R2017-033 2017-02-27 RESOLUTION NO. R2017-33
A Resolution of the City Council of the City of Pearland, Texas, adopting an
updated Naming Rights Asset List associated with the Commemorative
Naming Policy for City facilities and parks.
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF PEARLAND, TEXAS:
Section 1. That the City Council hereby adopts and updated Naming Rights Asset List
associated with the Commemorative Naming Policy, attached hereto as Exhibit `'A".
PASSED, APPROVED. AND ADOPTED this 27th day of February, A.D., 2017.
•
TOM REID
MAYOR
ATTEST:
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APPROVED AS TO FORM:
DARRIN M. COKER
CITY ATTORNEY
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Resolution No. R2017-33
Exhibit "A"
Parks & Recreation - Asset Inventory
Sports Complex at Amenity Available Term Min. Value
Shadow Creek Ranch
Entire Facility* Naming rights to entire facility One(1) Min. 10 years $100,000 per year
Naming rights to pavilion,amphitheater&
Pavilion playground One(1) Min. 10 years $25,000 per year
Non-Alcoholic Beverage Pouring rights at concession stand One(1) Min.5 years $10,000 per year
Adult Softball Fields#1,2, 3,4
Athletic Fields Little League Fields#1,2,3 Eight(8) Min.2 years $10,000 per year
Pony Field#1
POTENTIAL BENEFITS
Exclusivity as the only naming, presenting or official partner of the Sports Complex
Mentions in any and all advertising or marketing referring to the named property,feature or area
Press release&naming rights unveiling announcing partnership
Naming rights to the entire facility(ABC Sports Complex @ Shadow Creek Ranch)
Naming right to pavilion,amphitheater and playground
Naming sign for the Sports Complex visible from Shadow Creek Parkway
Naming signage on site at each major entrance
Co-branded parking light pole banners
Co-branded sidewalk light pole banners within Sports Complex
Sponsor recognition on signage or plaque in prominent location
Logo presence on Sports Complex Static maps
Co-branded recycling receptacles
Sponsor recognition on Food&Beverage Signage(menu boards,product display,etc.)
Naming signage at entrance of athletic fields
Directional signage to athletics fields including naming sponsor logo
Name recognition on or near baseball diamond number signs
Co-branded dugout signage
Naming recognition on field backstops
Naming recognition on outfield signage,fencing or scoreboards
Naming recognition in and around pavilion,amphitheater and playground
Product display/sample station within Sports Complex
Sponsor branded promotion items distributed at Sports Complex
PA announcements during Parks&Recreation events or tournaments
Co-branded benches or seating area within Sports Complex
Co-branded bleachers or shaded area within athletic fields
Branded features within playground
Opportunity to utilize City of Pearland and Sports Complex name or logo to promote partnership
Public relations exposure of sponsorship
Integration as naming sponsor on Pearland Parks&Recreation webpages
Sponsor logo/link on Pearland Parks&Recreation Athletics webpage
Sponsor recognition and/or advertisement space in Pearland in Motion
Sponsor integration as naming sponsor on all paperwork for pavilion reservations
Sponsor integration as naming sponsor on event advertising, printed or electronic
*The selling of the Entire Facility naming rights will be the first priority of the Parks&Recreation Department
and may alter the availability of other naming right amenities within the Sports Complex at Shadow Creek Ranch
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Parks & Recreation - Asset Inventory
Independence Park Amenity Available Term Min. Value
Amphitheater Naming rights to amphitheater One(1) Min. 10 years $50,000 per year
Dog Park Naming right to entire dog park One(1) Min. 5 years $15,000 per year
Pavilion Naming right to covered pavilion One(1) Min. 5 years $10,000 per year
POTENTIAL BENEFITS
Mentions in any and all advertising or marketing referring to the named feature or area
Press release or naming rights unveiling announcing partnership
Naming rights to amphitheater
Naming rights to entire dog park
Naming rights to pavilion
Sponsor recognition on signage or plaque in prominent location
Co-branded recycling receptacles within sponsored area
Naming signage at grand entrance of amphitheater and stage
Directional signage to sponsored area
Naming recognition in and around amphitheater and vendor alley
PA announcements during Parks&Recreation events or tournaments
Co-branded benches or seating area within amphitheater
Branded features near covered pavilion
Opportunity to utilize City of Pearland name or logo to promote partnership
Public relations exposure of sponsorship
Integration as naming sponsor on Pearland Parks& Recreation webpages
Sponsor logo/link on Pearland Parks& Recreation webpages
Sponsor recognition and/or advertisement space in Pearland in Motion
Sponsor integration as naming sponsor on event advertising, printed or electronic
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City of Pearland
FINANCIAL NAMING RIGHTS POLICY
PURPOSE
Financial Naming Rights refers to the granting, by the owner, the right to name a piece of
property or portions of a property usually granted in exchange for financial consideration. The
City of Pearland intends to authorize the naming of certain parks, facilities and facility
components in return for private sector monies.
The purpose of this policy is to develop a systematic and consistent approach for the official
naming of certain city park facilities.
The goal is to provide a consistent evaluation framework and approval process when considering
naming proposals for city park facilities.
DEFINITIONS
City Park Facility: any property,complex,structure,building or portion thereof owned
or controlled(e.g.through long term lease)by the City of Pearland that is under the care and
custody of the Parks&Recreation Department,including but not limited to the interior and
exterior spaces,pools,sports fields,shelters,playgrounds,open spaces,trails, sport courts,trails,
park benches,water fountains, flowerbeds, gardens, sports equipment,brick pavers and
decorative walls.
Market Valuation: a current assessment of the potential value within the marketplace of
the naming rights for a specific property.
Naming Rights Agreement: a legal contract outlining the terms of the agreement
between the Naming Entity and the City.
Naming Entity: the entity (e.g. corporation, corporate foundation, community
organization or individual) to whom naming rights are granted pursuant to a Naming Rights
Agreement.
Naming Rights: the right to name or rename a City Park Facility in exchange for
fmancial consideration.
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DISCUSSION
In granting naming rights, due regard shall be taken of the need to maintain an appropriate
balance between commercial considerations and the City's stewardship role for city park
facilities.
The granting of naming rights shall not entitle a naming entity to preferential treatment by the
City outside of the naming rights agreement.
The approval of naming rights shall not result in any additional costs to the City, excluding the
City's approval process.
Naming rights may not be resold or assigned by the naming entity. When a company changes its
name,the naming rights may be changed to reflect the new name by mutual agreement. The cost
to change the name of any signs will be the responsibility of the naming entity.
Signage and acknowledgement associated with naming rights shall be included in the proposal
submitted to City Council,and shall comply with the City of Pearland Sign Ordinance.
Naming of a city facility should include the function of the facility to the extent practical, such as
`sports complex'or `recreation center'.
The City shall endeavor, to the extent reasonably practical, to balance its responsibility to
maintain transparent processes and provide full disclosure to the public,with its responsibility to
maintain confidentiality regarding third party interests.
The City shall not relinquish to the naming entity any aspect of their right to manage and control
the facility being named.
All Naming Rights Agreements shall be for a fixed term and shall be decided or negotiated on a
case-by-case basis, and may be renewed by mutual agreement with the purchaser and City
Council.
Naming Right Agreements shall be in the form of a legal contract between the Applicant and the
City and shall include,but not be limited to the following provisions:
• The term of agreement, including reasons for possible termination or revocation
of said naming rights.
• Renewal options, if any.
• Value assessment, including cash, in-kind goods and services (and method of
evaluating in-kind contributions).
• Payment schedule.
• Rights and benefits.
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• Agreement to remove or cover signage for a limited period and only during an
event where the City has a legal obligation to ensure sites are free of corporate
signage.
• Release, indemnification,hold harmless and early termination clauses.
• Insurance clauses.
All naming rights agreements shall be reviewed to the satisfaction of the City Attorney.
The purchaser of naming rights may revoke the naming rights at any time with the understanding
that no refund or reduction of their fmancial commitment will occur.
The City reserves the right to terminate naming rights where continuation of the relationship
would bring the City into disrepute.
EVALUATION
The proposed name to City Park Facilities shall be consistent with the image and values of the
City of Pearland and the community. In general names shall not be chosen that:
• Cause confusion due to duplication or names sounding similar to existing locations
within the City.
• Are names of companies whose business are substantially derived from the sale of
alcohol, tobacco, firearms, and/or pornography;or any other business or industry that, in
the sole discretion of the City, is deemed inappropriate.
• Are discriminatory or derogatory considering race, gender, creed, religious, political
affiliation, sexual orientation,or other similar factors.
• Violate copyright or trademark laws.
PROCEDURE
The Parks & Recreation Director shall keep an Asset Inventory, approved by City Council, for
City Park Facilities eligible for naming. The Asset Inventory is to include a description of the
space, amenity, or facility proposed for naming and a minimum accepted value based on market
valuation. This list may be amended by City Council at any time.
The City Council will authorize, by contractual agreement, the Forever Parks Foundation of
Pearland to seek, negotiate and secure the purchase of naming rights to city park facilities
identified by Council.
The Forever Parks Foundation of Pearland will develop and implement a marketing strategy to
secure the purchase of naming rights for the identified city parks facilities. The Foundation will
identify potential purchasers, solicit sales, and negotiate any proposed agreements. The Parks &
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Recreation Director will submit the agreement with a recommendation to the City Council for
action.
Following City Council approval, the purchaser will contribute the funds to the Forever Parks
Foundation of Pearland. The Forever Parks Foundation of Pearland will utilize the proceeds in
accordance with the priorities set forth by City Council for A) Capital improvements to the park
and recreation system, B) Funding of programs and services, C)A portion of the proceeds may
be placed in an endowment fund with the interest utilized to offset maintenance and replacement
costs. •
In the event that Applicants wish to pursue Naming Rights for City Park Facilities not on the
approved Asset Inventory,the Applicant may make a written proposal to the Parks&Recreation
Director who may recommend the addition of the amenities, facility, and property to the Asset
Inventory.
REFERENCE
Asset Inventory
REVIEW&REVISION HISTORY
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