater education recycling, litter, water conservation and outreach activities and collections. environmental issues. • Served as the City Liaison for Keep Mansfield Beautiful. 25 DUKE GREENHILL Creative Strategist- In Residence 917-434-7368 I duke@roguewatergroup.com PROFILE Duke Greenhill brings over 20 years of expertise in graphic design, visual experience, advertising, and branding. Duke has an established reputation as top digital marketing, creativity, and storytelling expert writing on assignments for major international publications, including Fast Company, the Harvard Business Review, The Telegraph, The Wall Street Journal, and more. EDUCATION Columbia University 12011 I Master of Fine Arts, Film and Screenwriting University of Texas 12002 I Bachelor of Science, Communications PROFESSIONAL EXPERIENCE Rogue Water, LLC Savannah College of Art and Design Chair of Creative Strategist- In Residence, Current Advertising, Chair or Graphic Design, Current • Creates integrated strategic communication • Teaches three courses each year to talented stories that connect emotionally with target students through engaged teaching and audiences to inspire desired actions, learning in a positively oriented university behaviors, or change. environment. • Provides a strategy for communication • Provides departmental vision and leadership campaigns and strategic plans that reflects toward achieving SCAD's strategic goals the client's bandwidth and budget. including supporting SCAD's efforts in • Formulates short and long-term creative goals recruitment, retention, revenue/raising funds, and strategies. recognition, research and results. • Develops design concepts for Rogue Water and its clients. Greenhill+Partners J.O. Founder, 2015-2019 Vice President, Creative &Strategy, 2016-2018 • Created visual and messaging identities as • Served as a chief day-to-day executive for well as social media, direct marketing, loyalty, full-service marketing, public relations, and and store experience campaigns for a variety advertising firm with a regional, national, and of national and international clients. international client list. • Created and deployed effective business • Principal creative and strategic leader on all development and promotional campaigns that functions from writing, design, media, and within four months resulted in invitations to photo/video shoot direction to financial pitch brands like Chanel, Swarovski, the oversight, client relationship management, Government of Monaco, Michael Bloomberg, and human resources. and others. 26 MIKE BEITLER Creative Jedi (Director, Creative and Art) 214-681-2290 I mike@roguewatergroup.com PROFILE Mike Beitler is an artist with a passion for well-crafted, conceptually successful design. With nearly 20 years of work in the marketing and advertising industry, Mike produces brand strategy and artistic direction that grabs audiences' attention. He can translate the complexity and technical language of water into visual pieces that demand attention. EDUCATION Abilene Christian University 12002 I Bachelor of Fine Arts PROFESSIONAL EXPERIENCE Rogue Water, LLC The Brand Movement, LLC Creative Jedi and Art Director, Current Owner&Creative Director, Current • Provides creative direction for all public • Serves as Creative Director in order to design, communication campaigns including branding develop, and implement creative solutions. and content development. • Beyond providing deliverables, Mike's value is • Provides art direction for all developed content at its highest when he's able to collaborate including both digital and traditional creative with clients to anticipate and solve problems assets. while developing a strategy that informs purposeful design. J.O. Tidal Wave Marketing, Inc. Creative Director, 2017-2019 Creative Director, 2013 -2016 • Responsible for the quality of the creative • Handled client management as well as the product and involved in every aspect of the creative process from beginning to end. creative produced, from estimating job hours • Created strategy to develop each clients and budgets to developing concepts, designs, story. and presenting to clients. • Worked closely with the development team, • Maintained relationships with external digital 3D department and designers to ensure that vendors and managed a creative team that the agency told the client's stories as included design and copy. succinctly and beautifully as possible. 61111 27 TIM MORAN Client Alchemist(Project Manager) 812 406 8284 I tim@roguewatergroup.com PROFILE Tim is a skilled project manager and marketing leader with 14+years' experience in product development, portfolio management, product life cycle management, and P&L analysis. Tim ensures clients meet their strategic vision and focuses on frequent communication and open collaboration across the project team. He has a proven track record of developing and executing successful marketing and business development strategies. Tim leads cross-functional project teams and creates financial plans resulting in cost savings, additional revenue, and increased profitability. He serves as a nexus between client objectives and the strategic and artistic direction of the agency. EDUCATION University of Louisville 12004 I Bachelor of Arts in English PROFESSIONAL EXPERIENCE Rogue Water, LLC NIBCO Client Alchemist, Current Product Manager, 2011-2020 • • Coordinated communication between sales, • Project management- maintains project customer service, engineering, purchasing, communication channels, develops and tracks and manufacturing to drive growth and timelines and budget, monitors quality increase profitability. Achieved 30%growth for assurance, scope review, status reports. PVDF products in 2018. • Develops and publishes marketing content for • Engaged customers across the country during clients on both digital and traditional platforms. in-person calls about strategic business • Assists in strategic communication plan challenges and analyzed customers' unmet development and digital marketing strategy. needs for opportunities to develop products. • Conducts analysis of digital marketing metrics. Water Environment Federation Professional Development Marketing Manager, 2007 -2011 and Noteworthy Projects • Developed the marketing strategy and • Stage-Gate International Course"Developing supervised conference marketing team in its Products the Market Really Wants" execution. • Chair of the WEF Community Service Project • Coordinated multiple departments for the Committee timely production of marketing campaign o Led planning committee of volunteers materials. from across the country in development of water-related construction projects held annually at the WEFTEC conference. o Doubled the square footage, amount of donations, and number of volunteers over four years. 28 REFERENCES David Smith Benbrook Water Authority General Manager Email: dsmith@benbrookwater.com Phone: 817-249-1250 Greg Wukasch San Antonio Water System External Affairs Manager Email: greg.wukasch@saws.org Phone: 210-233-3631 Dierdre Mueller Parker Water&Sanitation District Communications Manager Email: dmueller@pwsd.org Phone: 720-842-4284 Haley Falconer Pacific Northwest Clean Water Association Board Chair Email: hfalconer@cityofboise.org Phone: 406-459-4484 29 We're grateful for the opportunity to submit a request for proposal to you. Our team at Rogue Water is eager and excited at the prospect of partnering with you to achieve your goals. Just one question: Are you ready to "go Rogue"? Rogue Water, LLC 0 329 S. Main St., Suite 101 Fort Worth, Texas 76104 www.roguewatergroup.com