HomeMy WebLinkAbout2018-07-11 PEARLAND CONVENTION & VISITORS BUREAU MEETING MINUTESPearland Convention & Visitors Bureau
ADVISORY BOARD MEETING - MINUTES
Wednesday, July 11, 2018 - 6:00 p.m. at CVB
CALL TO ORDER & CVB ADVISORY BOARD MEMBER ROLL CALL.
Meeting commenced at 6:10pm. In Attendance: Gary Shepherd (Chair), Manny Patel (Vice Chair),
Margo Green, Teir Allender, Steve Saboe, Kash Bhagwanji, Kim Sinistore — CVB Executive Director,
STOA Architects, Inc - Gregg Stephens and guest Donald Hayes.
II. DISCUSSION AND POSSIBLE ACTION REGARDING April 18, 2018 BOARD MEETING MINUTES.
Minutes accepted and all approved.
III. PUBLIC COMMENTS — none
IV. DISCUSSION AND POSSIBLE ACTION REGARDING RAILROAD DEPOT.
STOA Architects, Inc presented the final site plan and cost analysis for the RR Depot project,
which resulted in a vote of 6-0 to support building all three phases of the Pearland Railroad Depot project
with the recommended allocation of $500,000 in Hotel Occupancy Tax.
V. DISCUSSION AND POSSIBLE ACTION REGARDING FUTURE CVB BUSINESS.
No new business
VI. STAFF REPORT FROM THE CONVENTION & VISITORS BUREAU EXECUTIVE DIRECTOR
• MARKETING & SALES
• SPECIAL PROJECTS
Exec directors report shared with Advisory Board - see attached report
VII. ADJOURNMENT
Meeting adjourned 7:50 pm.
Minutes taken by: Kim Sinistore
Pearland Convention & Visitors Sureau
Advisory Board Meeting—July 11, 2018—6:00pm, at Pearland CVB
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Executive Director's Report...
Agenda items:
• Railroad Depot—STOA Architects provided updated site design and financial information. Requesting Board support of this
project to develop a museum within the historic RR Depot.
OTHER:
• Celebrated National Travel& Tourism week, May 6-12 with a Travel Rally Block Party on Friday, May 4, offering awards,
food trucks,musical performances,tourism vendors,strolling entertainment, and live FB feeds partnering with
Pearland Chamber's First Friday event
• Cultural Arts Grant—FY2019 applications process is open through 8/27.
• Office lease renewal-agreement has been approved by Council,signed and finalized by PTC.
• Hotel& Restaurant Job Fair—Held June 27 as partnership with Pearland Chamber; 77 applicants visited 16 employers.
Marketing:
Website page views—Quarterly—53,679(Apr-Jun) l Fiscal YTD(Oct-Jun)—146,303 l FB fans/likes—4,439
(Website Stats: 87.6%new visitors; 64.8%mobile device visitors; 61.4%female audience with high%of ages 35-44)
• Native Campaign featured 'birding'and '7 best things to do'articles,which ranked as#1 and#2 sources for Visitpearland
web traffic during the quarter followed by the Home page, Events in Pearland and What do Do in Pearland webpages.
• Website changes: Pearland Art show content;email capture feature added for downloadable brochures; Pear-Scape&
Birding brochures uploaded.
• Advertising—Currently running Expedia promotion and blogs for Visit Houston. Culinary Video release and campaign
forthcoming.
• FAM-Coordinating travel writer visit in August.
Sales Development:
• Leads& Inquiries—Quarterly room night pick-ups— 1191 pickup rooms, 21 groups I Consumer Inquiries— 11,344;
4 leads sent to hotels during Q3 FY 2018; Approx. 11K total maps distributed during Q3 FY 2018, mainly due to See TX First
and AARP inquiries.
• Upcoming tournaments/events—Triathlon,Volleyball tournament, reunions,
• Product Development:released Birding brochure and Sri Meenakshi Temple self—guided tour brochure.
• MeetingMax-implementation for upcoming volleyball tournament(total 387 for 3 nights) and 2019 TAAF Winter Games
being set up.
If any Board member has an agenda item for future meetings, please let me know two (2)weeks prior to meeting.
Next Meeting:October 10,2018 at 6pm
Upcoming 2019 Board Meeting TBD.
Submitted by Kim Sinistore