HomeMy WebLinkAbout2018-10-10 PEARLAND CONVENTION & VISITORS BUREAU MEETING MINUTESPearland Convention & Visitors Bureau
ADVISORY BOARD MEETING - MINUTES
Wednesday, October 10, 2018 - 6:00 p.m. at CVB
CALL TO ORDER & CVB ADVISORY BOARD MEMBER ROLL CALL.
Meeting commenced at 6:08pm. In Attendance: Gary Shepherd (Chair), Margo Green, Teir Allender,
Steve Saboe, Kash Bhagwanji and Kim Sinistore —CVB Executive Director.
Absent were: Manny Patel (Vice Chair) and Lonzie Helmes
II. DISCUSSION AND POSSIBLE ACTION REGARDING July 11, 2018 BOARD MEETING MINUTES.
Teir motioned, Margo second and all approved.
III. PUBLIC COMMENTS — none
IV. DISCUSSION AND POSSIBLE ACTION REGARDING FUTURE CVB BUSINESS.
Kash mentioned calendar of events for FY2019, growth happening and have enough things going on; and
will provide a contact for market style event that occurs in Fort Bend. Margo inquired about convention
center and sports facility. Steve recommended erecting a train thermometer at the Depot about project
fund goals, promote fund raising at all city events and creating a calendar usage for events at
Independence Park.
V. STAFF REPORT FROM THE CONVENTION & VISITORS BUREAU EXECUTIVE DIRECTOR
• MARKETING & SALES
• SPECIAL PROJECTS
Exec director report shared with Advisory Board - see attached
VI. ADJOURNMENT
Meeting adjourned 7:35 pm.
Minutes taken by: Kim Sinistore
Pearland Convention & Visitors Sureau
Advisory Board Meeting—October 10, 2018—6:00pm, at Pearland CVB
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Executive Director's Report...
Agenda items:
• None this meeting
OTHER:
• Cultural Arts Grant—FY2019 applications have been reviewed and awarding 7 applicants for a total of$34,000.
• Railroad Depot Project—Beginning MOU partnership with Historical Society for fund raising.
• Independence Park Stage—Final design confirmed and moving forward with build and installation.
• Visitor Guide—New guide going to printer.
• Hotel Occupancy Tax Rev—As of 3rd Q,$1,256,431.39;waiting on 4`"Q revenue. Have FY2018 total by early Nov.
• 125`"Anniversary Celebration—Canvas Painting and Pear completed;waiting for logo development to create web page
and gather events to promote for 2019 year-long celebration.
• FY2019-Business Plan,Sales Plan and Marketing Plan completed.
• TAAF Winter Games of TX—All sports and facilities confirmed; registration and housing open.
• UPCOMING:Trip Advisor workshop on 10/22 and December Annual Luncheon on 12/5.
Marketing:
Website page views—Quarterly—33,891 (July-Sept) ( Fiscal YTD(Oct-Sept)—185,194 ( FB followers—4654
• Marketing-Culinary video series launch of video segment 1 of 3 premiered on 8/27. Grazia video garnered 7K views in its
first week.
• Website—Top page producers are what to do, events,where to eat,where to shop and where to meet.
• Advertising—SEM with Madden Media is producing increased consumer traffic to website.
FAM—Hosted Where I May Roam/Travel the South Travel Influencers and Shop Across TX team
Sales Development:
• Leads& Inquiries—Quarterly room night pick-ups— 925 pickup rooms,9 groups I Consumer Inquiries— 2,379;
• Pipeline Report—TX Gridiron, Cowart Events, US Fastpitch, Haynie Spirit and Endzone.
• MeetingMax-Implemented for John Turner Classic—700 room nights tracked,487 booked in housing reservation system.
Rebate incentive program,$1.5 to go back to organizer.2019 Winter Games of TX housing reservations are open.
• Working with Parks& Recreation Athletic&Aquatic Supervisor on Southside Water Polo,Gymnastics competition and flag
football.
If any Board member has an agenda item for future meetings, please let me know two (2)weeks prior to meeting.
Next Meeting:January 16,2019
2019 Schedule—Jan 16,April 10,July 10,Oct 9
Submitted by Kim Sinistore